Performed comprehensive technical local SEO audits, backlink analysis, and other SEO audits of client websites.Created SEO plans, strategies, and reporting for clients such as Samsung, Humana, Borgata, & VisionworksDeveloped Paid/Natural search integration tool to reduce ad spend while increasing KPIsPresented scorecards, analysis, and strategy recommendations to clientsWrote best practice guidelines and held SEO training sessionsSpoke about SEO on at several Regional Meetups, Digital Summit, and Pubcon conferences.

Perform deep keyword and competitive research to understand what content target audiences are search for, and propose content recommendations to drive business goals. Perform comprehensive technical local SEO audits, backlink analysis, and other SEM audits of client websites.Develops cohesive, compelling SEO recommendation presentations for clients to guide the content development process.Uncover potential content opportunities and obstacles using tools such as Screaming Frog, Google Search Console, and SEMRush.Collaborates closely with the heads of strategy, design, and development teams to ensure SEO requirements are deeply integrated into end products. As the internal SEO thought-leader, educates the agency and clients on SEO best practices and quality SEO value.

Works with cross-functional teams to ensure that Planit creates inspired digital experiences informed by historical and real-time analysis of content, competitive research, and a firm understanding of modern user-behaviors.Collaborate closely with the heads of strategy, design, and development teams to ensure SEO requirements are deeply integrated into end products. Develop cohesive, compelling SEO recommendation presentations for clients that guide the content development process.

Analysis of web analytics to plan structural marketing changes for web properties based on current use. Improving conversions and tracking of web collateral for informational, B2B, and B2C e-commerce. Lead content strategy from conception through maintenance in order to increase ROI.Performing comprehensive SEO audits of client websites. Creation, execution, and management of online marketing strategy, including but not limited to Search Engine Optimization, Social Media Marketing, along with Paid Search.

Develop, implement and maintain comprehensive search engine optimization recommendations forclient’s and internal sites leading to 5% growth in traffic. Developed module-based client reporting procedure ultimately saving our team 10 hours per month. Improving conversions and tracking of web collateral for Lead-Gen, B2B, and E-Commerce B2C clients. Communicate with clients' as needed to discuss planning, strategies, results, or general consulting inassociation with account mangers. Analysis of web analytics to plan structural and marketing changes for web properties based on current use while forecasting search campaign time lines and reporting schedules. Experience with local map listing set-up and optimization (Google Places, Bing Maps, Yelp, etc.)

Manage portfolio of over 50 automotive clients to exceed goal of increase in quality traffic by 17%. Increased traffic by 10% through multiple streams including: Twitter, Facebook, YouTube, and LinkedIn. Created automated reporting process to provide streamlined interface for client data saving over 30 hours per month. Point of contact for clients on a daily basis during entire campaign while providing quick resolution of campaign performance issues to ensure renewal of contracts. Develop and maintain personal knowledge of Search Marketing, highlight best practice, industry market trends and competitive activities to effectively counsel clients and XIGroup.