Brainsights advises leading content creators in the media, production, advertising and education industries on creating the stickiest, most persuasive content for their audiences. We use a range of audience measurement techniques to inform our advice, differentiated by our proprietary audience brain measurement platform, which provides unrivalled scale and insights into how people think and feel. Our team of neuroscientists, technologists, data geeks and marketing strategists then translate… Show more Brainsights advises leading content creators in the media, production, advertising and education industries on creating the stickiest, most persuasive content for their audiences. We use a range of audience measurement techniques to inform our advice, differentiated by our proprietary audience brain measurement platform, which provides unrivalled scale and insights into how people think and feel. Our team of neuroscientists, technologists, data geeks and marketing strategists then translate this data into world-class insights, delivered to clients in accessible and actionable ways that drive business results.Brainsights' work has been featured on the front pages of both Canadian national newspapers, as well as by national Canadian broadcasters CBC and BNN, and tech blogs BetaKit and Engadget. In recognition of these achievements, NextMedia named Brainsights their 2015 Digital Startup of the Year. Show less

Founded and established MediaCom Canada's Business Science practice, which delivers Big Data management, econometric modelling and technology solutions to clients, powering strategies for consumer behavioural change and communications performance.Launched a Behavioural Science service in 2012, a Canada-first for an agency, winning the CEO's Innovation award.Delivered over $110MM in new media billings wins, and was named one of two key hires by Strategy Magazine in year in which… Show more Founded and established MediaCom Canada's Business Science practice, which delivers Big Data management, econometric modelling and technology solutions to clients, powering strategies for consumer behavioural change and communications performance.Launched a Behavioural Science service in 2012, a Canada-first for an agency, winning the CEO's Innovation award.Delivered over $110MM in new media billings wins, and was named one of two key hires by Strategy Magazine in year in which MediaCom won Strategy Media Agency of the Year (2011)Clients include Starbucks, Diageo, Revlon, Shell, Yum Brands and Expedia Show less

Supported learning and knowledge development objectives for The Business of Software classCoached 25 students through 12-week 'entrepreneur bootcamp', using student-developed business ideas to facilitate learning on core software startup concepts like: customer problem-solution hypothesis testing; customer development, 'minimum viable product' and other 'lean' principles; Business Model Canvas; business plan development and launch strategy

Winner of a 2011 Media Innovation Award for Innovation in Research, for leading edge study on stated versus actual media consumption habits

*Clients included: BBC, KLM, Air France, Thomson, Fidelity Investments, T-Mobile, Axa, Hyundai, Kia, Schering Plough*Owned internal marketing analytics platform Artemis across North American and Northern European markets, leveraging tool to develop suite of analytics products and custom business intelligence solutions*Advised account teams and clients on how to leverage data and technology to understand more about consumer segments and online business*Trained over 150 internal… Show more *Clients included: BBC, KLM, Air France, Thomson, Fidelity Investments, T-Mobile, Axa, Hyundai, Kia, Schering Plough*Owned internal marketing analytics platform Artemis across North American and Northern European markets, leveraging tool to develop suite of analytics products and custom business intelligence solutions*Advised account teams and clients on how to leverage data and technology to understand more about consumer segments and online business*Trained over 150 internal employees across 7 markets on analytics tools and systems*Contributed to over £5M of new business wins*Google Analytics Certified*Omniture Site Catalyst-trained*DFA 6.0-trained Show less

*Developed and Executed Customer Marketing Strategy for UK and Ireland*Optimized all point of sale stock provision processes for UK/Ireland clients, reducing storage costs by 70% and distribution costs by 50%.