Kevin Durham Email & Phone Number

Arlington, Virginia, Us

As a Senior Marketing Associate at SalesIntel, I took ownership of pivotal customer marketing initiatives, ensuring our brand consistently resonated with our target audience. My strategic insights and meticulous execution led to the successful rollout of impactful email campaigns, resulting in heightened engagement and lead generation. My role was instrumental in devising and implementing go-to-market campaign strategies that not only amplified our brand presence but also drove tangible business results. Collaborating closely with cross-functional teams, I ensured that our campaigns were holistic, data-driven, and aligned with the overarching business goals, solidifying SalesIntel's position as a market leader.

Arlington, Virginia, Us

In a dynamic role at SalesIntel, a leading B2B Sales Intelligence platform, I was at the forefront of driving digital transformation and brand visibility. I spearheaded initiatives that successfully doubled our social media following, establishing a robust online presence. My expertise was further demonstrated in the execution of high-impact virtual events that garnered significant engagement and brand recall. My hands-on approach in refining email marketing strategies led to enhanced open and click-through rates, ensuring our messages resonated with the target audience. Additionally, I played a pivotal role in the seamless execution of the content calendar, ensuring timely and relevant content delivery that aligned with our brand's vision and objectives.

London, Gb

As a Marketing Content Manager at Dext, I was responsible for developing and executing digital marketing campaigns across syndicated content platforms and third-party websites, resulting in a 33% increase in new qualified leads within three months of strategy implementation. I also designed and implemented a customer marketing plan that increased customer retention by 10%, resulting in a boost in customer satisfaction and the cultivation of champions for future co-marketing opportunities. Additionally, I implemented sales material governance programs and conducted gap analyses to provide strategic recommendations and outlook for the North American region, resulting in a 33% increase in quality leads.

Jersey City, New Jersey, Us

Assisted with the planning, recruitment, and execution of industry-led product-focused webinars including the creation of follow-up blogs and managing the CRM system through the creation of topical nurtures and user flows.

Charlotte, North Carolina, Us

After successful completion of the 6-week internship program offer extended to bring to market conceptual ideas around web and UX design and social media strategy. Helped to strategize and deploy new user flow for sponsor recruitment and setup visual identity for corporate social media accounts

Charlotte, North Carolina, Us

Selected to participate in a 6-week internship program focused on business developmentfor the CEP division of Discovery Education. Assisted with the development and implementation of lead generation tools including the creation of newsletter templates, competitor analysis, and website audits.

Bethesda, Maryland, Us

At Liquidity Services, a renowned B2B commerce platform, I was instrumental in spearheading transformative sales and marketing strategies that drove significant revenue growth. Tasked with the challenge of tapping into new verticals, I orchestrated a targeted demand generation campaign that generated over $50,000 in revenue within a mere two weeks. My expertise in CRM management, particularly with HubSpot, facilitated the optimization of sales processes, resulting in a 20% surge in sales productivity and pipeline development. My collaborative approach fostered cross-functional partnerships, enhancing customer interactions and ensuring alignment with company objectives. Through strategic initiatives and a keen understanding of market dynamics, I played a pivotal role in fortifying Liquidity Services' position in the competitive B2B commerce landscape.

Washington, District Of Columbia, Us

At Hatch Apps, a leading software development platform, I played a pivotal role in driving the company's product marketing initiatives. Entrusted with the responsibility of defining and executing go-to-market strategies, I successfully bridged the gap between product development and market launch, ensuring seamless product introductions. My innovative approach to market research and analysis enabled the identification of key market opportunities, leading to the development of products that resonated with our target audience. Collaborating closely with cross-functional teams, I ensured that our marketing campaigns were aligned with the company's overarching objectives, resulting in consistent growth in product adoption and customer engagement.

Washington, District Of Columbia, Us

Washington, Dc, Us

In order to address the lack of student engagement with our content, I strategized new methods of interacting with our various audience groups to increase engagement and digestion of the content that our office provided. Through the creation of a central platform, revamp of our content design strategy, and content curation I was able to increase overall readership by 45% and conversions by 20% for partnered and internal CTAs. In addition, I worked with key stakeholders to develop new content for potential students and parents including curriculum offering sheets and an annual career report for undergraduate students.

Washington, Dc, Us

Worked with Faculty advisor to complete 10 week long independent research on consumer decision making processes with mobile financial applications.

Addressing issues with brand identity, I lead efforts to establish a brand identity guideline to ensure consistency across all program communications. In this effort, I also prototyped and created a new logo for the program to demonstrate this effort. From this, we increased engagement with key stakeholders including program participants and supporters. In addition, I lead the efforts to revamp our newsletters to increase the relevancy and accessibility of the content for the targeted market, increase average read and click through by 60%.

Tasked with ensuring our content remained pertinent and user-friendly for students as the university's premier financial literacy platform, I formulated and rolled out brand identity guidelines. This ensured a unified voice and appearance across our assets and written content. My initiatives bore fruit: digital engagement surged by 33%, and event attendance saw a remarkable 50% uptick during my tenure.

Chicago, Illinois, Us

Steered the cultivation and stewardship of the Wayup brand, emerging as its pivotal ambassador. Informed stakeholders about Wayup's distinct services and programming, and took the helm in event leadership. Successfully heightened brand recognition, and through grassroots initiatives, ascended to the position of Campus CEO.

Washington, District Of Columbia, Us

During my enriching four-year internship at Fannie Mae, I embarked on a rotational journey through the diverse teams within the Capital Markets division. This multifaceted experience provided a comprehensive insight into the intricate mechanisms of capital market operations.•Diverse Exposure: Gained hands-on experience across areas such as trading, portfolio management, securitization, and risk analysis, enhancing my versatility and understanding of end-to-end market functions.•Collaborative Learning: Collaborated closely with seasoned professionals, absorbing industry-specific knowledge, best practices, and innovative strategies integral to the efficient functioning of the capital markets sector.•Strategic Contribution: Assisted in the development and execution of financial strategies, capital allocation, and investment initiatives, aligning them with Fannie Mae's overarching financial objectives.•Analytical Prowess: Leveraged quantitative and qualitative tools to assist in market analysis, forecasting, and the evaluation of potential investment opportunities and risks.•Continuous Growth: Regularly attended workshops, seminars, and training sessions to stay abreast of evolving market trends, ensuring that my contributions remained informed and relevant throughout the internship.

Master Of Science - Ms, Human Computer Interaction

Bachelor Of Business Administration - Bba, Marketing

High School Diploma, General Studies