Evaluate startups and scale-ups current product management practices, pinpointing opportunities for strategic improvements.Craft bespoke strategies emphasizing team empowerment, product discovery, and iterative delivery processes.Lead workshops and training sessions on modern product management practices, fostering a culture of continuous learning and adaptation.Offer hands-on coaching and mentorship, guiding product teams in adopting and applying new methodologies and tools effectively.Collaborate with clients to define and monitor metrics and KPIs that measure the effectiveness of the strategy on product success and user satisfaction.Remain informed on the latest trends in product management and technology, integrating cutting-edge insights and practices into client engagements.

Leader of Product Management, Design, and Growth, I spearheaded a high-performing team of 15, including senior directors and senior-level leaders. I played a pivotal role in steering our core product to achieve an unprecedented 80% YoY increase in Monthly Active Users (MAUs), alongside a remarkable 45% YoY growth in our premium product's user base. My strategic oversight was instrumental in halving bug ticket resolution times, enhancing product efficiency, and user satisfaction.Leveraging deep expertise in operational excellence and technical innovation, I successfully reduced Operational Expenditures (OPEX) by 30% year-over-year. This was achieved by optimizing our core platform's performance and fine-tuning our machine learning algorithms, leading to streamlined operations and significant cost savings.In a bold move to expand our product suite and market penetration, we launched groundbreaking AI-driven video advertisement products and pioneered sustainable advertising solutions. These initiatives not only diversified our revenue streams but also positioned us as leaders in cutting-edge, environmentally friendly advertising technologies.This multifaceted role demanded a blend of strategic vision, technical acumen, and leadership excellence. It was a testament to my commitment to driving product innovation, operational efficiency, and team growth, setting new standards in the AdTech industry.

Led the rapid re-platforming of a core product, achieving a remarkable 95% reduction in Mean Time to Resolution (MTTR). This initiative significantly enhanced system reliability and user experience, demonstrating my ability to drive technical excellence and operational efficiency.My strategic focus on data-driven decision-making enabled us to optimize product-market fit and significantly improve user retention. By harnessing advanced data analysis techniques, I identified key user behavior patterns and preferences, informing product enhancements that resonated with our target audience. This approach not only elevated user satisfaction but also solidified our market position by aligning our product offerings more closely with user needs.

Directed high-caliber teams towards improving user activation. This was achieved through strategic refinement of the onboarding process and self-service experiences, demonstrating a deep understanding of user needs and behavior. My efforts led to a significant improvement in initial user engagement and long-term retention, showcasing my commitment to creating intuitive and user-friendly product experiences.We partnered with Fortune 500 companies to drive over $2 million in donation volume. This was accomplished by seamlessly integrating a cutting-edge FinTech widget at the checkout stage. This initiative not only provided a novel revenue stream for charitable causes but also positioned the companies as socially responsible leaders in their industries. Through this partnership, we were able to leverage technology for social good, enhancing brand reputation and customer loyalty.

Steered the development and execution of a comprehensive product roadmap that delivered an array of products, enhancements, features, and tools tailored for CPG brands. My leadership in this domain enabled these brands to forge more meaningful connections with shoppers, culminating in an impressive 83% growth in revenue. Notable highlights include Any Brand Smart Engagement and Sponsored Offers, demonstrating my ability to identify and capitalize on market needs with innovative solutions.In a strategic move to optimize revenue, I spearheaded the development of a new core product and tooling suite named LaunchPad, alongside an Ad Billing microservice. This initiative was pivotal in uncovering previously lost revenue over a year. By ensuring the comprehensive capture of all billing data and processes for the Ad Product line, I was able to significantly enhance financial accuracy and efficiency. This achievement not only showcases my expertise in product management and financial oversight but also underscores my contribution to the company's financial health and strategic growth.These endeavors highlight my commitment to driving product innovation, revenue growth, and operational efficiency, establishing me as a key contributor to the company's success in the competitive advertising space.

Taught the Product Management 101 class and was apart of a variety of speaking events.

