I develop and provide strategic assets required for Mindfull’s customer acquisition efforts, building affinity with undergraduate students and building Mindfull’s digital practice. I also lead brainstorming sessions and develop creative campaigns encompassing both ATL and BTL channels, to help clients achieve their marketing goals:Ideation, Strategy, and Digital Ownership:•Write persuasive copy and developed original brand elements.•Strategically analyze campaign briefs for effective approaches.•Ensure ideation tasks align with briefs, are timely, and catalogued properly.•Lead compelling brainstorming sessions for innovative ideas.•Own digital campaign implementation for Mindfull and clients.Profile Enhancement & Thought Leadership:•Ensure timely writing and cataloguing of key project cases for profile customization.•Write and publish thought-leadership articlesStrategic Relationship Building:•Developed a 5-year plan for cost-effective relationship building across businesses.*Put together and submitted impressive campaigns into awards schemes.Event Planning & Academic Engagement:•Plan quarterly seminars, enhancing industry presence, and thought leadership.•Execute annual visits to tertiary institutions, integrating with academia.Performance Tracking:•Track pitches, projects, internship applications, and other aspects related to Mindfull’s growth. Prominent clients worked with: Hollard Insurance, Vanguard Assurance, Petra Trust, Lashibi Funeral Homes, etc.

- Manage international student inquiries- Digital advertising planning, targeting, set-up and campaign evaluation - Research new markets, projects and initiatives- Manage social media calendar for all platforms- Coordinating international guest agendas- Manage global distribution of marketing materials

- Idea and concept generation- Crafting text content for advertising and other brand communications- Supervision of audio & video production- partaking in account management

- Execution of brand activations - Supervising influencer training- Liaise with agencies and product suppliers- Generate reports- POS (point of sale) tracking- Lubricants and fuels sales tracking- Product pricing analysis - Monitoring competitor activity (market research)

- Undertook extensive research on consumer insights for suitable activation designs - Tracking and follow up of client advertisement through various media outlets - Coordinated meetings between clients and account managers- Drew up marketing campaign/ activation proposals for various clients- contributed largely in brainstorming sessions and idea generation - worked with operations and logistics team to ensure smooth set up and running of activations