• Oversaw creative team and all content development for network of online publishers (PopDust, TopDust, Journiest, TrueSelf, PayPath, FindBet) resulting in 100% increase in traffic in 6 months, while reducing costs by 40%• Headed Business Development team and negotiated and closed new foundational Performance Marketing Agreement with industry leading meal kit delivery partner• Resolved multiple legacy operational and structural issues, minimizing liability exposure and leading company to profitability in first 6 months

Recruited to turnaround struggling music label/management company with roster of 7 artists. • Created and implemented new business model and added new operating processes and reporting regimens• Oversaw team of 8 employees and contractors• Negotiated deal to produce “Boombox - A Las Vegas Residency on Shuffle”

Drove all marketing and distribution efforts for new, fully dedicated Direct-to-Consumer (D2C) digital movie studio• Digital Riot built a slate of movies around social media influencers, supported by cast and crew from traditional media• Digital Riot's first film, "FML," with social media stars Jimmy Tatro, Jason Nash, Brandon Calvillo, and Bart Baker was released in Fall 2016, and received a Streamy Award Best Feature nomination

Led all global eCommerce strategy, execution, and results for newly established digital agency• relentlessGENERATOR was the former Sony Music Direct-to-Consumer group which moved to sister company Sony DADC New Media Solutions as a new digital agency. Position overview was essentially the same as at Sony Music, with these additions:• Led B2B marketing efforts identifying, soliciting, and signing eCommerce deals with: Universal Music Group (US), Sony Pictures / Sony Pictures Home Entertainment, Garth Brooks, AMC Networks, Legendary Pictures, King/Candy Crush, Starz, AwesomenessTV• Oversaw all aspects (strategy, marketing, merchandising, and operations) of members-only deal-of-the-day music store and app “PopMarket,” resulting in over 100,000 subscribers

Led all strategy, execution, and results of Sony Music D2C sales channels for physical, digital, and mobile products and services• Created eCommerce business for Sony Music, first by partnering with outside platforms and vendors, then scaling to an internally-built platform constructed to the specific requirements of a global music company• Doubled sales of mobile store in first year and increased again by additional 50% the following year• Developed and implemented global digital marketing strategies, and individual project and campaign digital marketing plans• Leveraged social and CRM channels, paid search and display to optimize reach, conversions, sales, and lifetime customer values• Developed and implemented merchandising strategies, and developed proprietary merchandising tools and technology• Set budgets, targets and forecasts by product, campaign, business line, and global territory• Negotiated deals with partners: procurement/sourcing, content, promotional, manufacturing, logistics and operations• Helped identify, mentor, and support key staff in each global affiliate, and heavily promoted and led regular video conferencing and regional Best Practice conferences• Oversaw all company mobile marketing efforts, and negotiated groundbreaking campaigns with all major carriers• Negotiated additional carriage of Sony Music Box from one mobile carrier (Verizon) to 26 (including AT&T, Sprint, Alltel, US Cellular)• Created and launched new mobile products and services on multiple carriers• Programmed all content and news for 3 mobile applications (Sony Music Box, Sony Music Box Connection, Front Row by Sony Music)• Advanced from initial position of Associate Director, Digital Marketing & Licensing at BMG Music (2003), to Director Business Development (2005, after merger with Sony Music), Senior Director, Direct Sales (2006), and Vice President, Direct Sales (2007)

Led all digital marketing efforts for specialized (dance and alternative) record label.• Increased site traffic and streaming media volume 300% in first year, while simultaneously lowering streaming and hosting costs• Created and executed digital artist and project marketing plans for 25 campaigns • Wrote and distributed weekly company promotional email (“What Is What”) to subscribers

Managed relationships with distribution partners for leading digital promotions agency • Oversaw company’s distribution of musical promotions with some of the largest music and general interest sites on the internet, including MSN, WindowsMedia.com, and Launch.com• Met goal of raising overall distribution volume by more than 90% in first three months in this position

Developed and managed company relations with, and advised senior management on all aspects of the music industry, including major and independent labels and publishers, the regulatory environment, artists and managers, for digital music company that became the Rhapsody music service. • As part of senior management team, refined go-to-market business model for Rhapsody music Service.• Negotiated promotional deals with 14 of the largest independent record labels• Arranged artist promotions with top name artists (Third Eye Blind, Papa Roach, Collective Soul, The Go-Gos)• Conceived and negotiated landmark deal to provide digital streaming audio to a nationwide chain of fitness centers (Crunch Fitness), and programmed music for the 2 resulting channels• Represented Listen.com in multiple public forums and the media (keynote speaker at the Digital Distribution and the Music Industry Conference in London, panelist at CMJ, Radio & Records, and EMI New Media Conferences, TechTV panelist)

Ran all aspects of independent record label from its inception with first ‘independent’ then 'major' distribution• Managed staff of 6, oversaw all marketing, negotiated artist deals, set budgets, designed packaging and advertising, wrote artist bios, press releases, and ad and marketing copy• Established alternative marketing channels, including cable television, internet, and alternative retail distribution