Kevin Martinez Email & Phone Number

New York, Ny, Us

New York, United States

-Optimized editorial and affiliate content visibility across CNN’s digital platforms through data-driven homepage promotions and strategic onsite merchandising.-Collaborated with the Newsletter Editor to design and execute targeted, data-driven email campaigns, resulting in year-over-year growth in subscriptions and increase in revenue.-Spearheaded Flipboard and WhatsApp strategies, leveraging analytics and cross-channel optimization to achieve month-over-month increases in… Show more -Optimized editorial and affiliate content visibility across CNN’s digital platforms through data-driven homepage promotions and strategic onsite merchandising.-Collaborated with the Newsletter Editor to design and execute targeted, data-driven email campaigns, resulting in year-over-year growth in subscriptions and increase in revenue.-Spearheaded Flipboard and WhatsApp strategies, leveraging analytics and cross-channel optimization to achieve month-over-month increases in traffic from these platforms.-Led seamless coordination among Revenue Insights, SEO, Editorial, and Product teams to align on campaign objectives, ensuring timely delivery and consistency across all CRM and digital marketing initiatives.-Partnered with the larger programming team to curate and request timely push alerts, while maintaining and enhancing performance through improved audience segmentation, data integrity, and deliverability best practices. Show less

New York, New York, United States

-Drafted and orchestrated a distribution system and a quality control process through WordPress, where stories were seamlessly and efficiently syndicated from our US-based team to our UK-based team.-Implemented and maintained our cross-team projects calendar, which included liaising between Editorial, PR, Social, and Video to ensure that projects met both production deadlines and quantitative metrics.-Supported our Social Media team in scheduling, managing, and drafting posts… Show more -Drafted and orchestrated a distribution system and a quality control process through WordPress, where stories were seamlessly and efficiently syndicated from our US-based team to our UK-based team.-Implemented and maintained our cross-team projects calendar, which included liaising between Editorial, PR, Social, and Video to ensure that projects met both production deadlines and quantitative metrics.-Supported our Social Media team in scheduling, managing, and drafting posts for our Facebook and Twitter while collaborating with our Partnerships and SEO teams to ensure our content was accurate and true to our voice while fostering long-withstanding relationships with our business partners. Show less

New York, United States

-Pitched and successfully published over 30+ articles on different topics on Jerry’s mission, such as information regarding car insurance, personal finance, and general Q&As about car ownership.-Communicated and analyzed current SEO trends with the in-house SEO team to ensure that our articles were SEO-friendly and were trending on Google and other search engines.

New York, United States

Transcribed and fact-checked interviews, stories as well as worked alongside the Social Media Director on daily posts during peak optimal posting times using Tweetdeck and Curalate to fit Decider’s voice and style.Received substantial traction towards Decider’s What To Watch series by implementing strategic posting schedules which received a 30% increase in likes and follows on Decider’s social media channels.

New York, United States

Published five articles and pitched stories daily pertaining to pop culture, the arts, and politics.Fact-checked and conducted pre-interviews of sources as well as wrote introduction pieces for over three exclusive interviews.

New York, United States

Facilitated and idealized over six workshops every semester on how to cover events, gather sources, and newsroom workflow procedures.Produced over 15 stories total covering school events, profiles on student organizations, entertainment, and local New York City news.

Master Of Arts - Ma, Creative Publishing Critical Journalism

3.92 GPA

Bachelor Of Arts - Ba, Journalism

Activities and Societies: Member of the Journalism Student's of Color association GPA: 3.82

Education record

Activities and Societies: IB Diploma Recipient