Kevin Conway Email & Phone Number

Cambridge, MA, US

Boston, Massachusetts, US

• Oversaw 19% YoY topline growth and record-setting new patient starts for two in-line brands
• Led US Brand Planning and securing executive endorsement and buy up funding, with accountability for US tactical execution
• Developed personal and non-personal promotional tactics for critical RWE, and partnered with PRC, Medical and Training to lead trainings for the Field Team
• Overhauled HCP segmentation and realigned marketing messages and resources, including NPP email journeys and media activations
• Delivered innovative, omnichannel initiatives to activate the patient community: first-to-company initiatives include Facebook and Instagram (with comments on), CTV, Jebbit, and TikTok
• Implemented an innovative multichannel adherence program that increased patient retention by ~60%

Boston, Massachusetts, US

• Led the Monthly Business Review (MBR) process, a cross-functional review with leadership of brand KPIs to generate insights on performance and cross-functional alignment on where adjustments are required
• Developed an inside sales program to drive increased disease education among tier 3 targets and free up sales reps to focus on high-impact target conversion
• Represented the US on Global workstreams to update the STRENSIQ CCDS, and led the US label update
• Overhauled the therapy initiation process resulting in a 20% reduction in first shipment time vs. prior year
• Stood up the first-to-Alexion branded Facebook Community, exceeding industry benchmarks with 22% engagement rate, and responsible for driving up to 50% of traffic to brand.com
• Led two quantitative, strategic projects for the Wilson Launch and presented the findings to US and Global Commercial and Medical Leadership

Marlborough, MA, US

• Developed the strategy and led the execution of for a new direct-to-patient marketing program, with budget responsibility for digital marketing initiatives, patient educational events, advocacy group partnerships and.
• Executed an omni-channel patient testimonial marketing campaign utilizing web, digital, social, local and national PR (Newsweek, WSJ) and sponsored content, presenting status updates to VPs and SVPs during management.
• Led web design, content development and digital strategy for DBSandMe.com, Boston Scientific's online resource for patients and their caregivers to learn about DBS as a therapy option for Parkinson's disease
• Developed and secured funding for national partnerships with patient advocacy groups providing BSC teams with educational opportunities at patient walks, referral events, and national congresses

Marlborough, MA, US

• Launched the US Deep Brain Stimulation (DBS) franchise, and led 4 successive product launches in the US and EU
• Built award-winning HCP campaign to support launch of novel, Directional DBS System, including corporate home page takeover
• Built a bottom-up model of the US DBS implant market using Medicare and private payer claims data and used geotagging to identify key accounts for sales targeting
• Partnered with Medical and HEOR to develop and economic value proposition and value in-sell deck for key IDN strategic accounts, and led sales training for roll out to key field reps
• Executed an omni-channel marketing campaign utilizing web, digital, social, local and national PR (Newsweek, WSJ) and sponsored content, presenting status updates to VPs and SVPs during management board
• Developed a quantitative approach to segment key accounts using procedural, financial, and behavioral inputs, and built visualization dashboard using Tableau, resulting in the “Think Different” Marketing Award

Boston, Massachusetts, US

• Built models to forecast global surgical procedure volumes and conducted due diligence on IP landscape for competing technology platforms as part of an opportunity assessment for major endoscope manufacturer.
• Developed a market entry strategy for leading medical devices player, including threat assessment from changing insulin pump reimbursement and disruption by new technologies, and delivered a strategic roadmap for.
• Developed and presented a novel market model for drug delivery devices to BCG’s CEO and deployed this unique strategy in over 20 client engagements, allowing them to simulate how acquisition plays in different product.
• Built an analytic module in Alteryx platform using Medicare claims data to inform salesforce re-targeting of a major US neurostimulator manufacturer
• Co-authored a white paper guiding suppliers on how provider consolidation and the shift to a value-based care delivery impacts the Medical Device commercial model
• Drove the development of new strategy work on digitally-enabled respiratory inhalers that directly sold to a major European pharmaceutical client, resulting in $1.6B incremental revenue for the client

Boston, Massachusetts, US

• Launched seven new gene therapy products, and developed digital marketing campaigns to boost reach, resulting in a 43% increase in new clients
• Re-segmented customer base and developed marketing campaign to drive volume towards highest-margin clients
• Performed benchmarking analysis against competitors and raised prices on 4 legacy offerings
• Awarded the 2013 Partner in Excellence Award for Individual Achievement in Operational Efficiency by C-level executives in Partners HealthCare

• Negotiated discounted prices with suppliers for consumables, saving the lab up to 68% annually.
• Organized and led a team of groups from different departments to renew our organization’s expired radioisotope license with the Mass. Bureau of Environmental Health.

Boston, MA, US

• Developed and wrote a program to record and analyze large streams of data in real-time, enhancing our knowledge-capture capability.
• Presented a research abstract at the 2010 Mechanisms of Anesthesia Conference.
• Took on a project that multiple individuals had dismissed as too risky and successfully completed it, resulting in a publication in the journal Molecular Pharmacology.

Bar Harbor, ME, US

I was selected from a pool of over 5,000 applicants to participate in the nation's oldest merit-based summer research program at The Jackson Laboratory. I executed an immunohistochemical screen for cell type-specific surface markers in mice with degenerative ocular phenotypes. At the end of the program, I was invited to continue as a paid research.

Master Of Business Administration (M.B.A.), Health/Health Care Administration/Management

Bachelor'S Degree, Neuroscience