Kevin Gichohi Email & Phone Number

Kenya

Greater East Africa

Brand Building in FMCG- (Product and Service)

Abidjan, Côte D'Ivoire

Profile - Responsible for overall research project management and supervision in Francophone countries  Lead Market research studies from set up to final report and presentation to end clients. Provide analytical support and data-driven guidance to clients portfolio. Provide insights that address opportunities for consumer digital funnel optimization, user segmentation, cohort analysis, UI and UX improvements Design and deploy Customer Lifetime Value and ROI optimization plans Define, analyze and validate key metrics and hypotheses to inform decision-making and measure the success of digital campaigns Manage and execute the scoping, prioritization, design, implementation, and interpretation of randomized controlled trial and A/B tests on messaging and offer structures Generate effective reports and dashboards, and visualize data with templated and custom reports Conduct deep-dive analyses on consumer behaviors to optimize full funnel digital marketing strategies for eCommerce businesses Develop consumer segmentation strategies that can be implemented across all digital marketing channels, as well as complementary offline activation channels Create digital marketing, traffic, and on-site engagement dashboards and deliver actionable insights to stakeholders Monitor email, SMS, and direct mail engagement data to inform ongoing strategy decisions and performance optimization Support end-to-end analysis and optimization of SEO, retargeting, Real-time Bidding, social and display ad channels, with the end goal of driving channel revenues and profitability

Kenya

 Creating a systematic approach to identify and establish deep relationships with strategic partners including understanding their overall strategy, key priorities, organizational structure, customer value proposition, roadmaps, and go-to-market focus. Working cross-functionally with all internal teams to evaluate and assess the strategic and economic impact of potential opportunities with prospective partnersQualify, structure, negotiate, close, and manage strategic partnerships that will help achieve platform adoption, revenue, and customer acquisitionMapping the market of prospective partners and manage all aspects of the partner acquisition cycle from initial contact to close Identifying and track relevant metrics of success

Kenya

 Developing and implementing frameworks and systems to monitor and evaluate projects and activities, with a special focus on SRW added value and unique contributions. Creating and updating indicators and tools to effectively assess progress and accomplishments on programming. Collecting, analyzing, and sharing qualitative and quantitative data to track progress toward SRW strategic goals. Using innovative methods, including new data visualization techniques, to present and describe progress toward strategic goals. Providing technical guidance and support in M&E to SRW headquarters and regional offices staff. Conducting regular data quality audits and address data quality issues with regional and HQ staff. Developing data reporting formats to comply with donor requirements and provide data for funding proposals, donor reports, and other documents. Preparing evaluation and other protocols, and IRB applications. Supporting in the designing, development and use of data capture tools and user guides to meet project requirements with a view to minimizing the data collection and reporting burden for implementing partners Supporting the development of necessary documentation and provide support to all project and implementing partner staff to understand project reporting requirements and indicator definitions Supporting the development and overseeing implementation of a functional data quality assurance system at project and implementing partner level with regular reports Monitoring use of data quality assessments tools by project and implementing partner staff Providing assistance to technical teams to develop data analysis and use plans Assisting in data analysis (routine and adhoc) and interpretation using various statistical and database packages and appropriate presentation formats Training, mentors implementing partner staff in specific M&E processes and tools

Nairobi, Kenya

Profile - Responsible for the East African region directing and overseeing the organization's account management and research initiatives.Sub duties include Creating a portfolio of client accounts and monitoring the ongoing activities related to them.  Managing, reviewing progress and delivering the client’s advertisement projects.  Conducting meetings with the clients as well as informing them about the current work status of their projects.  Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.  Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.  Monitoring work performance of colleagues and setting sales targets. Recruiting and training new account executives.  Collecting, analyzing and interpreting data and statistics  Developing, advising about and implementing agreed research solutions  Undertaking research into the industry sector, markets and competitors  Identifying and assessing the pros and cons of possible business research strategies  Developing strategic plans by studying technological and financial opportunities; presenting assumptions and recommendations  Compiling and presenting information verbally, visually and in writing

Kenya

Profile - Responsible for building client relationships and unpacking their business challenges to enable effective resolution.Sub duties Included-  Fostering client relationships; work with sales and marketing teams to prepare presentations , sales pitches, design marketing strategies , media proposals; handle client communications , write client reports and communicate client agendas to other staff members.  Providing high-level and strategic advice on research and investigation for flametree ongoing or emerging campaigns.  Developing and implementing effective research and investigation to support campaign goals.  Assisting the CEO in strengthening Flametree research and investigation capacity.  Managing project teams to develop goals, strategies and plans related to specific work areas. Monitor team members’ performance.  Determine priorities; assign responsibilities and supervising staff within project work in conjunction with the CEO.  Researching and analyzing a wide range of specialized materials on issues and strategies in relation to different campaign projects.  Conducting desktop and field research and investigation work. Ensure accurate and professional research tasks are delivered timely.  Keeping abreast of issues. Provide timely information relevant to the campaign projects. Prepare research materials and publications.  Monitoring, capturing, filtering and organizing information and data into databases to ensure strategic and valuable information is available for campaigning purpose.  Analyzing information and data, and producing briefing papers and reports to support campaign goals.

Nairobi, Kenya

Profile - Responsible for coordinating of all market research projects and overseeing overall project managementSub duties included- Conducting in-depth data analysis using traditional and advanced methods Authoring reports containing actionable recommendations Making presentations answering questions and instilling client confidence  Contributing to team effort by accomplishing related results as needed.  Building company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.  Maintaining quality service by establishing and enforcing organization standards.  Maintaining professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing industry networks; benchmarking state-of-the-art practices; participating in professional societies.  Accomplishing objectives such as budgeting, and results measurements; allocating resources; reviewing progress; making mid-course corrections.  Coordinating efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.

Kenya

Profile - Responsible for Identifying and developing new and existing business opportunities to grow business revenueSub duties included- Identifying and developing new and existing referral sources to develop successful business relationships. Actively identifying and generating prospects through strategic sales strategies focusing on customers in target markets and sectors Achieving revenue goals through collaborative effort with sales teams Maintaining good working relationships with existing clients to enhance client retention and generate new sales through referrals.

Nairobi

 Eye Tracking Lead Kantar MillwardBrown East Africa & West Africa; field of visual neuroscience using Tobii systems Providing better understanding for content development; knowing more about how customers visually engage with the print, web, pictorial and video content. Ability to provide a platform for future development; giving invaluable insight into possible future communication developments, helping in more focused messaging and content structure

Nairobi

Profile - Responsible for coordinating at senior level market research projects and overseeing overall project management.Sub duties included- Managing, reviewing progress and delivering the client’s research projects. Conducting meetings with the clients as well as informing them about the current work status of their projects. Coordinating research projects and overall project management Formulating analysis plans and acquiring client sign-offs Brand equity analysis delivering development recommendations growth and improvement of brands Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured Conducting in-depth data analysis using traditional and advanced methods Authoring reports containing actionable recommendations Making presentations answering questions and instilling client confidence Training of juniors in market research techniques (Qualitative and Quantitative) techniques

Responsibilities - Participating in the collection of customer insights - Offering ad hoc support research teams - Supporting product teams with customer driven quantitative and qualitative research initiatives

Prc, Market Research

Master Of Business Administration (M.B.A.), Double Major- In Strategy & Project Management

Bachelor Of Arts (B.A.), Communication