Kevin Gomez Email & Phone Number

New York, New York, United States

Programming Initiatives for La Musica App

New York, New York

• Increased social media following across the Mega 97.9 and Amor 93.1 and LaMusica, Facebook, Twitter and Instagram accounts by 120% YOY and generated a 184% increase in engagement across the Mega/Amor/LaMusica social.
• Lead and developed social media campaign executions across all NYC stations social media platforms.
• Conducted SWOT analysis to expand sponsorships, social amplifications, VR, experiential, and signature events, while identifying consumer insights and behaviors.
• Developed measurement strategies that drove brand objectives and goals directly to KPI’s (A/B testing, Focus groups, surveys)
• Applied social and content strategies to increase fan engagement, drive brand awareness leverage all organic marketing efforts to reach and target users in meaningful and engaging ways.
• Managed social media strategies and platforms to showcase the brand, talents and audience.

New York, United States