Kevin is a data-driven executive with 20 years of experience leveraging insights to drive decision making and strategy for some of the largest Canadian and global brands. He is currently an Executive Vice President at Dig Insights, a leading tech-enabled marketing research firm that helps clients solve complex business problems.Kevin's specialties include concept and early stage product development, customer segmentation and persona creation, database analytics, communication, advertising and message optimization, and pricing and commercial strategy. He has a strong consultative approach to the design, execution, and implications of marketing research, and has been a featured presenter at numerous conferences and events. He is also a previous recipient of the Marketing Research and Intelligence Association's Emerging Leader Award.