Kevin H. Email and Phone Number

- Drove holistic annual strategic content planning of the My BMW APP for both new car model launch and seasonal campaigns.- Led and monitored the day-to-day content planning & developments, execution, optimization, and reporting, which contributed to the brand evolution and social engagements with car-owners and high-net worth customers.- Built up organic social community through customer recruitment, engagement and retention which helped the expansion of the Client’s brand exposure.- Worked closely with WOM agencies to monitor the latest industry trends and brand social buzz, identifying the market landscape, latest innovative which can be applied to brand social approach.- Managed a 5-person account servicing team and motivated them around the Client’s objectives and culture.Milestones:- BMW, BMW Electrical Vehicle Promotional Videos Production, Nov- Dec 2023- BMW x Christian Louboutin, New Year Be Red Campaign, Nov-Dec 2023- BMW, CNY Campaign, Jan – Feb 2024- BMW, Ski Campaign, Nov 2023 - Feb 2024- BMW, Annual Content Strategy & Action Plan Development, Dec 2023 - Mar 2024

- Partnered with clients to determine needs and advised them on social media marketing and media solutions.- Led and connected all functions involved in an integrated campaign (internal account servicing/planning/creative/technology/data analytics teams, vendors and media partners) to deliver communication/media plan.- Reviewed and evaluated key deliverables (consumer study, campaign strategy, creative ideas, integrated communications plan, media plan, etc.) to ensure quality and effectiveness.- Managed project budgets and timelines and achieved account revenue and profitability targets.- Assigned team priorities and managed resources as team coach.- Client portfolio: Haier (Casarte) , Huawei (HarmonyOS 2 & Freebuds Pro 2), and JD (auto accessories).Milestones:- HUAWEI, HarmonyOS2 Launch Campaign, Dec 2020 - Jun 2021- HUAWEI, HarmonyOS2 x Tmall Great Wall Conservation Campaign, Aug 2021- HUAWEI, HarmonyOS2 Multi-cam Mode Campaign, Nov 2021- JD, JD Auto x Tong Ren Tang Super Category Day Campaign, Mar 2022- HUAWEI, Freebuds Pro 2 Launch Campaign, Aug 2022- Haier, Casarte Light Year Series x BARZAR Campaign, Dec 2022- Haier, Casarte Chinese New Year Resolution Campaign, Jan - Feb 2023

- Led, coached and inspired high-preforming internal teams (UX, data, planning, creative, and IT) to develop marketing strategy and plan/implement campaigns, programs and content to help clients achieve their business objectives; - Oversaw and directed strategy, planning and execution to ensure clarity, brand consistency and overall quality; - Managed profit, loss and staffing to improve profitability and client satisfaction; - Client portfolio includes Huawei CBG (P30 Series & Mate20 Series), Nestlé Dairy (NESPRAY) and Nestlé Infant Nutrition (Super NAN & A2 MOM).Milestones:- IMC: Nestlé NESPRAY, 18Q1 Back to School Campaign, Dec 2017 - Feb 2018 - Market Research/Planning: Nestlé Super NAN, Rebranding Campaign, Mar - Sep 2018- Social: HUAWEI, Mate20 Phone Drone Campaign, Sep 2018 - Jan 2019- Social: HUAWEI, P30 Series Annual Social Campaign, Feb 2019 - Jun 2019

- Developed and implemented brand strategy and communication plan to better engage with air passengers, key influencers and media;- Worked with internal teams/agencies/partners to develop and implement integrated marketing campaigns, including social, PR events and partnership marketing;- Organized and prepared award nomination to win awards in marketing, innovation and entrepreneurship categories; developed brand promotional materials to sustain brand reputation and sales conversion. Milestones:- Partnership/Pop-up Shop: The Grand Opening of NetEase Koala’s Shop in the Air, Jun - Aug 2017 (https://mp.weixin.qq.com/s/q_-eg_pnsRQZvLUrdbNYKg) - Partnership/VR: Have Panoramic Fun with Baidu VR, Sep - Oct 2017 (http://vr.baidu.com/h5/le/index.html?share=2&sid=3)

- Developed digital marketing strategy and campaign plans for key clients, such as Tourism Guangxi, Hainan, Shandong and Anhui.- Created service packages of international social marketing (Facebook, Twitter, YouTube and TripAdvisor) for the agency, and won the pitch for Tourism Guangxi’s international marketing project;- Created buzz and increased brand awareness of Guangxi as a world-class tourist destination through successful social marketing (always-on content creation, campaigns and advertising) on Facebook, building up a fanbase of 261K within a year;- Won the pitch and delivered of a multilingual website development project (7 language versions) for Tourism Hainan;- Client portfolio: China National Tourism Administration, and the Tourism Development Commissions of Guangxi, Hainan, Shandong and Anhui.

- Developed digital marketing strategy across multiple consumer touch points, including Weibo, WeChat, websites, search engines, Apps and media partners;- Led, inspired and motivated a high-performing digital marketing team of 5 individuals to implement 30+ campaigns and projects;- Prepared and articulated monthly client reports to communicate performance and strategic recommendations to reach key performance goals;- Client portfolio: Malaysia Tourism Promotion Board, ASEAN, Atlantis The Palm Dubai, Kempinski Hotels, Mövenpick Hotels & Resorts, Small Luxury Hotels of the World, Dorchester Collection, Mall of the Emirates, and BridgeClimb Sydney.

- Developed and maintained strong relationships with 20+ primary travel trade media in China;- Increased PATA’s brand awareness in mainland China by preparing press releases/promotional materials/membership packages for circulation to members and travel practitioners;- Managed the development of PATA Mandarin Website while creating content for the site and PATA’s Weibo profile;- Recruited media partners and secured media coverage for 10+ PATA-organised events, such as PATA 60th Anniversary & Conference (2011) and PATA Travel Marts (2009-2012).