Creating and implementing a dynamic marketing and technology roadmap, driving revenue growth across a diverse portfolio. My focus:Strategic Marketing Leadership: Developing cutting-edge marketing strategies to meet divisional revenue goals, leveraging extensive customer data, market insights, and digital analytics.Data-Driven Approach: Utilizing competitive intelligence and social media trends to inform and refine marketing plans, ensuring the highest ROI from both paid and organic channels.Martech Innovation: Enhancing our marketing tech stack to support a range of functions from digital marketing and customer analytics to e-commerce and automation. Regularly updating and integrating new solutions to stay ahead in the market.Brand Management & Storytelling: Overseeing marketing for each brand in our portfolio, ensuring unique brand positioning and effective communication through optimal channels. Focused on enhancing brand benchmarks, performance metrics, and developing strong social media strategies.Website Optimization: Elevating website design for improved SEO and lead conversion, enhancing online presence and customer engagement.Leadership & Team Development: Collaborating across the company to foster a culture of innovation and growth. Leading a dynamic marketing team, fostering their development, and aligning marketing efforts with the organization's overarching goals.Excited to steer Syufy Enterprises through this journey of growth and transformation!

In my role as Jenny Craig’s Vice President of Digital Product & Customer Experience, I led the charge to revolutionize the client journey, creating a seamless connection between our brand and consumers. My focus was on delivering an unparalleled omni-channel experience, with achievements including:Enhanced Customer Engagement: Successfully increased site traffic and revenue by 40%, with OSAT scores improving to 90% and NPS to 66.Strategic Leadership: Developed and executed an integrated customer experience strategy aligned with Jenny Craig’s brand, leading to a top brand awareness position and the fastest growth in brand consideration in our category.Digital Product Management: Owned and managed Jenny Digital Products, overseeing product specifications, roadmap, feature prioritization, and multidisciplinary team coordination, resulting in a significant impact on the product P&L.Data-Driven Decision Making: Utilized Voice of Customer data and market research to inform strategic decisions, leading to a 1400% increase in ecommerce sales, 222% conversion lift, and a 32% rise in average order value.Innovative Solutions: Pioneered new digital solutions, including 7 new solutions, 50 new products, and the Jenny Fresh platform, reshaping the customer experience and market positioning.My approach leveraged not only my expertise in product management and user experience but also a strategic understanding of market trends, consumer behaviors, and effective team leadership.

I’m known across Sapient as the Product Go-To for agile-at-very-large-scale client projects that utilize rapid design, prototyping, research, delivery & measurement of amazing customer experiences. As a M4 product management leader at Publicis Sapient my passion is teaching Digital Product Innovation Design Thinking best practices across corporate & client ecosystems.Accomplishments:- Chief Product Officer of successful product and service launches in Gaming, Technology, Media, Telecom, Financial Services, Retail & Healthcare verticals - creating vision, strategy, roadmap, enterprise business requirements & GTM plan for B2B and B2C initiatives- Reimagine & deliver frictionless digital ecosystem for gaming retailer. Create value and lead new products and enhancements gamers will love. Build backlog w/ definition of product opportunities and analytics needed to meet target metrics. Design thinking w/ experience design runway built for tech deliverables.- Delivery of a fantastic personalized mind-money connected experience employing behavioral psychology, goal prediction models (powered by data science and AI) and engaging customer experience touch-points resulting in customers with increased financial confidence, goal achievement and improved money/time/happiness relationship. Differentiating from banking competition by engaging the customer around life moments, adapting to behavior and providing meaningful coaching moments resulting in banking benefits for engagement and retention OKRs- Own strategizing, development, delivery and evangelism for a Telco app (4.8/5 rating) with critical phone purchase/upgrade capability in time for iPhone launches.- Head of Product for Telco’s new brand launch of website with new product suite supported by cutting-edge targeted offer capability that utilizes a marketing cloud and supports a dramatically improved digital pipeline across multiple eCommerce channels resulting in greatly increased acquisition and retention metrics.

Leading the digital transformation for T-Mobile, coaching product teams to embed agile ways of working in each journey sprint. I’ve created customer-centric centers of excellence for the product organization, executing a scaled T-Mobile “flavor” of agile development that I created. Changing the way the organization worked, acquisition cost lowered 5%, cost to serve decreased 10%, churn was lowered to .95% and the organization experienced faster releases and was more productive.

extensive wireless connectivity, IoT Patent work

Created business planning/strategy, membership, eCommerce, project, and product management capabilities for the organization as senior executive and Chief Product Owner of 14 parallel agile, waterfall, and mixed mode developed software and hardware products. Acted as customer facing point of contact to evaluate feedback and prioritize for current and future initiatives.• Successfully launched web based, PC client, and hardware products that customers could utilize 50% faster - all with reduction of development time by 70%. • Managed the Product Planning lifecycle across multiple cross-functional scrum teams. Defined, recruited, and hired for multiple disciplines with continual focus on staffing a high potential department.

Led the global digital strategy and efforts to win with customers.

Created the vision, strategy, roadmap, and business requirements for platform tools marketing and API product management. Drove tool development. Shipped multiple mobile devices.

Created the vision and roadmap for the entire i-mate brand for enterprise software and smartphone development - ensuring overall product safety, quality and compliance.

Products shipped: DirectX SDK, Xbox (DirectX Box), Xbox 360, Microsoft Flight Simulator