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NOW: Leading the video team for the Harris for President campaign. When we fight, we win.BEFORE: Building and leading the video team for the Biden for President campaign. BEFORE THAT: Emmy, Webby and Clio-winning Media Executive with experience leading business transformation in the ever-evolving media space, on behalf of renowned franchises including The Walking Dead, The Anne Rice Universe, Breaking Bad, Better Call Saul, Mad Men and more. Successfully identifies strategic opportunities to • develop and monetize new, innovative business models• build and market franchise/IP content across platforms (streaming and traditional) and categories• expand audiences beyond traditional categories, including videogames, gaming experiences, SVOD, AVOD/FAST, podcasting, livestreaming, and e-commerce/digital collectibles• acquire and retain fandoms while pushing boundaries into new forms of incremental revenue Strong reputation for championing large-scale institutional and organizational change• collaborating with diverse cross-functional teams - from videogame developers and studio production, to the C-Suite and external partners• experience guiding high-profile star talent, showrunners and writers to deliver creative results
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PrincipalExit 151New York, Ny, Us
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Managing Director And Executive Producer, Courier Newsroom NationalCourierNew York, Ny, Us -
Deputy Creative Director, VideoHarris For President Jul 2024 - PresentWilmington, Delaware, United StatesLeading the digital video team for the Harris for President campaign. -
Director Of VideoBiden For President Apr 2024 - Jul 2024Wilmington, Delaware, United States -
Executive Board MemberAcademy Of Television Arts & Sciences Feb 2024 - PresentLos Angeles, California, United StatesMember of the Executive Committe of the Emerging Media Programming Peer Group, as well as membership on the Academy committee on government lobbying, policy and advocacy. -
GovernorAcademy Of Television Arts & Sciences Dec 2022 - Feb 2024Los Angeles, California, United StatesElected to the Academy Board as Governor of the Emerging Media Programming Peer Group, with oversight of the group executive committee, as well as membership on the Academy committee on Governor’s Award nominations, and on government lobbying, policy and advocacy. -
Svp, Head Of Franchise And Content StudioAmc Networks 2020 - Sep 2023New YorkEnvisioned and championed a strategic 5 year business plan, transforming a small digital group within IT focused on websites and short-form content into a franchise expansion center and key revenue driver for the entire organization. Built franchise operations from the ground up and created multi-platform franchise content for all AMC linear, digital and streaming networks. Introduced profitable content on all platforms, resulting in enhanced ad sales revenue, subscriber acquisition on streaming, as well as multiple linear premiere shows.Supervised 40-60 full time/part-time employees and vendors producing video, audio, interactive and games, constructing a multi-platform digital content business and supporting AVOD/SVOD/FAST viewing to grow revenue.Partnered with show creators/stars to produce, distribute and monetize multiplatform programming. Produced scripted/unscripted shows, indie/licensed games and blockchain projects, podcasts, publishing projects, roleplaying games, XR experiences, and branded content. Oversaw launch of multiple mobile, AA and AAA licensed games in the worlds of The Walking Dead and Anne Rice, 3 award-winning indie games, international licensed gaming opportunities, and RPGs.Launched the Network’s first original shows for Facebook, Twitch and YouTube, and first podcast series.Created “Show Me More AMC” Tentpole Series - generating +$1M incremental revenue/show, successfully monetizing behind-the-scenes content for AMC’s hit shows including Mad Men, Breaking Bad, The Walking Dead Universe, Better Call Saul, and The Anne Rice Universe of shows - and driving ratings and fan retention for AMC+.• Winner: - Emmy for Best Short Form Series, 2017 & 2020 - Critic's Choice for Best Short Form Series 2021 - Clio for Best Entertainment Content 2022 - 6 Webbys - WGA Award 2016 - 20 CableFax Awards• 8 Emmy Nominations -
Vp, Digital ContentAmc Networks 2014 - 2020New York, New York, United StatesManaged and grew department creating content for AMC digital and social platforms, with 16-20 fulltime/freelance staff and vendors creating video, interactive and editorial content for all scripted and unscripted AMCN programming.Successfully pitched and developed multifaceted creative effort to time-release Better Call Saul related short-form original content across all non-traditional touchpoints (digital, social, streaming, audio, publishing) including short-form video series, podcast series and comic books - becoming the model for digital series across all shows including The Walking Dead franchise and Anne Rice Universe franchise.Successfully pitched and developed an audio/podcast series - The Truth About True Crime - featuring Amanda Knox over 5 seasons - goosing ratings for the linear series. The show was sold to Facebook Watch, who produced a video series, expanding the podcast into the video space.Expanded The Walking Dead into key areas - AA and AAA console games, CR/AR experiences, licensed games/digital experiences and digital gaming/gambling experiences - developing mobile games (TWD-No Man’s Land, arcade VR games, mobile AR games with Mountain Dew sponsorship, and character/storyline integrations into Dragon City, Tekken, and Fortnite.Launched multiple collectibles and NFT games/licensed projects.Set strategy and planning programming of digital platforms — including AMC/Sundance sites, mobile and streaming OTT apps. Partnered with Marketing, Product, On-Air, Sales, Production and Scripted Development on cross-network projects to support digital programming, drive new revenue and collect audience data across platform.• Winner: 12 CableFax Awards, 5 Webbys, • 6 Emmy Nominations -
Vp, Creative DirectorDeutsch 2012 - 2014New York, New YorkSpearheaded teams of multiple developers, including art directors, writers, technologists, IAs, and planners. Provided services to clients including Microsoft, Outback Steakhouse, and PNC Bank on digital, social, mobile, and 360 campaigns.Served as a leader in the company on social media/digital content innovation with early-days focus on Facebook, Twitter and YouTube, driving new incremental growth by collaborating with clients to open new revenue areas. -
Co-Writer/ProducerKnights Of Badassdom 2006 - 2014Wrote and produced this cult horror film starring Pete Dinklage, Steve Zahn, Ryan Kwanten, and Summer Glau.
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Frequently Asked Questions about Kevin Dreyfuss
What company does Kevin Dreyfuss work for?
Kevin Dreyfuss works for Exit 151
What is Kevin Dreyfuss's role at the current company?
Kevin Dreyfuss's current role is Principal.
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What skills is Kevin Dreyfuss known for?
Kevin Dreyfuss has skills like Interactive Advertising, Advertising, Copywriting, Creative Strategy, Interactive Marketing, Digital Strategy, Creative Direction, Strategy, Integrated Marketing, Brand Development, Digital Marketing, Content Strategy.
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