Kevin Elliott Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

For this contract position, I researched and created a brand archetype and buyer personas, unique selling & value propositions, product messaging & positioning, an SEO-content strategy based on targeted keyword clusters, and a sales-enablement content database for a major product launch and impending rebrand.

Vancouver, British Columbia, Canada

Starting as a consultant from the company's founding, I mentored the first marketing hire who grew organic website traffic to 200k+ monthly visitors before joining myself as a full-time contributor, managing a team of over a dozen freelance writers and optimizing the content strategy & website architecture to remain competitive in response to major Google Search algorithm updates.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Increased monthly organic users by 102.87% (2,000 to 13,075) in my first ten months.Designed and project-managed a website overhaul, creating new product & category pages, optimizing the website architecture & technical SEO, implementing user journeys from content mapping, and presenting a positioning/messaging strategy based on customer research.Hired and managed a team of freelancers to execute on an organic-content strategy I developed.

Increased monthly organic sessions by 25.33% (16,036 to 20,098) in my first five months.Managed content & SEO and website operations.Designed webinar presentations for collaborations with influencers, created SME videos for YouTube, and co-hosted & organized live interactive webinars for lead generation.

Vancouver, British Columbia, Canada

Started at NiceJob, a bootstrapped, B2B SaaS startup. Created SEO & content strategy and increased organic traffic by 71% in six months (my stack included Airtable, Ahrefs, BuzzStream, and InLinks). NiceJob got acquired by Paystone in Feb. 2021; I became responsible for scaling website-marketing operations, managing multiple domains (architecture, SEO, UX, etc.) across HubSpot and Webflow, to help increase ARR beyond $60 million before exiting with options.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Boutique branding agency for small businesses. For clients, I strategized content, email, PPC, and SEO campaigns, built operational processes for sales workflows, and crafted messaging across multiple touchpoints. Internally, I expanded mark-ops for performance marketing and SEO (analytics reports, audits, CRM tools), procured an agency partnership (HubSpot), and defined scope of services. Helped four small businesses almost 2x annual revenue to over $1 million.

Vancouver, British Columbia, Canada

I implemented marketing operations at the SaaS company XenCALL (before they rebranded to ReadyMode), overseeing content, email, PPC, SEO, top-of-funnel conversion-rate optimization, and more. Improved inbound lead-gen by 495% and organic traffic by 143%.

I wrote for "The Station," a first-person, adventure-exploration video game released independently in early 2018. Responsibilities included creative writing for the script and content development of the game's viral-marketing website.

Vancouver, British Columbia, Canada

Based on keyword research and audience data, wrote copy for clients’ websites, landing pages and blogs to boost search rankings and onsite conversions.

Vancouver, British Columbia, Canada

SEO, PPC, and content services for clients big and small at British Columbia's second-largest web-design agency by historical client volume.

Surrey, British Columbia, Canada

Ecommerce company in the online-gambling industry averaging $70 million in annual revenue. I led all copywriting and copyediting projects with a focus on brand messaging, email, product marketing, SEO, social media, and more. Supervised content production and product research for two new website properities, contributing to an increase of 5%+ in overall online sales.

Surrey, British Columbia, Canada

Master Of Arts, English

Activities and Societies: Vice-President, English Graduate Students' Society, 2012-2013 - Formal concentration: Cultural, Social.

Bachelor Of Arts, Honours, Cultural Studies & Critical Theory And Political Science

- English minor - "Graduation With Distinction" - Rand Memorial Prize of Class 1898 (2011)