Kevin Katz Email & Phone Number

New York, NY, US

Englewood Cliffs, New Jersey, US

New York, NY, US

• Business lead for Sanofi account, a high-priority, global business for the agency that integrates multiple network partners and disciplines including data and brand strategy, creative and production, performance.
• Responsible for leading the Sanofi-Allegra US business, including the development of a new omni-channel allergy campaign, product innovation pipeline strategy, and consumer journey strategy
• Lead the business development and client-partnership on a new brand/product innovation for Sanofi Global
• Manage a team of account management professionals to successfully support client needs
• Own client budget, scope of work development and negotiations, and revenue goals for the account

Parsippany, NJ, US

• Owned the planning and execution of all brand marketing initiatives for Wyndham Rewards as well as Upscale and Upper Midscale brands
• Responsible for brand marketing integration and oversight during the complete transformation of wyndhamrewards.com including site architecture, user experience, content development and brand/creative direction leading.
• Led the brand evolution of Wyndham Rewards in concert with program changes and spearheaded the overhaul of all owned and paid channels including wr.com, social, email, and a global property collateral deployment to.
• Managed external agency partners to develop and deploy omni-channel marketing and content strategies spanning social, paid media (search, display, and direct response), email, web, and on-property channels
• Led the naming, design, and creative campaign development for the Co-Brand Credit Card team’s launch of the new Wyndham Rewards credit card value proposition as well as always-on acquisition campaigns
• Led the development of member engagement campaigns designed to increase active membership, including launching the company’s first targeted CRM campaigns across email, direct mail, social, and web channels

Parsippany, NJ, US

• Led business development efforts for the New York office in coordination with CMO, CSO, and President – playing a pivotal role in securing more than $4MM in incremental revenue to date
• Developed RFP/RFI and marketing proposals for prospective clients inclusive of creating comprehensive roadmaps from data analysis and strategic development to creative execution, production, and deployment
• Coordinated with North American Wunderman office leads in order to respond to new business efforts requiring a network solution
• Ran E*TRADE account at client request after successfully pitching and winning the business

• Managed integrated campaign development process from client briefing to at-speed production and deployment
• Partnered with executive creative team to proactively initiate new digital and interactive concepts driving incremental growth and helping to evolve the Accenture brand
• Focused on strengthening client relationships leading to significantly increased satisfaction scores
• Managed Account Supervisor, Account Executive, and Assistant Account Executive team members ensuring client expectations are met through the line
• Liaised with creative, strategy, production, project management, and finance departments to manage all active assignments
• Led client presentation meetings, providing strategic foundation, and aiding with concept sell-in

• Managed integrated advertising campaign development for global airline and hotel loyalty programs as part of the agency’s 360 group
• Created and presented strategic point-of-view recommendations for client business objectives
• Drafted scope of work documents for client alignment on budgets and deliverables for yearly retainers and incremental projects
• Supervised AE and AAE level team members
• Acted as main point of contact for all clients, managing up to Account Managing Director as necessary

• Clients include: Smirnoff Vodka, Elizabeth Arden, LG Electronics, Wendy's
• Finalist for “Xer of the Year” award across global company network
• Managed international spirits client as day-to-day contact for US & UK brand teams
• Participated in winning pitch to maintain Smirnoff business
• Worked with internal production department and outside vendors to bring a range of materials to market including on and off- trade consumer engagement toolkits, interactive in-store displays, traditional POP
• Maintained client project budgets and internal monthly forecasts

US

• Clients Include: Jose Cuervo International, Con Edison, Pepsi, Belvedere Vodka, FDNY
• Belvedere: Worked on the initial stages of brand re-launch campaign including packaging redesign, brand identity, print, digital, and outdoor advertising
• JCI: Managed global business: print and broadcast advertising, BTL marketing, innovation and new product launches, consumer research, brand repositioning through ultra -premium product introductions and brand identity.
• Con Edison: Presented study and strategic recommendations on the “greening” of the energy industry
• Pepsi/SoBe: Re-launched brand through innovative packaging and graphic identity re- design. Engineered strategy and platforms to usher the brand into the cutting edge of the digital landscape.
• Created and presented in-depth competitor analysis presentations to client

Bsba, Advertising

Bachelor Of Science And Business Administration