Director, Growth Marketing
Current● Lead the commercial launch of new product innovations for Karius Test (e.g., increased sensitivity, expanded AMR detection, new platform enhancement) that have driven 42% year-over-year revenue growth.● Boosted brand awareness and customer education by implementing new messaging strategy and omnichannel marketing and demand gen campaigns, resulting in 5 million ad impressions and 3x Sales ROI with ordering customers.● Championed customer onboarding initiative by introducing new field sales resources (e.g. clinical guides, implementation guide, utilization review), reducing new customer acquisition time by 50% (6 to 3 months).● Spearheaded launch of a sales enablement platform/program to improve new sales onboarding and field readiness, resulting in over 434+ sales pitches reviewed to date.● Monitor progress and submit weekly marketing performance reports to cross-functional leaders. ● Produce valuable sales enablement content to support field team and online web presence.● Conduct general market research to keep abreast of trends and competitor’s marketing movements.
