Kevin Elphick Email & Phone Number

Toronto, On, Ca

London, England, Gb

As Head of Product Management I focused on developing and executing overall MNI product strategy to meet customer needs and achieve business objectives and was responsible for setting the future direction of the company’s product and service offerings and driving execution of end to end product management. - Developed the strategic direction for MNI’s product and services portfolio based on market, customer, and internal expert insights; in line with overall company strategy and objectives - Managed the entire product portfolio life-cycle from strategic business planning and product concepts through to executing tactical activities - Specified requirements for current and future products and services based on market and industry research and on-going customer and non-customer input - Developed and drove execution plans for all delivery and go-to-market aspects including pricing, contracts, positioning, launch/roll out, and maintenance - Collaborated with editorial, technology/engineering, sales and marketing to achieve product portfolio and business objectives -Led the execution of product road maps in close partnership with editorial and technology/engineering from product requirements and sizing through initial designs, pre-launch testing, enhancements, and maintenance -Supported and provided input to product marketing materials and initiatives including positioning, messaging, and customer engagement efforts - Researched, identified and engaged with 3rd parties, solutions providers, and/or partners on opportunities for collaboration, to leverage technology, deliver new services, or to otherwise enhance MNIs offerings

New York City, Ny, Us

Promoted to vice president subsequent to success launching Lexis Practice Advisor, a major US Practical Guidance project initiative. Directed LPA product / platform & content ideation and development, as well as, product planning for key transactional lawyer workflow and productivity needs, including Securities Mosaic and Market Tracker. Lead 7 direct reports and 32 total staff.− Built new line of business, hired team, established infrastructure, and 5-year growth plan as part of creating and launching Practical Guidance offering, which created multi-million dollar revenue stream.− Developed and launched workflow solution from existing assets for M&A lawyers, which won M&A ‘Advisor Product of the Year’ award.

Jersey City, Nj, Us

Contemporary art and custom framing business located in downtown Jersey City, NJ. Design consultant to customers and interior designers as well as managing day to day activities and promoting business.

Toronto, On, Ca

Selected to serve as division’s first strategic marketing lead, including defining go-to-market activities, marketing approach, and sales collateral development. Directed and implemented strategic plans for syndicated loan division for US, Europe, and Asia-Pacific markets. Led 8-person marketing team.− Capitalized on electronic media, led brand repositioning, and promoted conference to increase attendance by 30%, as well as, drive year over year revenue for 3 consecutive years.

Established strategic marketing direction and developed plan to execute goals for this enterprise software provider for online content publishers in news, science, medical, technical, financial, educational, and legal industries.

New York City, Ny, Us

Managed and motivated 7-member team that defined and implemented strategic marketing plans within law verticals. Increased revenue through customized intranet solutions, e-commerce, strategic alliances, and alternative sales and marketing channels. Promoted from Manager, Sales & Marketing, and Senior Account Executive. − Drove overall subscription use in all product areas by 100% through targeted marketing campaigns.− Created strategic connection between online and offline marketing efforts, as well as, bundled products to secure contracts in excess of $3.2MM.

Juris Doctor, Law

Certificate Program In Interior Design, Interior Design & Architecture Studies

Ba, Political Science