Kevin Foster Email and Phone Number
Kevin Foster's Location
Greater Boston, United States, United States
Kevin Foster's Contact Details
Kevin Foster work email
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Kevin Foster personal email
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Kevin Foster phone numbers
About Kevin Foster
Marketing executive with extensive experience in computer hardware, software, and cloud computing. Proven results in leading global projects from concept development to successful implementation. Competencies include:► Marketing Strategy & Development: Defined and led marketing initiatives for new product introductions for Internet of Things (IoT), Augmented Reality (AR), cloud deployments (PaaS), enterprise software, desktop and printer software applications with market leaders. ► Alliance Management: Coordinated business and marketing activities with strategic partners (Amazon Web Services (AWS), Dell, HP, Intel, Microsoft) and global system integrators (Accenture, Deloitte, KPMG). ► Leadership: Worked closely with executive levels of management from Fortune 100 companies as either an employee or as a partner. Served as company spokesperson/expert at conferences, tradeshows, customer calls, blogs, and AR/PR briefings.►Talent Management: Responsible for personnel decisions regarding hiring and retention of employees including on-boarding, salary, and evaluations.
Kevin Foster's Current Company Details
Kevin Foster Work Experience Details
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Senior Vice President, Growth MarketingSmartbear Feb 2024 - PresentSomerville, Ma, Us
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Head Of MarketingHighway.Ai Nov 2022 - Feb 2024Holmdel, New Jersey, UsHighway is the leading software and market insights solution for residential mortgage and real estate professionals. We were founded on the belief that homeownership is critical for helping individuals and families build wealth. Our products, insights, and services are crucial components that work together to help industry professionals better serve their customers and help them achieve the dream of homeownership. Learn more by visiting www.highway.ai today. -
Senior Vice President, Product MarketingNotarize Jan 2022 - Nov 2022Boston, Ma, Us -
Vice President Of Iot MarketingPtc Oct 2020 - Jan 2022Boston, Massachusetts, Us -
Senior Director Of Product Marketing, Thingworx Iot PlatformPtc Nov 2016 - Oct 2020Boston, Massachusetts, Us• Lead the product marketing and execution for ThingWorx Industrial IoT platform. This includes new product introductions, collateral creation, sales enablement, and webinar/event strategy. Responsible for the releases that included major enhancements such as introduction of Augmented Reality (AR) and enterprise systems workflow management. ThingWorx has had double digit growth in sales outpacing the overall market for the last three years.• Lead the go-to-market execution for PTC’s Connected Product Solutions portfolio which includes IoT and Augmented Reality. This includes demand generation campaigns, digital marketing strategy, marketing funnel tracking, and sales enablement. 2019 efforts resulted in achieving over 100% for both Marketing Sourced Bookings and Marketing Sourced Pipeline goals.• Lead a team of up to a dozen seasoned professionals with an operating budget that has reached over $2M.• Led the ThingWorx Developer Portal website which is designed to help prospects and customers explore, experience, and get started using the ThingWorx platform to build solutions. Contains learning assets and free product trials. 2019 efforts resulted in revamping to include learning paths to increase portal use and adoption. This led to $1M in influenced bookings and $9M in influenced pipeline for 2019.• Led the PTC and Microsoft IoT joint market messaging based on a strategic alliance for technology collaboration. This included joint sales decks, tradeshow speaking opportunities, and web collateral.
