Kevin Gomez Email & Phone Number

New York, New York, United States

Programming Initiatives for La Musica App

New York, New York

• Increased social media following across the Mega 97.9 and Amor 93.1 and LaMusica, Facebook, Twitter and Instagram accounts by 120% YOY and generated a 184% increase in engagement across the Mega/Amor/LaMusica social network. • Lead and developed social media campaign executions across all NYC stations social media platforms. • Conducted SWOT analysis to expand sponsorships, social amplifications, VR, experiential, and signature events, while identifying consumer insights and behaviors.• Developed measurement strategies that drove brand objectives and goals directly to KPI’s (A/B testing, Focus groups, surveys)• Applied social and content strategies to increase fan engagement, drive brand awareness leverage all organic marketing efforts to reach and target users in meaningful and engaging ways. • Managed social media strategies and platforms to showcase the brand, talents and audience. • Measured and evaluated brand performance across all digital platforms while creating tactics that connect with the brand identity.• Executed interactive social media promotions to devise marketing strategies to help increase brand awareness.• Collaboratedwith sales executives in an effort to maximize revenue on air and digital revenue, overseeing the day-to-day operations of the multimedia department.• Ensured execution of format on streaming, mobile apps, via an integrated marketing platform doubling viewership and listenership over 200%• Uploaded all postings, recaps, calendar and blogs pertaining to WSKQ and WPAT• Managed WSKQ/WPAT SMS text blasts and email blasts

New York, United States