Kevin Fuller Email & Phone Number

Nature's Sunshine is the original herbal encapsulator and helped to establish and grow the dietary supplement category since its founding in 1972. Our mission is to share the healing power of nature with the world. In this role I lead the global brand, product marketing and R&D teams to curate an innovative portfolio of transformative wellness products and.

Sydney, New South Wales, Australia

• Helo is HEalth and Lifestyle Optimization for all. In 2024, Helo is positioned to transcend two thriving consumer categories — wearable devices and nutritional supplements — valued at a combined $500 billion. We are.
• Lead the new marketing vision in a significant turnaround effort, refine the new product concept, develop the go-to-market strategy, refresh the brand visual identity, and prepare the team to launch an innovative new.
• Executed explainer video and quant research to validate concept appeal, achieving 82% top 2-box appeal and 79% purchase intent, defined key customer insights, identified optimal price for device & subscription via Van.
• Partnered with a leading agency to plan comprehensive omni-channel communications: social, PR, PPC, SEO, email, influencers, etc.

Utah, United States

• The MacuVu mission is to safeguard eyesight by promoting lifelong macular health and preventing macular degeneration. The MacuVu 3D is the first optometric device to measure macular pigments, helping optometrists and.
• Partnered with the founding ownership team, advancing the business concept, developing go-to-market strategy, creating the brand visual identity and company mission/vision, and coordinating and executing the product.
• Defined customer insights and validated concept appeal by achieving 46% purchase intent in qualitative and quantitative research
• Designed and developed a consumer smartphone app to enhance user engagement through dynamic gamification tactics, provide users with a daily macular protection factor score, and improve macular health by enhancing.
• Championed product development, digital strategy and sales operations planning, creating an appealing pitch deck and presenting to VC firms to achieve series A financing

• Nu Skin is a global health and lifestyle consumer products powerhouse (NYSE:NUS) with operations in 50+ countries worldwide.
• Earned a promotion to the newly created role based on an impressive record of performance, overseeing a $30M budget and a team of 140 of marketing and R&D staff while empowering a culture of innovation
• Masterminded the creation, launch and growth of ageLOC to become a $1.5B global anti-aging powerhouse of devices and consumables, supported by a 5-year Strategic Product Portfolio Plan to create sustainable growth.
• Spearheaded the development of strategies and pipelines, developing a proven marketing engine that focused on customer needs and insights and jobs-to-be-done theory while aligning country-level-go-to-market plans with.
• Steered customer-focused digital transformation, customizing a digital consumer experience for sales leaders and customers by creating VERA, a virtual consultation platform for personalized product regimens, energizing.
• Led research and development efforts, overseeing the scientific team and utilizing multi-faceted knowledge and experience to bridge the gap between the scientific team and the marketing team to maximize successful.

Provo, Utah

• Established Nu Skin as the World’s #1 At-Home Beauty Device brand, expanding sales force sponsorship by 10%, and surpassing Clarisonic and other prestigious brands as the global market leader
• Selected to be part of the executive committee, striving to accomplish 10% annual growth targets by leveraging product innovation
• Designed a pipeline of exclusive products aligned with consumer needs coupled with integrated global marketing strategies, programs, and campaigns, including digital roadmaps and social media campaigns, to amplify.
• Functioned as Chair of the Global Marketing Council, overcoming extreme reluctance from key stakeholders to co-create global go-to-market strategies and plans, meeting or exceeding all growth targets
• Boosted revenues and product performance by up to 75% through strategic pairing of anti-aging consumables with beauty devices

Provo, Utah

• Collaborated with R&D to envision and develop 4 new award-winning beauty devices over 12 years, including the ageLOC LumiSpa, selling 2M units in 18 months, plus consumable products paired to each device, exceeding.
• Cultivated a holistic marketing function, facilitating the company’s 1st consolidation of the brand, product marketing, and innovation teams to advance customer needs and digital transformation
• Spearheaded innovation efforts, overseeing the development and launch of a razor/blade product model to accelerate revenue
• Leveraged data-driven customer insights from the Galvanic Spa device business in tandem with exclusive micromotion and gene expression science to create a first-of-its-kind cleansing + treatment modality, broadening.
• Architected the first consolidation of brand and product marketing at Nu Skin, creating a far more holistic marketing function from strategic vision through execution and launch.

• Lead the newly created Opportunity Innovation organization responsible for systematically renewing the business opportunity for our world-class distributor partners.
• Fostered an enterprise framework and culture of innovation, systemizing processes of creation, designing new tools to stimulate creative endeavors, and allowing employees to spend 10% of their workday on innovative.
• Directed cross-functional teams to transform existing stage-gate processes into proper innovation processes focused on customer insights, introducing new concepts, products, technologies, and digital tools to market.
• Oversaw development of a predictable pipeline of exclusive products and business innovations for newly formed company sector

• Chosen by senior leadership to unite 2 largest divisions of the business, Nu Skin personal care and Pharmanex nutritional supplements, to invigorate a $1.8B product portfolio, gain organizational efficiencies and.
• Managed a myriad of cross-functional teams, forging innovation networks, leveraging industry expertise and dynamic leadership skills to create high-performing teams who delivered optimal outcomes
• Led hyper-growth phases, amplifying revenue by 39%, from $1.8B to $2.5B over 10 years, and joining forces with R&D to initiate the award-winning, patented ageLOC beauty and nutrition brand, which generates 50% of all.
• Captured $700M+ in new revenue in a single quarter and broke a new product launch record by reinvigorating and relaunching the TR90 weight management program, including new product branding, messaging and supporting.
• Initiated a cohesive global marketing strategy and secured executive buy-in for integrated strategy, global brand standards, and centralized marketing authority, leading to improved brand consistency

• Curated the entire global portfolio of nutritionals, creating and launching marketing strategy, roadmaps, and lifecycle management to grow a $700M brand; redirected brand messaging to double down on new positioning of.
• Accelerated revenue, expanding category sales by 20% YoY through the launch of a new supplement to advance the technology platform, Pharmanex BioPhototonic Scanner
• Impressed leadership by analyzing and advising on brand architecture, earning a promotion, and securing a position on the business transformation team, leading the company in a forward-moving trajectory within a highly.

Mba

Bs, Biology/Chemistry

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