Own the vision, roadmap, and execution of the Chamber’s core marketing and member emails. Put the member at the center of all communications to deliver a valuable personalized experience, advance the business community’s priorities, and increase speed to market. Work across the entire organization, but especially with data, creative, marketing, communications, IT and member engagement teams.

TheMarketingHelp is the only career acceleration platform for marketers. Our community comes together to help tomorrow's marketing managers and leaders grow through mentorship, skillbuilding and networking.

Movable Ink is NYC's #1 fastest growing company in the marketing & advertising vertical according to the Inc5000 2016 & 2017 report. We are the leading provider of intelligent content, which enables marketers to personalize email content at the moment-of-open. Marketers use Movable Ink to provide consumers with engaging on-brand experiences to grow revenues with every customer interaction. To date, we’ve served over 500 billion intelligent content impressions for over 500 enterprise clients including The Home Depot, Delta, eBay, HSN, American Express and The Wall Street Journal. - Build long-term, strategic plans in collaboration with internal business partners to maximize Fortune 1000 clients' success with the MI platform while maximizing revenue for MI.- Use value driven client management approach to implement sophisticated solutions that lead to client satisfaction and retention. - Understand marketing technology landscape and partnership opportunities with other martech vendors such as Salesforce Marketing Cloud, Persado, Pegasystems, Airship, Merkle, etc.

Agency lead for CRM and Email Marketing with client facing responsibilities involving strategy, production and thought leadership. * Provided strategic vision and tactical road maps for email, SMS and mobile channels to support and renew agency clients ~$20MM in agency revenue. • Led email strategy for agency working with major clients such as Bank of America, SONY, GameStop, Harry & David, National Vision, Inc., Disney, L’Oreal, Mattel to create data driven strategies that define the overall vision, strategy and roadmap for customer engagement and retention.• Increased Bank of America (11%) and Sony (8%) conversion rates by implementing personalization strategies based on customer data points. • Designed test & learn plan that increased national vitamin brand response rate 3.5x • Established CRM maturity matrix to easily identify gaps, evaluate growth opportunity and plot strategic road maps and implementation plans for clients. • Worked with internal analytic teams to create client benchmarks and develop, define and link KPI’s to specific business outcomes.• Strategic projects included but were not limited to; email marketing strategy, cross channel customer journey audits and plans, segmentation plans, content marketing strategy, process improvement and automation plans, SMS/rich push strategy, A/B testing plans, email deliverability audits and remediation plans, thought leadership.• Audited email production process across agency creative, data, operations and account teams to identify areas to reduce risk and increase efficiency resulting in 35% reduction in email production time and dramatic reduction in email error rate.• Recruited, hired and managed team of 10+ email production managers to scale with growth in agency CRM clients.

Partnered with high-profile clients such as - Shop NBC, Rent The Runway, Cornerstone Brands, ADT, Kaplan University - on email marketing program development, project scoping, results analysis, and campaign execution. Hired, managed and motivated my account team (6-10) made up of both managers and producers. Negotiated and renewed 12+ client software/services agreements. Supported new business development by attending and presenting on new business pitches+ Successfully retained ~90% of client base and increased aggregate client revenue 34% YoY+ Created, managed and presented 40+ quarterly business reviews where my team provided key insights on client’s KPI metrics, industry trends and software updates. These reviews resulted in increased client satisfaction and revenue growth.+ Identified growth and upsell opportunities, created clear linear client roadmaps , and justified incremental spend by presenting business cases to secure client buy-in

Managed all facets of CRM, for clients such as NFLShop, GNC, Sports Authority, Modell’s, NASCAR Superstore, NHL Store, Kraft, ROXY, Wilson’s Leather and Rockport – including promotional, transactional and life cycle email campaigns. Directly managed 6 email associates/developers as well as served as agency point of contact for 25+ email associates and managers regarding email strategy and production. Acted as liaison between TrueAction and email service providers (Responsys and e-Dialog). Subject Matter Expert (SME) for the agency reviewing and writing process docs, best practices, industry updates and thought leadership+ Increased attributed sales from $26.9 mm to over $50 mm for the sporting goods and licensed apparel verticals by focusing on delivering relevant dynamic content, A/B testing and increasing automated life cycle messaging+ Successfully sold and launched SMS mobile messaging programs for 4 clients + Assisted in migrating 40+ clients from Responsys to e-Dialog+ Created streamlined dynamic content process that allowed sports leagues licensed apparel business to efficiently and cost effectively send personalized dynamic content based on favorite teams

Collaborated with local business owners to create effective marketing solutions (offline and digital). Accountable for achieving and exceeding sales goals. Prospected for new business as well as maintained my own book of business consisting of ~140 standing accounts valued at ~$500K annually+ Returned a net gain of 39.9%, 157.1% to objective+ Increased customer spending 22.2%, 111% to objective+ Ranked 4th out of 20 Account Representatives in the Philadelphia region for 2006+ Closed first digital advertising sale in the Philadelphia region’s history

Start up business that designed and produced custom made soccer balls, volleyballs and basketballs for teams, camps, tournaments and corporate promotions. Balls were designed to increase brand presence on the ball and options were posted to a secure website. Clients would login and review designs. Once approves, specs and layouts were download by our partner supplier in Pakistan or China to be produced and shipped. Responsible for producing and executing sales/marketing plans. + Developed database sales and retention strategy to grow revenue 20% annually and increase customer retention to 65% annually+ Closed large corporate deal of +50,000 soccer balls with a Mexican beer brand

Managed 18 different email newsletters for 5 publications: InformationWeek, InternetWeek, Network Computing, Windows Magazine, and TechWeb. Frequencies ranged from Daily to Semi-Monthly. Responsible for the scheduling, coordination, execution and analysis of all email campaigns.+ Implemented standardized testing and optimization programs+ Worked with individual publishers to establish standard ad rates for newsletters turning the email newsletter business into a ~$1 million property + Evaluated and vetted new email marketing vendors.