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I am a seasoned sales and marketing executive with 15+ years of experience. Recognized for demonstrating a natural aptitude for providing management solutions across the healthcare and life sciences industries, as well as for overseeing innovative programs and projects. Professional focal points also include go-to-market strategies, product launches, tech tools and solutions, forecasting skills, pipeline management, incentive plan design, brand management, and numerous facets of team leadership excellence. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, as well as resource management to support efficiency and maximum results. Currently, I am the Director, Growth Marketing with Karius Inc. Under my leadership, I administer programs focusing on learning and development, along with launching products that have enhanced customer experience and contributed to customer sales growth by 42% Y/Y. I also promote brand awareness and customer engagement by leveraging innovative messaging strategies and successful multi-channel digital marketing campaigns. In addition, I liaise with senior leadership and departmental teams to ensure the company’s marketing support structure is driving business forward with minimal expenditures.Along with my exemplary professional experience, I hold vital academic credentials that align well with my fields of expertise. Along with graduating from the MBA program in Strategic Innovation and Digital Marketing at the University of Illinois, Urbana-Champaign, I have achieved PMP certification. Colleagues describe me as a progressive, experienced, and dynamic sales and marketing leadership expert who can be relied on to offer superior solutions that consistently deliver positive results.I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.
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Director, Growth MarketingKarius Dec 2022 - PresentRedwood City, Ca, Us● Lead the commercial launch of new product innovations for Karius Test (e.g., increased sensitivity, expanded AMR detection, new platform enhancement) that have driven 42% year-over-year revenue growth.● Boosted brand awareness and customer education by implementing new messaging strategy and omnichannel marketing and demand gen campaigns, resulting in 5 million ad impressions and 3x Sales ROI with ordering customers.● Championed customer onboarding initiative by introducing new field sales resources (e.g. clinical guides, implementation guide, utilization review), reducing new customer acquisition time by 50% (6 to 3 months).● Spearheaded launch of a sales enablement platform/program to improve new sales onboarding and field readiness, resulting in over 434+ sales pitches reviewed to date.● Monitor progress and submit weekly marketing performance reports to cross-functional leaders. ● Produce valuable sales enablement content to support field team and online web presence.● Conduct general market research to keep abreast of trends and competitor’s marketing movements. -
Director, Commercial Strategy & OperationsKarius Jan 2021 - Dec 2022Redwood City, Ca, Us● Teamed effectively with Commercial Leadership to develop evidence-based customer segmentation and targeting strategy, which directly contributed to 50% year-over-year revenue growth and 100% National Attainment.● Led a department of 3-4 managers, analysts, and Salesforce developers, establishing a center of excellence that scaled business transformation across sales, marketing, medical affairs, and customer success, completing 50+ initiatives.● Developed and implemented the Looker Analytics platform, establishing enterprise-wide reporting for 180+ users across commercial, products, and medical teams, unlocking critical customer insights that enabled data-driven decision-making across the organization. -
Sr. Manager Sales OperationsKarius Aug 2017 - Dec 2020Redwood City, Ca, Us● Pioneered strategic initiative to radically improve operational efficiency by unifying all Commercial, Business Development, Customer Success, and Medical Affairs engagement activities under Salesforce CRM platform.● Drove order-to-cash business transformation and automation facilitating Finance to collect millions in A/R, in addition to reducing average sales outstanding time from 365 to less than 90 days.● Aligned with Legal and Finance departments to prepare defensible Series B data room, directly supporting $165m closing from Softbank Vision Fund.● Project lead for reimbursement task force for CMS gapfill application for Karius Test PLA procedure code (0152U), achieving a favorable rate assignment of $2126.20. -
Director, Sales OperationsAasonn Sep 2016 - Aug 2017Montreal, Quebec, Ca● Partnered with Sales Leadership in deploying targeted sales blitz campaigns, contributing to $67M new pipeline in 2017.● Oversaw India project team to drive business transformation initiative migrating the MySupport managed service line of business ($3m ARR) from Zendesk to Salesforce.com. -
Senior Manager Sales OperationsCounsyl Sep 2015 - Sep 2016● Performed market sizing analysis and territory planning to expand Women’s Health sales org from 25 to 74 clinical account executives, which were forecasted to achieve over $90m in revenue by end of 2016.● Supported sales expansion planning initiative to build out new Oncology Sales org spanning six Regional Directors and 18 clinical sales managers.● Directed a team of 2-3 analysts to provide business analysis support over 70 sales, product marketing, business development, and strategic account team members.
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Global Sales Operations ManagerRoche Molecular Systems (Ariosa Diagnostics) Aug 2014 - Sep 2015Switzerland 🇨🇭 , Ch● Led contract automation efforts to drive rapid conversion from indirect to direct customers for 700+ client agreements.● Scaled commercial salesforce system to support 4x growth of global field sales organization (US, APAC, EMEA, WEST EU, LATAM), which included covering 180 countries. -
Senior Sales Intelligence AnalystCastlight Health Jul 2013 - Aug 2014San Francisco, California, Us● Implemented territory management and forecasting process that supported pipeline growth to $300m in 2014.● Achieved deal-desk automation in Salesforce.com to allow faster deal closure and $30m in bookings across enterprise and mid-market customers in 2013. -
Business Systems Analyst IvCentral California Alliance For Health Jan 2012 - Jul 2013Scotts Valley, Ca, Us -
Business Systems Analyst IiiCentral California Alliance For Health Aug 2010 - Jan 2012Scotts Valley, Ca, Us -
Business Systems Analyst IiCentral California Alliance For Health Jul 2009 - Aug 2010Scotts Valley, Ca, Us -
Healthcare ConsultantIms Health (Health Benchmarks Inc.) Jul 2007 - Jun 2009Danbury, Ct, Us -
Healthcare Research InternBureau Of Medical Affairs, Taiwan Department Of Health Jun 2006 - Aug 2006
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Epidemiology InternThe Simi Group Dec 2005 - Jun 2006
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Research AssistantUniversity Of California, Berkeley Sep 2003 - Feb 2005Berkeley, Ca, Us
Kevin Loh Skills
Kevin Loh Education Details
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University Of Illinois Urbana-ChampaignStrategic Innovation And Digital Marketing -
Ucla Fielding School Of Public HealthEpidemiology -
University Of California, BerkeleyMolecular Environmental Biology
Frequently Asked Questions about Kevin Loh
What company does Kevin Loh work for?
Kevin Loh works for Karius
What is Kevin Loh's role at the current company?
Kevin Loh's current role is Director @ Karius | MBA, MPH Sales & Marketing.
What is Kevin Loh's email address?
Kevin Loh's email address is ke****@****syl.com
What is Kevin Loh's direct phone number?
Kevin Loh's direct phone number is +162860*****
What schools did Kevin Loh attend?
Kevin Loh attended University Of Illinois Urbana-Champaign, Ucla Fielding School Of Public Health, University Of California, Berkeley.
What skills is Kevin Loh known for?
Kevin Loh has skills like Data Analysis, Healthcare Information Technology, Sas, Project Management, Statistics, Analysis, Managed Care, Salesforce.com, Leadership, Business Analysis, Healthcare Consulting, Strategy.
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