- Recently built and launched our UFO Experience website in WordPress- Completed transition of Email marketing platform from Campaign Monitor to MailChimp. Analyzed and presented a comprehensive metrics review of the first 6-8 months on the new email platform. Identified trends and outlined actionable data points for individual business owners that resulted in an optimal send schedule for email distribution for each attraction, based on past performance/successes. UPDATE: Seeing open-rates of 25-30%+ consistently on weekly blasts after fully whitelisting our domain with ISPs.- Streamlined the UX our tickets pages on OdySea Aquarium, Butterfly Wonderland & Titanic: The Artifact Exhibition websites to increase usability and simplify the ticket buying experience for our guests.- Shifted strategy in Social Media organic posting content, quality, and schedule. Presented metrics monthly and increased MoM for the majority of the months over in 2019 since the strategy shift, and current year-to-date. - Realigned skills & re-prioritized staffing needed for the Digital Team. Created a Digital Request process and Identified the need to hire a Front-End Web Developer to focus on the day-to-day production, new website buildouts/maintenance, and back-end integration efforts with the Director of IT/Technology solutions to fulfill marketing’s business needs better. - Built, managed, and optimized comprehensive event-based paid social ads for Arizona Boardwalk destination and tenant partners.- Launched azboardwalk.com (as part of overall digital launch of the destination rebrand)- Led partnership with Satisfi Labs to launch an AI chatbot on odyseaaquarium.com

Collectors Choice Comics is one of the largest Authorized Dealers and Signature Facilitators for CBCS Comics -- a premier comic book grading service. We specialize in witnessing and facilitating comic creator signatures and original art commissions. We have a brick-and-mortar shop located in Tempe, Arizona but our primary business is online ecommerce and traveling to comic conventions across the US.

- Managed the transition of replacing our outgoing Email platform and implemented a new Email marketing strategy which led to better segmentation, increased delivery, open-rates, click-through, and lead conversion.- Managed and led conversion of our monthly Facebook lead generation advertising campaigns from an outside vendor to our in-house team. Reduced CPL by over 50%, while utilizing only 35% of previous budget, while maintaining lead growth and conversion year over year.- Monitored, researched, and provided insights and analysis on monthly display (banner) advertising being served on hundreds of websites year-over-year to help optimize spending, lower CPL, and maintain lead conversion rates. Created a new graphic design style guide to ensure consistency of our brand on all banner/display advertising.- Conducted research and compiled user-experience data to recommend and implement a homepage and minor website refresh for PMI.edu.- Partnered on a comprehensive audit into the performance of the PMI.edu website, focusing on content and technical issues both on and off-site. Managed the recommended changes with led to a 25% speed increase on desktop, and a 45% speed increase on mobile - which directly attributed to an increase in organic traffic by 13% year-over-year.- Established a digital download series of linkable assets including career guides and info-graphics around our academic programs to increase lead generation and conversion.- Provided research, user-data, business requirements, wireframes, and rollout plan for new, SEO-friendly, location pages for the PMI.edu website.

- Created online marketing & design strategies that contributed to the overall growth of online sales of the company from $220 to over $600 million annual revenues over a 7-year span.- Established the Social Media presence of the company in 2008 and grew it to over 160,000 Facebook fans, 6 Official Facebook Groups, 22,000 Twitter, 15,000 Instagram, and 10,000 Pinterest followers - as well as 12,000 YouTube subscribers with close to 4 million total views, over a 6-year span.- Provide cross-functional leadership, planning, and coordination with IT, Research & Development, Product Marketing, Creative, Customer Care, Communications, International teams, and outside digital marketing vendors.

- Was responsible for redesigning both Isagenix.com and the Isagenix Associate Back Office to continue to simplify the overall user-experience and enhance usability based on specific business needs.- Led, conceptualized and built a suite of award winning mobile apps (both native and web-based) that included a Sales & Marketing presentation app, Event app, and mobile version of our Associate Back Office. Partnered with both in-house development teams and 3rd party mobile vendors.

- Established a content marketing strategy, built and launched the IsaFYI.com Blog in 2009, which now drives close to 200,000 unique visitors per month.- Managed numerous staff members with multiple skill sets within both Marketing & IT in-house teams including: Digital Designers & Developers, SEO Managers, and Social Media Specialists.

- Built online marketing strategies and led interactive project management team for the agency. - Partnered with in-house media team and 3rd-party digital display vendors on rich media ads.- Was responsible delivering interactive, engaging, and award-winning Web site, E-mail, rich-media, and SEO solutions for all Phoenix clients, and over 40 national clients throughout the agency, including: AirTran, Benjamin Moore, Comcast, Corona, Hyatt, InSinkErator, MGM Grand Las Vegas, SEA-DOO, SRP, Toyota, Westcor, & Yellow Tail.

- Managed online strategy, content marketing, website updates, SEO, E-mail, and UI solutions for all America West Airlines and US Airways online properties.- Led the cross-functional integration of Marketing needs and IT requirements during the merger between the former America West Airlines and US Airways to establish a new UI for the website.- Managed a team of 8 web developers, designers, and analysts. - Introduced a content marketing strategy to improve SEO, and provide less reliance on PPC ads.

Chestnut Hill, MA: 2003-2004SoHo, NYC: 2004Chandler Fashion Center: 2004-2005, 2007-2008 (Concierge)As a Mac Specialist: Provided technical expertise within the retail environment for 3 stores, answered customers questions, led training classes, and conducted hardware & software demonstrations. As a Concierge: Scheduled Genius and Creative appointments, triage iPod/iPhone issues with customers, cross-trained with other team members on hardware and software solutions. Became certified Apple Product Professional in 2008.

- Managed all domestic and global Web site enhancement, strategy, optimization, and web redesign initiatives through partnerships and collaboration with the following groups: IT, Retail Merchandising, Marketing, Usability, International, Creative, and Store Ops. - Established workflow process and design standards for all seasonal online marketing initiatives and weekly product promotions. - Directly managed, developed a team of 12 Internet professionals.

Partnered with product owners and design teams to translate business requirements into web site features through wireframes, page/process flows, usability testing, user-interface solutions, and functional prototypes for such clients as: Cisco Systems, CMGI, Impress Software, Response Networks, Benchmarking Partners, and Surgency.

- Coordinated the efforts of information architects, copywriters and graphic designers through the discovery, design, and delivery stages of the creative process.- Led the creation of initial concept sketches, page flows, user scenarios, wireframes, final optimized graphics, and style guides for such clients as: Genuity (formally GTE Internetworking), and Reuters.- Managed the agency.com brand and led all internal design projects for the Boston office.- Designed and presented new business development materials for such clients as: The OliveGarden, Silversea Cruises, and the NFL.

Led, conceptualized, executed, and delivered final Web-based, graphic design solutions for such clients as: Adobe, American Express, Fleet, Disney, FedEx, General Motors, IBM, Kraft Foods, Mobil, Peapod, Seagram Americas, SmithKlineGlaxo, and TIME-LIFE. (formerly Strategic Interactive Group - A Bronner Slosberg Humphrey Company)

Conceptualized, executed, and delivered final graphic design solutions for various print and web materials. this included direct mail, product catalogs, web sites, and marketing materials for such clients as: American Express, Bull Worldwide, Epsilon, and General Electric.

Assisted in the execution and delivery of final graphic design solutions, style guide development, and user-interface design for This Old House Kitchens interactive CD-ROM.