Kevin Eich Email & Phone Number

West Milwaukee, Wi, Us

Builder's World Wholesale Distribution is a major distributor for many of the leading brands in the hand tool, power tool, and industrial supply categories with a specialization in supporting small business as well as Fortune 500 partners. •Key account manager for large retail account overseeing $10M+ in annual sales across more than 30 tool and sporting goods brands•Advanced new items to the growth phase of the product life cycle using pay per click ads & cross promotional listings to boost pageviews•Created a marketing plan, sales collateral, whitepapers, and a quarterly print catalog for retail audience•Launched new website that links to Google Shopping results using Google Analytics, Adwords, SEO•Applied project management techniques to create a RFP, award contract, and validate deliverables of a $31k IT upgrade, on time and on budget, which permitted the transmission of Advance Shipment Notifications (ASN) via EDI to support automated receiving and avoid chargebacks

Builder's World Wholesale Distribution is a major distributor for many of the leading brands in the hand tool, power tool, and industrial supply categories with a specialization in supporting small business as well as Fortune 500 partners. •Introduced 30+ new product lines & managed prices/descriptions/UPCs for over 30k SKUs in multiple databases•Managed 5 person creative team to transform raw data/photos/videos into rich catalog listings targeted to customer demographics•Developed pricing strategy using custom algorithms in Excel, set wholesale price tiers to protect margins, and enforced MAP policy•Created a process map & reengineered the pick/pack/ship process to comply with new carton labeling requirements using change management & lean manufacturing strategies, like kanbans, to reduce work in progress & improve warehouse productivity by 36%•Monitored KPIs derived from Pareto’s Law and ABC analysis to stretch working capital, cut backorders, and increase inventory turns•Provided staff training on Excel, Munics Wings ERP, USPS, UPS, FedEx, Endicia, eBay, and popular ecommerce platforms

MicroMetl is America's #1 manufacturer of HVAC accessories. In this inside sales position, I accomplished the following:•Prepared quotes up to $300k for a sheet metal manufacturer using bottom-up, parametric, and analogous estimating techniques•Researched best practices and translated customer requirements for custom HVAC accessories into specifications for the CAD team•Designed layout and wrote ad copy for sales flyers to promote new products and data sheets to simplify ordering replacement parts•Provided tech support to install HVAC equipment, program VFD controllers, read schematics, and troubleshoot thermostat logic•Survived 2 rounds of layoffs within first year; earned Employee of the Quarter in 2009 by reducing quote time from 1 day to 1 hour•Participated in lean manufacturing and total quality management initiatives at a certified ISO 9001:2008 manufacturer

Battery Geek is an online retailer that imports external battery packs and offers them direct to consumers via its website. I was originally hired as an inside sales representative, and I was promoted to the office manager position after a strong performance during the 2006 holiday season. As office manager, I accomplished the following:•Drove annual sales past $4m in 2006. Promoted to Office Manager of the sales and distribution center with 3 employees. •Created seasonally adjusted forecasts in Excel to stretch working capital, reduce backorders and increase inventory turnover.•Analyzed defects using Pareto charts to address QC issues with Chinese manufacturer and collaborated on product roadmaps.•Implemented reverse logistics tracking spreadsheet to speed the conversion of defective product into manufacturer credit.•Authored ad copy, datasheets, user manuals & press releases. Produced YouTube product demo videos for e-commerce site. •Developed event plan & attended the 2007 MacWorld tradeshow resulting in 16 on-site sales & 200 leads with 10 conversions.

Us

Prior to being acquired by Whole Foods, Wild Oats was a regional chain of natural and organic grocery stores. As the community marketing coordinator, I accomplished the following:•Developed annual store specific marketing plan to target local demographics and complement the national marketing plan. •Managed $24k annual budget, prepared expense reports, and administered non-profit giving program as part of CSR program.•Partnered with vendors to execute 3 major off-site events: Women’s Expo, catered 500 lunch Earth Day celebration, and Wine & Food Festival. •Wrote press releases that generated print, radio, and TV publicity, including 3 live cooking demonstrations hosted by myself.

Mba, Business Administration With An Entrepreneurship Emphasis

Bs, Communication Studies

No Degree, Transferred To Psu, Electrical Engineering