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Director Of Product Marketing, Technology Platform GroupPtc Apr 2016 - Oct 2016Boston, Massachusetts, Us● Manage a team of product marketers to help create innovative and compelling messaging, sales support materials and thought leadership assets● Assist in the design and focus of materials designed to build mindshare, enable sales teams, and solidify our position as leading IoT technology platform● Created and executed a content strategy for the ThingWorx platform
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Senior Product Marketing ManagerProgress Software 2013 - 2016Burlington, Massachusetts, Us• Complete revision of the go-to-market strategy for an existing product line. This included key messaging, product positioning, demand generation, and accompanying collateral assets. • Responsible for collateral development (brochures, videos, datasheets, customer success stories, sales tools, website, competitive battle cards) for $300M+ product portfolio.• Key leader for product launches of OpenEdge and Corticon products. Ensured all necessary sales and marketing deliverables were ready prior to launch.• Evangelize the market strategy to internal and external audiences. This includes training sales and field marketing, participating in customer visits, presenting at conferences, briefings to analyst and press, and social media activities.• Manage a four-person team responsible for demand generation and business development. Exceeded FY2015 pipeline target in 6 months. Also, established business development program that improved the flow of Marketing Qualified Leads into Sales Accepted Leads by 300%.• Certified in CEB Challenger Messaging Methodology which allows me to lead trainings on best practices for content development across Progress.• Oversee a $1M Marketing budget -
Marketing ManagerBlue Cross Blue Shield Of Massachusetts 2012 - 2013Boston, Ma, Us• Responsible for dissemination of all federal and state mandated communications to members necessary to remain compliant with regulations. This includes submission of materials for government approval, timely execution of Evidence of Coverage plans, and database maintenance of all communication collateral.• Manage three vendors providing paper and/or electronic communication to members and associated employers. This includes negotiating terms, managing budgets, and conducting security/workflow audits. • Create mandated marketing collateral to inform members of their health insurance plans and all entitled rights. -
Senior Marketing Manager - Cloud And Client ComputingNovell May 2009 - 2011Provo, Ut, Us• Oversaw the strategy development and implementation for the portfolio of desktop software products. Increased the sales by 15% and market share by 2pp (against MS Windows) in first year as manager.• Developed a marketing program with cloud computing partner (Amazon Web Services) to launch PaaS. Eclipsed annual target usage in first two quarters.• Partnered with computer manufacturers to preload our products on their devices. Coordinated marketing activities with partners (such as Dell, HP, Intel, MSI, and Samsung) for the promotion of joint products. • Completed Marketing Requirement Documents for Client and Cloud Computing markets which provide insight to company executives on next generation products and resource allocation for the product lines.• Other activities included program management, partner management, collateral development, go-to-market activities, sales training, advertising, press relations, and social media interactions. -
Global Alliances Marketing ManagerNovell Dec 2008 - Apr 2009Provo, Ut, Us● Developed and managed marketing plans for strategic partners like Accenture, Dell, HP, and Lenovo.● Managed the Partner marketing budget to augment the Partner's and Novell field marketing's demand generation campaigns.● Developed partner-facing collateral that explains the value of Novell's products and solutions, and why the partner should work with Novell● Provide leadership to Partner marketing management across multiple brand departments to build strategies, plans, activities, messaging and offers that effectively sell Novell products.● Communicate the Partner marketing strategy and plan to Novell regional sales and marketing teams for alignment and co-funding● Act as a Novell spokesperson and present to company executives, customers, sales, and partners.
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Business Development Manager, International PartnersHewlett-Packard Sep 2005 - Nov 2008Houston, Texas, Us• Managed portfolio of software products from eleven partner companies that contributed over $80M in yearly incremental revenue for printing division. • Oversaw evaluation and selection of companies for partner program. Strategic lead on determining which products and services were included in portfolio, contract negotiations, product enhancements, market development, and press relations.• Manage marketing budget for tradeshows, marketing collateral, and training for partners’ solutions.• Led account forecasting with partners to determine the annual revenue goals.• Interface with Enterprise Sales teams to promote solutions with global customers. -
Senior Product Marketing Manager, Sales ToolsHewlett-Packard Sep 2003 - Sep 2005Houston, Texas, Us• Global lead on the design and implementation of Internet-based Product Selector Tool which qualified up-sell opportunities and was adopted by channel partners (cNET and Best Buy). Resulted in over $20M in incremental quarterly sales worldwide during first fiscal year. • Revised the internal Competitive Website to increase usability. Trained the regions and sales forces on the new tool which resulted in 40% increase in site visits in first six months (year over year).• Designed electronic and paper versions of sales tools for LaserJet products and solutions. Managed external agencies to produce various marketing collateral pieces.• Chosen by HP as 2005 YMCA Boston Achiever for work performance and community involvement.
