• Led a team of company stakeholders and IT professionals to design, build, launch, and manage a new employee-facing intranet. For first time, opened intranet to moderated employee commenting and rating of articles in a well-controlled and accountable environment.• Received recognition and monetary award for successful intranet launch, on time and under budget.• To encourage employee engagement and open two-way communication, pioneered “IdeaHub” micro-site to surface and recognize employee ideas for new business products and process improvements.• Created “HealthNow University” top-level intranet section to showcase paths to advancement within company.• Managed communication campaigns for major corporate initiatives and projects, created talking points for C-level executives, and “ghost-wrote” executive communications and articles for employee audiences and external publications.• Planned all content for intranet, wrote and/or edited virtually every article and many press releases, and leveraged media contacts and press relationships to deliver positive news coverage from external news outlets.• Added extensive multimedia capabilities on intranet for secure photo and video galleries, podcasts.• Delivered on key corporate mandate for intranet capability to publish unique, tailor-made news and information to separate company divisions.• Expanded “management to employee” internal communications with high-tech electronic bulletin boards and flat-screen monitors in company offices.• Established single point of contact “help desk” for employee assistance with intranet features and content.

• Strategically leveraging the popular content of several Irish-American print publications, designed and project-managed build of IrishCentral.com, achieving St. Patrick’s Day launch in three months. • In charge of all website content as well as competitive social media strategy. • Researched, wrote, and presented business plan and operating budget for investors.• Planned marketing campaign for launch, including home-page takeover ads on top news portals like Yahoo, and innovative social media campaigns such as “flash mobs” and targeted Twitter campaigns.• Responsible for editing all article and blog content, wrote several posts every day.• Extensively used social media marketing, pay-per-click search engine marketing, and email newsletters to convert readers into customers.• Established strong presence on Facebook, Twitter and other social networks; implemented wide-ranging reader access to social sites. Added moderated comments on all articles and blogs, helping readers become even more engaged. • Achieved mobile delivery of site content on many platforms.• In less than three years, IrishCentral became the second-largest Irish news site in both the U.S. and Ireland.

• Coordinated and planned all website content for NYDailyNews.com over multi-year period that saw site redesigned, re-engineered, and relaunched twice under my direct supervision• Increased staff growing from six night editors to 35 full-time editors, bloggers, producers, developers, and photo/video editors. • Unique monthly visitors to NYDailyNews.com jumped from 1.5M to 12.5M under my leadership. • Led implementation of features that added new site content and functionality, including streaming audio and video, • Added user commenting and article/photo/video ratingsreal-time audience analytics, related-story widgets and topic pages, as well as special microsites and online advertising sections.• Co-managed website project-management team in multi-year creation of NYDailyNewsPix.com, one of the world's largest e-commerce photo-sale sites, leveraging the photographic reputation of The Daily News as "New York's Picture Newspaper" to provide a major new revenue stream for company.• Established website “Breaking News Desk” to fuel 24/7 coverage after 9/11 tragedy, eventually leading to unification of print and web newsrooms. Was web lead on unification project.• Used broad knowledge of content providers, freelancers, bloggers, and other resources to build and market new verticals, giving NYDailyNews.com eight times the daily content of the print newspaper.• Prior to website promotion, was Sunday editor, news editor, and reporter for print newspaper.