Evisors is a disruptive Edtech company on a mission to democratize the access to great career advice. We combine the world’s largest network of career mentors with a career services platform that allows job-seekers to access personal career coaching and webinars from mentors with relevant professional backgrounds. Evisors was founded at Harvard Business School in 2010, inspired by the realization that even the world’s best endowed career office couldn’t afford enough career coaches to cover the needs of its students. Today, Evisors is funded by VC investors Vocap Ventures, Nebula Ventures, and the New York Angels. We have worked with over 50 universities globally (including Oxford, Cambridge and Georgetown) and helped 10,000s of job-seekers land their dream job, but our journey has only just begun.In short, Evisors is meeting placement and recruitment objectives for business schools while helping individual career searchers make informed approaches to capture their dream job at world class employers.Evisors offers career expertise, with a full CV directory of global experts in over 75+ industries and 5 continents available for consultation sessions to help students with interview prep and insider track information at top tier companies.Expert advice. On Demand.

Run and manage a company that prepares high school students for their SATs and ACTs, and college students for their LSAT, GRE and GMAT.

One year contract to serve as chief enrollment and marketing officer and lay the marketing foundation until the company became self-sustaining * Company takes major university degree programs, creates their online learning platform, handles, marketing, admissions, counseling, financial aid, etc. (university essentially outsource all functions except instruction and curricula). * Responsible for all marketing activities including budget, print and digital marketing, online lead generation, PPC, CPM, CPC, SEO, SEM, database marketing, Facebook advertising, AdWords, conversion and yield strategies, online and offline advertising, social media, and social networking

Recruited to serve until I started with 2tor in January and they could find a permanent replacement* Prospect inquiries doubled during my relatively short tenure * Replaced an antiquated database system with a sophisticated SaaS marketing solution (TargetX-SalesForce), instituted SEM strategies including online lead generation, database marketing, blended digital and traditional communication plans, microsites and specialized landing pages* Responsible for scholarships and institutional financial aid* Restructured advertising methods and content, incorporated online mass-customized emails and microsites and introduced SEONATIONAL DIRECTOR FOR HIGHER EDUCATION AND MARKETING, THE PRINCETON REVIEW/EMBARK

Provided strategic marketing direction and leadership for divisional services including online marketing, K-12 technologies and counseling programs, Web-based lead generation, SaaS online application and recruitment solutions, website monetization, email design & delivery, branding & positioning and integrated digital marketing♦ As an Embark.com (owned by The Princeton Review) Senior Marketing Manager sold dozens of student application and recruitment systems to universities and systems across the country♦ Nationally recognized speaker at education conferences and symposia (over 100 presentations) across the country on university use of digital media (particularly admissions websites) and consistent contributor to peer reviewed journals♦ Developed and presented on the Annual Survey of Website and Electronic Usage in Undergraduate and Graduate School Search, which is now utilized as benchmark research throughout the higher education marketing community♦ Contributed to presentations across the country on enrollment management best practices with other thought leaders in the field of university marketing♦ Conducted dozens of national webinars on higher education marketing and communications best practices ♦ Exponentially expanded business-to-business partnerships with some of education’s largest agencies, including the New York City School District and state-level education commissions across the country

Responsible for all enrollment management strategies, tactics and leadership within the departments of admissions, marketing, scholarships, institution financial aid, retention, orientation and assessment. Managed a staff of 20+♦ Freshman enrollment increased more than any other university in its five-state AACRAO region during my 4-year tenure after suffering eight consecutive years of enrollment decline before my arrival♦ Based upon my strategic initiative and plan, the University ascended from the third-tier to the first-tier of Midwestern universities in the U.S. News & World Report rankings♦ The University’s Enrollment Management Division improved from a North Central Association (NCA) “grave concern” before my arrival to a Division the NCA singled out as one of the university’s “three greatest strengths” in its ten-year accreditation report, less than one-year after my arrival♦ Served as the Minnesota State Colleges and Universities (MnSCU) chief advisor on marketing to the Vice Chancellor♦ Six-year graduation rate improved from last in the Minnesota State Colleges and Universities system to first or second by my third and fourth years as the chief retention officer♦ Application to matriculation yield improved from 55% to 68%, representing the highest yield of any Minnesota public university♦ Incorporated online application and mass-customized-emails for the first in time in school’s history

Managed an administrative staff of 10-12 and a teaching staff of over 80* Enrollment grew at least 20% each year while profits exceeded 8% each year of my tenure* Developed corporate partnership with AT&T and Nike to bring test preparation to underrepresented populations