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Sales Development ManagerHewlett-Packard Feb 2003 - Sep 2003Houston, Texas, Us• Built sales funnel of approximately $20M in new deals in two quarters.• Trained the regions and sales forces on solutions and accompanied sales representatives on client calls.• Developed marketing materials and programs targeting healthcare, financial services, and education.
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Strategic Business Development ManagerHewlett-Packard May 2001 - Feb 2003Houston, Texas, Us• Worked with HP Labs and Research in Motion (RIM) from concept design to successful launch of Mobile Enterprise Printing solution (MEP) in 2002. Led decisions on product features, marketing, press releases, product introductions, legal agreements, pricing, and positioning. Represented HP in various Executive-level meetings with RIM.• Strategic lead on all aspects of product launch including management of $500K budget.• As Tradeshow Manager for all IPG mobility conferences, determined which events should be attended and what products and solutions to demonstrate. Managed the team of four responsible for show management, logistics, and staffing.• Co-managed the IPG Mobility Summit at 2002 CTIA conference. Event was covered by several media outlets and accounted for 50 million impressions in circulation during the first two days.
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Future Product Marketing Manager, Wireless TechnologiesHewlett-Packard Jul 1999 - May 2001Houston, Texas, Us• Authored white paper justifying multi-million dollar investment in several of the mobile platforms we launched. Included conducting primary marketing research on future of printing in US, Europe, and Asia. • Designed with gedas of Mexico (telemetric division of Volkswagen) two demonstration models combining vehicles and HP technology which were highlighted at IPG “Office of the Future” demo at Comdex 2000.• Worked directly with Nokia to create Comdex 2000 mobile printing demonstration highlighted as part of HP CEO’s keynote speech at Comdex.
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Management Development Program, Global AnalyticsSearle Jul 1998 - Jul 1999Us• Selected for rotational program designed to train the next generation of executives.• Designed marketing research plan to evaluate key business issues critical to the commercialization strategy of a pipeline product.• Created a business model that integrated clinical data with competitive landscape analysis of epidemiology. Created and launched a marketing strategy that resulted in 20% increase in Japan for the particular cardiovascular product.
Kevin Foster Skills
Marketing Strategy
Product Marketing
Strategic Planning
Global Business Development
Enterprise Software
Cloud Computing
Saas
Sales Enablement
Solution Selling
Partner Management
Product Management
Demand Generation
Business Relationship Management
Computer Hardware
Wireless
Program Management
Product Development
Competitive Analysis
Go To Market Strategy
Strategy
Paas
Kevin Foster Education Details
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Washington University In St. LouisEngineering And Policy -
Washington University In St. Louis - Olin Business SchoolMba
Frequently Asked Questions about Kevin Foster
What company does Kevin Foster work for?
Kevin Foster works for Smartbear
What is Kevin Foster's role at the current company?
Kevin Foster's current role is Transformational Executive Leader with Demonstrated Success.
What is Kevin Foster's email address?
Kevin Foster's email address is kf****@****ptc.com
What is Kevin Foster's direct phone number?
Kevin Foster's direct phone number is +178128*****
What schools did Kevin Foster attend?
Kevin Foster attended Washington University In St. Louis, Washington University In St. Louis - Olin Business School.
What skills is Kevin Foster known for?
Kevin Foster has skills like Marketing Strategy, Product Marketing, Strategic Planning, Global Business Development, Enterprise Software, Cloud Computing, Saas, Sales Enablement, Solution Selling, Partner Management, Product Management, Demand Generation.
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