- Achieved an exceptional 80x ROI through the implementation of a highly effective SMS strategy- Maintain an ROI of 4x+ across all paid channels and initiatives- Oversee operational aspects of Amazon and Shopify e-commerce channels- Strategize and execute SMS and email marketing campaigns, as well as customer communications- Coordinate and optimize paid media campaigns across Facebook, Instagram, TikTok, and Google platforms- Create and execute seasonal marketing initiatives to drive brand awareness and sales- Handle both front-end and back-end management of website property- Plan and execute monthly and seasonal sales campaigns to drive revenue growth- Manage and maintain 5000 product SKU's

- Responsible for the leadership, strategy, and execution of all Digital Marketing and Communications for Mt. Bachelor, Sun Country Tours and Woodward Wrecktangle- Manage brand platform work, internal and external communications and crisis management- Manage and track all e-commerce traffic across Mt Bachelor, Sun Country Tours and Woodward Wrecktangle digital properties- Spearheaded the creation, launch and management of a net new resort App and currently maintain a user base to 35k- Developed and optimized new SMS service with CRM partner- Increased conversion rate on all products by 150% in 8 months- Optimize abandon, browse and cart purchasers with specific email programs across 1 million subscribers- Manage team of marketing specialists and dispatchers

- Manage all eCommerce across website and Amazon- Launched a targeted monthly email campaign strategy that lead to $45k in eCommerce sales and 20k new subscribers over a 9 month period.- Created and implemented social growth strategy, resulting in 1400% increase in organic followers to date.- Create and execute targeted promotional campaigns and social media advertising across social that resulted in a 40% increase in e-commerce sales YOY.- Spearhead all packaging creation while working concurrently with production stakeholders- Create and distribute retail POP assets- Manage all strategic partnerships including 100 product influencers- Source, plan and execute all events and tradeshows- Create and manage content including photography and video production

- Implemented event calendars, programming and recaps within the business unit- Managed and coached team of brand ambassadors, market activation specialists and student brand managers Collaborated with regional distributors and sales teams- Managed regional event sponsorship budgets ranging from $5k-$150k- Manage market reporting on a weekly and monthly basisIdentify and secure large-scale event sponsorships- Managed inventory and logistics for the region

- Execute, manage and create local special events.- Manage a local marketing budget as well as expenses.- Maintain proper inventory levels of event materials such as product, signage and supplies.- Provide recap of weekly activity and event/sponsorship involvement in addition to monthly reports.- Guide local special event and sponsorship process via submissions into Field Marketing Managers- Manage local sampling, promotional and T+E budget- Manage post program and sponsorship evaluation- Identify key influencers in market and develop relationships- Maintain relationships through seeding and supporting local events- Partner with local sales team and distributors on event selection and support, including sampling and sponsorships

- Assist Sports Marketing Manager with execution of regional and national events- Develop innovative event initiatives by cultivating and capitalizing on opportunities that drive image in key relevant scenes Ensure quality event execution and production for local events- Manage the creative, logistical, budgetary planning and execution- Assist in the creation and management of content distribution of local initiatives to relevant channels- Manage all contracts and sponsorship deals with events and festivals- Create relationships with local opinion leaders- Assist with content creation for local and national social media handles

- Assist the Experiential Marketing Manager in the recruitment and training of brand ambassadors- Maintain the üTOPIA staffing database and ensure that all BA paperwork is collected and up to date - Manage the logistics and administration for staffing jobs to ensure Event success- Assist the business development team with preparation of materials- Work with the internal PR team to create case studies for selected projects Assist in the management of website development for marketing tours

- Manage and maintain a unique marketing presence for Powerade/FUZE in New England Recruit, supervise and manage team of Ambassadors- Develop weekly schedule to align with target market objectives and sampling goals Communicate full product knowledge during marketing events- Source new opportunities for future brand activationsManage all event logisticsMaintain accuracy of product inventory, storage facility, program equipment and gaming assets Report sampling results to superiors to influence future promotions and sales strategies