Kevin Grinnell

Kevin Grinnell Email and Phone Number

Senior Director @ Nimbly
Philadelphia, PA, US
Kevin Grinnell's Location
Philadelphia, Pennsylvania, United States, United States
Kevin Grinnell's Contact Details

Kevin Grinnell work email

Kevin Grinnell personal email

n/a
About Kevin Grinnell

Professional researcher with deep experience in helping some of the world’s largest brands tackle insights, strategy, and innovation challenges. I lead the design, execution and synthesis of qualitative and quantitative explorations to inspire and inform teams to build brands, products and solutions people are willing to take a stand for.

Kevin Grinnell's Current Company Details
Nimbly

Nimbly

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Senior Director
Philadelphia, PA, US
Kevin Grinnell Work Experience Details
  • Nimbly
    Senior Director
    Nimbly
    Philadelphia, Pa, Us
  • Inner Chapter
    Director
    Inner Chapter Jul 2024 - Present
    Shanghai, Shanghai, Cn
  • Slothgrip Supply Co.
    Founder
    Slothgrip Supply Co. Jul 2017 - Dec 2024
    Brooklyn, New York, Us
    I founded a purpose-driven climbing brand with a passionate following. We partner with The Sloth Institute to give retired climbing rope a second life as critical pathways for wildlife in areas of deforestation throughout Costa Rica.
  • Freelance
    Insights & Strategy Consultant
    Freelance May 2017 - Jul 2024
    I led qualitative and quantitative research initiatives for marketing, product and innovation teams. I have a specialty in the design, analysis and storytelling of highly custom digital ethnography and am an experienced moderator of focus groups, user interviews, workshops, contextual and observational research studies.Select Clients: Netflix, Ubisoft, Activision, EA, Venmo, Northwestern Mutual, Google, Tinder, Instagram, UberEats, Healthline, GsK, Samsung, PepsiCo, The Clorox Company, Pernod Ricard, AbInBev, REI
  • The Sound: Exploration Strategy Innovation
    Research Director
    The Sound: Exploration Strategy Innovation May 2015 - Apr 2017
    Chicago, Il, Us
    I worked at a strategic research and brand consultancy that specializes in bringing to life consumer insights, cultural trends, creative development, and product innovation initiatives through beautiful design and documentary quality films.Select Clients: Constellation Brands, Molson Coors, SAB Miller, KitchenAid
  • Egg Strategy
    Associate Director & Head Of Mobile Ethnography
    Egg Strategy Jan 2012 - May 2015
    Denver, Co, Us
    I grew from an associate strategist to build and lead the mobile-ethnography practice at a full-service, global marketing consultancy that provides strategic consumer insight, brand building and innovation services to Fortune 500 clients and those next in line.Select Clients: General Mills, Molson Coors, PepsiCo, Vanguard, Fidelity, Abercrombie & Fitch, Pernod Ricard, Mondeleze International
  • Gfk Strategic Innovation
    Senior Analyst
    Gfk Strategic Innovation May 2008 - Jan 2012
    Nuremberg, Bavaria, De
    I began my career at a consultancy specializing in full-service innovation for some of the world's largest brands. I learned all stages of product development, from initial insights, opportunity mapping, multi-day ideation workshops, to concept creation and refinement.Select Clients: P&G, Unilever, Starbucks, Kraft Heinz, KFC, Del Monte Foods

Kevin Grinnell Skills

Qualitative Research Customer Insight Strategy Consumer Behaviour Product Innovation Market Research Consumer Insights Brand Architecture Strategic Thinking Segmentation Marketing Research Fmcg Ethnography Marketing Strategy Ideation Consumer Insight Consumer Behavior Brand Innovation Digital Marketing Marketing Brand Management

Kevin Grinnell Education Details

  • University Of Michigan
    University Of Michigan
    Organizational Behavior & Development
  • Altmba
    Altmba

Frequently Asked Questions about Kevin Grinnell

What company does Kevin Grinnell work for?

Kevin Grinnell works for Nimbly

What is Kevin Grinnell's role at the current company?

Kevin Grinnell's current role is Senior Director.

What is Kevin Grinnell's email address?

Kevin Grinnell's email address is gr****@****ich.edu

What schools did Kevin Grinnell attend?

Kevin Grinnell attended University Of Michigan, Altmba.

What skills is Kevin Grinnell known for?

Kevin Grinnell has skills like Qualitative Research, Customer Insight, Strategy, Consumer Behaviour, Product Innovation, Market Research, Consumer Insights, Brand Architecture, Strategic Thinking, Segmentation, Marketing Research, Fmcg.

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