Kevin H. Email & Phone Number

Canada

Toronto, Canada Area

Helping clients solve complex business problems through data science, marketing research, and insights. Specialties include:- Concept and early stage product development- Customer segmentation and persona creation- Database analytics- Communication, advertising and message optimization- Pricing and commercial strategy

Toronto, Canada Area

Toronto, Canada Area

Responsible for the development and execution of Fido Brand and Marketing Strategy across consumer facing touch-points. - Helped lead Brand refresh including launch of new value proposition, creative/communication platform and launch of residential services.- Led Fido brand initiatives to support cross-functional execution alongside marketing partners in Retail, Pricing, Advertising, Social Media and Partnership strategy.- Worked with agency to develop and drive quarterly campaign goals, achieve business and communication targets through creative execution.

Toronto, Canada Area

Led team of seven market research professionals supporting primary research across Consumer, Enterprise and Media business units.- Consulted senior executives on business problem definition and advise on methodology, design and deliverables.- Championed insights that impacted brand and product strategy, quarterly marketing and also tactical initiatives. - Presented research findings across the organization – from contributor level to the C-Suite.- Developed annual research plan to meet corporate priorities and proactively developed research and marketing programs to address Rogers' needs and emerging consumer trends.

Toronto, Canada Area

Responsible for leading Market Planning initiatives including Quarterly Market Assessments and Brand tracking research.- Received Marketing Innovation Award for revamping Tracking program and presentation across Communication lines of business.- Drove quarterly strategy through insights analysis. - Promoted to Senior Manager in 2012.

Toronto, Canada Area

Led marketing research studies from design through to final presentation. Strengthened relationships with Ipsos’ clients. - Increased year-over-year revenue growth from accounts by 161% (2008 vs. 2009).- Business development with new clients for Ipsos based on proposals written and increased revenue from existing clients.- Expertise in numerous methodologies including: segmentation, CSAT, new product launch, conjoint/pricing analysis, focus groups, in-depth interviews and concept tests.

Mississauga, Ontario

Honours Specialization, Political Science

Marketing, Executive Education Centre, Schulich School Of Business

Integrated Branding

Ontario Post-Graduate Certificate, Research Analyst