• Led H-Pulse social center to drive the digital vision of building capabilities to effectively influence strategies, marketing, and innovation efforts internally and externally• Developed agile social real-time process to streamline culturally relevant opportunities and activate against efficiently within a cross-functional team• Managed implementation, ongoing configuration and governance of social research technology platforms (Sprinklr, Crimson Hexagon, Unified, Simply Measured, Trendsmap) • Executed enterprise-wide strategy for embedding social intelligence across core stakeholders and enabling Marketing, Innovation, Category Strategy, Communications, Global Knowledge & Insights, etc. to guide and validate business decisions• Established digital KPI’s collaboratively with agency and social partners (Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat) to measure and optimize social efforts• Drove innovative approach to marketing founded in social insights and proactive engagement resulting in successes including:• Responsible for design and execution of content calendar process for agency partners and brands incorporating social brief, strategy and insights, media flighting, and aligned content• Oversaw community management and content calendar approach across across twelve active brands (40+ social channels) and creative/media agency partners • Integrated social command center visuals and case studies into Global Consumer Insight Center to showcase impact of social media intelligence and marketing to retail partners• Supported social marketing activations from ideation to execution for all brands including Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Twizzlers, and Hershey’s Kisses• Created social platform guides to stay abreast of latest social channel usage trends and ad formats resulting in efficient creative development and media spends• Cannes Lions award-winner for Reese's #AllTreesAreBeautiful agile social media campaign

• Built the company's global strategy in social listening, engagement, and insights across 30+ brands and 60+ social channels for key strategic business units • Led social media technology rollout and training to global employees and agency partners• Uncovered and analyzed consumer trends via digital listening and measurement tools• Converted findings into actionable insights for the organization to help drive innovation, support corporate/brand initiatives, and guide product development • Discovered opportunity to extend the traditional S’mores season to year-round gleaned by insights in social and Google trends around non-traditional indoor and recipe usage • Drove 44% growth in eCommerce sales of World’s Largest Reese’s Peanut Butter Cups generated by social insights and engagement; led to National retail distribution • Identified growing consumer voice trends resulting in the return of Lemon Jolly Ranchers along with the launch of Lancaster Sea Salt and Butterscotch Caramels• Consult Hershey’s Chocolate World global locations to enhance consumer experience, build advocacy, and leverage influencer opportunities to amplify marketing efficiencies • Created Social Media Task Force: implemented social media guidelines, mitigated risk, and ensured appropriate use • Maintained pulse on new product launches and hot topics (industry, activists, lawsuits) from social lens to guide messaging and strategy to cross-functional teamsSpeaker Opportunities:• Salesforce's Annual Dreamforce Conference in San Francisco, CA: From Signal to Action - Social Listening 2.0• SOCAP International in Chicago, IL: Social Media: Partnering with Internal Constituents and External Agencies• Saint Joseph's University and Temple Univerity's American Marketing Association in Philadelphia, PA: Focused on how to leverage social media intelligence and engagement to impact business decisions, positively influence advocacy, and proactively protect brands

• Managed global team of six across North America, China, Philippines, India, and Mexico • Tracked key metrics and summarize key insights on an ad hoc and monthly basis to support 20+ new product launches, corporate communications, and marketing initiatives • Developed Social Media Rules of Engagement and Response Playbook to drive consistent brand identity and tone of voice • Increased reporting output by 90% and grew consumer engagement by +1,300% • Launched "Fans of our Fans"​ advocacy program to support consumer engagement strategy • Reese’s named “Top 25 Must Follow Socially Engaging Brands” in 2013 by Spredfast • Hershey’s and Reese’s among top 10 CPG brands on social based on Unmetric’s social benchmarking metrics involving brand growth, fan engagement, and social activitySpeaker Opportunities:• Salesforce's Annual Dreamforce Conference in San Francisco, CA for session entitled: Engaging and Delighting Your Consumers with the Social Enterprise

• Laid the groundwork for social reporting and analysis on monthly and ad hoc basis around brand and corporate social activity • Manage social media efforts for Hershey’s Chocolate World and global retail locations • Recognized as a CPG company on the leading edge of social media monitoring and engagement by Salesforce.com with Demo theatre at Dreamforce

• Built foundation for social listening for the company and 20+ brands• Managed Social CRM and grew consumer engagement 450% year over year

• Developed reporting tool to track print ads from the past two fiscal years • Compiled surveys for over 3,000 Rite Aid store locations into an Excel database• Contacted 150 distributors nation-wide in order to modify location database

• Create advertisement and selling materials including corporate sponsor marketing proposals to aid in sponsorship sales• Design promotions such as flyers to advertise upcoming athletic events• Develop database spreadsheets for sponsorship contacts and advertising rates• Work at collegiate sporting events assisting in promotions and game operations

• As part of a Senior Marketing Seminar, served as a Marketing Consultant for the Riverbend EEC• Created a Strategic Marketing Plan including a thorough and timely SWOT Analysis, SMART Objectives, and Marketing Strategies for the future along with the creation of a marketing budget• Designed and developed marketing communication materials including postcards, brochures, posters, and banner ads

• One of three interns in the entire nation hired to support 26 National Account Managers in the Affinity Marketing Department• Completed projects for Liberty Mutual home office in Boston, MA including a marketing plan database and location database • Customized flyers, advertisements, articles and HTML e-mails for national affinity groups and for the Coach of the Year campaign• Participated in several client-marketing meetings and conference calls• Coordinated on-site events by ordering giveaways, putting together giveaway bags, and sending out Exact Target e-mails • Attended an Account Relations Associate Training Program in Boston, MA

• Created promotional and recruitment materials for the United Way of York County to help aid in emergency and disaster preparedness • Met with other non-profit agencies in order to assist in the completion of the 100 Best Communities for Young People application for York County, PA• Volunteered at programs such as Habitat for Humanity, Helping Heroes and the Keystone State Games