Chief marketing officer responsible for developing, implementing and maintaining the brand proposition for the Kennedy Center, its programs and affiliate organizations. Leader of the Kennedy Center’s strategic plan development and overseeing its implementation. These include world class artistic endeavors, powerful national and local education programs and the expanding reach of the Living Memorial of President John F. Kennedy, for whom the Center is named.

Teaching "Technology and its Role in the Arts"

Oversaw the client development and marketing strategy for this dynamic organization serving the technology and service needs of arts and cultural organizations across three continents. In collaboration with a talented group of professionals, provided technology, innovation and solutions to organizations seeking to build audiences and create long-lasting relationships with those audiences, while also partnering with them to find new ways to support their institutions and their art forms within their communities well into the future.

Led the Board of Directors of the Tessitura Network, a not-for-profit technology and services company with a staff of 150 employees across three continents, serving the needs of over 500 of the leading arts and cultural organizations. As Chairman, I was the primary advocate for all of the institutions that made up the Network, as they sought ways to leverage Tessitura's technology to advance their missions within their communities.

Member of senior management responsible for institutional innovation and defining and implementing long-term strategic initiatives. Primary board liaison for the committees that oversaw these activities. Leader of critical research and development to maintain and elevate the CSO’s international reputation, strengthen audience development efforts, and deepen the organization’s engagement with the broader Chicago community and beyond.Led the institution's efforts to leverage new digital media strategies to continue to strengthen the worldwide reach and global brand of the CSO. Developed the strategy and directed the efforts to produce the CSO's first live worldwide Webcast to achieve Music Director Riccardo Muti's vision of celebrating Giuseppe Verdi's 200th birthday globally and collectively. Through a plan of distributed delivery, we brought together 37 partners across 11 nations that simultaneously provided the live video stream to their audiences. This was also the first time a major orchestra presented a live concert video through Facebook, driving rapid consumption and conversation by connecting with audiences through Social Media.Defined the strategy for building stronger patron relationships that has led to a 90% retention rate, resulting in higher revenues and greater potential for future philanthropic support.

Member of senior staff who led an overhaul to the brand strategy for this revered institution. Created the institutional interactive strategy that changed the way the company does business, growing online revenue from 1% of total sales to 40% in seven years. Launched the next generation of cso.org that integrates social networking and mobile marketing within a personalized Web space designed to enhance customer relationships and increase sales. Established a new organizational imperative that better leverages customer loyalty and tailors products to better match their interests. Developed a dynamic pricing strategy that grew revenue significantly and is being implemented throughout the performing arts.

Built cso.org and established the online strategies for the institution that increased Web sales 8x in the first two years. Managed all advertising and promotions – from awareness to direct response and digital marketing. Responsible for sales of over 280 events presented annually. Directed a strategic shift to address new customer buying behaviors from early, advanced sales to more time-sensitive purchases.

Critical member of e-commerce marketing team designed to direct the corporation’s effective online strategies. Served as an advisor to senior staff to define opportunities for equity investment in related sectors within the Web environment. Provided direct consulting services to the many business units owned by CNA Financial Corporation. Coordinated the cross-divisional Electronic Commerce Council which was established to encourage collaborative online activities throughout the corporation.

Directed Washington State University’s network of 5 business consulting centers and 30 consultants, representing a development project with a $6 million budget. Authored and implemented the strategic business plans for the network, both individually and collectively. Consolidated overall marketing strategies and defined a new coordinated promotional plan. Acted as liaison for American firms seeking investment and trade opportunities in Romania.

Represented United States interests in the country of Romania and worked to further economic development as the nation shifted from a command-based communist economic model to a customer-driven market economy.

Managed the agency’s largest accounts with annual billings of over $15 million. Established promotional plans for corporate decision-makers and sold those strategies to regional management responsible for implementation.