I am a CMO with 20+ years of experience in health & wellness and medical devices, and a proven background in global brand strategy, product innovation, and digital marketing. I have leveraged expertise in building and global cross-functional team leadership, devising winning go-to-market strategy, and executing $100M+ product launches. I am well-versed in customer research insights (quant/qual), and leveraging those insights to curate award-winning product portfolios that drive brand equity and loyalty. It is my passion to transform human lives for the better and by doing so drive double-digit revenue and profitability growth, advancing organizations to the next level. Marketing Strategy | Product Innovation | Brand Strategy | Health & WellnessEmail: kgfxlr8@gmail.comKey Achievements Include: ✅ Masterminded the creation, launch and growth of ageLOC to become a $1.5B global anti aging powerhouse of devices and consumables, supported by a 5-year Strategic Product Portfolio Plan to create sustainable growth through innovation✅ Established Nu Skin as the World’s #1 At-Home Beauty Device brand, expanding sales force sponsorship by 10%, and surpassing Clarisonic and other prestigious brands as the global market leader✅ Steered customer-focused digital transformation, customizing a digital consumer experience for sales leaders and customers by creating VERA, a virtual consultation platform for personalized product regimens, energizing customer engagement and achieving 75% retention when 1st sale is within 30 days✅ • 20+ years of leading internal and external creative and design teams to develop world-class communications, new brands, product names & packaging, digital, print, PR, video and social assets; build integrated communications plans with paid, earned, and owned media, optimized for all stages of the marketing funnel, and personalized by customer✅ Partnered with the founding ownership team, creating the entire business concept, developing a go-to-market strategy, establishing the brand, and planning the product launch to secure a forecasted 20%+ of the $461M obtainable market within 5 years✅ Collaborated with R&D to envision and develop 4 new award-winning beauty devices over 12 years, including the ageLOC LumiSpa, selling 2M units in 18 months, plus consumable products paired to each device, exceeding average gross margin by up to 6%; 2 devices that have skyrocketed to $300M brandsContact me through this profile if you wish to connect!https://www.linkedin.com/in/kevinfuller-cmo/