Led the international core Ad Serving team. I spearheaded initiatives to maximize media cost performance and efficiency for App Developers and Brands. By harnessing the power of machine learning and programmatic Real-Time Bidding (RTB), my team and I drove significant advancements in advertising delivery and optimization. Our efforts played a pivotal role in enhancing the company's value proposition, ultimately contributing to a successful exit for the business. This achievement underscores my ability to lead high-stakes projects and deliver results that significantly impact the company's strategic direction and financial success.I also led a transformative project that innovated on cloud infrastructure costs, overseeing a migration to a reduced cost Amazon pay type and implementing auto-scaling capabilities. This initiative allowed our server infrastructure to dynamically scale with traffic demands while maintaining costs below 10% of profit margins. As a result of these efforts, we achieved a 20% reduction in AWS costs, showcasing my commitment to operational efficiency and cost optimization. This strategic approach not only improved our bottom line but also demonstrated my leadership in leveraging technology to drive significant cost savings without compromising on service quality or performance.These contributions highlight my expertise in ad tech innovation, strategic leadership, and financial stewardship, reflecting my dedication to driving technological advancements and operational excellence.

Spearheaded the launch and exponential growth of Sovrn's video advertising business, which saw an impressive 52% month-over-month increase in gross revenue over a two-year span. This strategic expansion played a crucial role in video advertising becoming responsible for 12% of the company's total gross revenue. My leadership in introducing groundbreaking features such as a versatile Video Ad Server supporting both Flash and HTML5, VAST/VPAID compatibility, In-Stream Ad Tags, Smart Waterfall technology, the innovative Outstream Video Ad Unit, and comprehensive Video User Experience Controls, was instrumental in achieving this success. These initiatives not only enhanced our product offering but also solidified Sovrn's position in the competitive video advertising landscape.In a significant move towards optimizing auction efficiency, I developed and released an automatic, performance-based algorithm that increased yield by 15% month-over-month. This algorithm improved the quality and speed of our auction process, thereby maximizing revenue for our publishers and improving the overall efficiency of the ad serving process.Additionally, I led the development of proprietary video advertising technology that resulted in millions in annual savings. This strategic initiative saved the business from relying on costly third-party technology providers, demonstrating my commitment to driving technological innovation, reducing operational costs, and enhancing profitability.My contributions underscore my expertise in leading high-growth initiatives, optimizing ad tech processes, and developing cost-saving technologies, marking me as a key player in the digital advertising industry.

Founder of a forward-thinking Creative Direction, UX, UI, and Product Strategy consulting firm, I've had the privilege of collaborating with clients worldwide, delivering comprehensive solutions across web, audio, digital video, print, and physical product design. My company stands as a testament to the power of innovative design and strategic thinking, helping to transform ideas into tangible successes.Our journey began with a clear vision: to bridge the gap between artistry and commerce by partnering with a diverse range of clients—from local artisans and burgeoning startups to established international corporations. We specialize in crafting bespoke product designs, cohesive brand identities, and robust online business strategies. Our work is driven by a passion for excellence, an eye for innovation, and a deep understanding of the digital and physical landscapes.Our approach is collaborative and holistic, ensuring that every aspect of the user experience is considered, from initial concept to final implementation. By integrating creative direction with UX/UI design and strategic product planning, we empower our clients to achieve their business objectives, whether it's launching a new product, redefining a brand, or entering new markets.Key accomplishments include revitalizing brand identities for several startups, leading to increased market recognition and customer engagement; designing intuitive digital interfaces that enhanced user satisfaction and retention; and consulting on product strategies that have driven substantial business growth for our clients.In founding this company, I have not only pursued my passion for design and strategy but also created a platform that fosters innovation, collaboration, and success for businesses ready to make their mark in their respective industries.

Filmed and edited concerts for shows on television and online.

Associate Producer / Marketing Graphic Designer - Managed a team that created graphics weekly for the news show. Created custom logos, images, and flyers for CTV and the Collegian college newspaper.