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A goal-oriented business leader with extensive integrated marketing and agency leadership experience, Kevin helps businesses carve out a strategic path to growth, develop breakthrough communications, and build consumer engagement. He has a unique ability to leverage consumer insights, competitive performance, and brand/market data, to help his clients achieve their business goals.With over 20 years of experience, Kevin has developed a broad set of skills within CPG, Restaurant, Retail, and non-profit industries. He has built a reputation consistent with fostering collaboration across teams, managing internal and external relationships, and rolling up his sleeves to get the job done. His most recent corporate role was as an Executive Director of Marketing Communications for the largest global quick casual Asian restaurant brand, translating brand strategies and insights into fully integrated growth marketing campaigns to build brand affinity and drive consistent business results. Today Kevin consultes small and large businesses alike in their pursuit of building, developing, and utilizing marketing as a driver of growth. In addition to his fractional and consulting work, Kevin also currently serves on the Board of Directors of Chelsea Milling Company / “Jiffy” Mixes, where he brings his business acumen to the forefront of a 100+ year old packaged baking brand, which continues to expand nationally and globally.He holds a Master of Business Administration from the Kelley School of Business at Indiana University and a Bachelor of Science in Marketing from Clemson University.When Kevin is not working he is an avid pickleball tournament player, a YMCA Youth Basketball Coach, and SCUBA diver. In 2023, Kevin was recognized with the ‘Volunteer of the Year’ Award by the Pasadena-Sierra Madre YMCA.#fractionalcmo #marketingstrategy #agencyrelationships #digitalandsocialmarketing #cpg #retail #restaurant
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Co-FounderTuslUnited States
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Member Board Of DirectorsChelsea Milling Company May 2022 - PresentChelsea, Michigan, Us"Jiffy" Mixes (consumer facing brand of Chelsea Milling Co.) is a family owned and operated business started by my great grandmother in 1930. -
Fractional CmoBalance Pan-Asian Grille Feb 2024 - Jul 2024Toledo, Ohio, Us• Develop New Store Opening strategy with actionable roadmaps and key performance indicators for franchisee partners to successfully integrate into new markets• Conduct employee and guest research to uncover key insights about the brand and the guest, leading to updated brand positioning, refined brand voice, sharpened guest targeting, and cohesive messaging strategy to drive sales, conversion, and brand equity• Manage agency partners to develop go-to-market strategies in new markets, including PR, digital marketing, LSM initiatives, and customer engagement• Develop brand storytelling strategy to share the Balance Grilleʻs origin story, mission, vision, and values across all channels including digital, media, and the in-store environment -
Fractional CmoHawaii Volcanic Jul 2023 - Feb 2024Honolulu, Hawaii, Us• Leading and developing first-ever marketing strategy to support retail distribution and drive velocities at shelf• Create growth plans for e-commerce business across Shopify and Amazon, defining demand generation initiatives to expand online sales• Define brand ambassador plan to drive retail and e-commerce sales, including identifying and negotiating celebrity partnership with key influencer• Build out marketing org structure to meet demand goals and expand brands reach across US, beyond current markets of Hawaii and California -
Strategic AdvisorRose Bowl Aquatics Center Feb 2023 - Nov 2023Pasadena, Ca, Us• Led development of strategic initiatives and documents, including brand values, vision, and mission, resulting in alignment and approval by Board of Directors• Created process to engage all employees, patrons, and Board of Directors, to guide and support key strategic initiatives, resulting in all groups contributing to final direction • Organized research with both patrons and employees to uncover insights and guide strategic direction of the RBAC -
Executive Director Of Marketing Communications | Executive Director Of Digital BusinessPanda Restaurant Group May 2017 - Sep 2022Rosemead, California, UsLed a highly skilled team of designers, copywriters, photographers, and producers as the Panda In-House Agency, overseeing end-to-end content production and delivering impactful branded campaigns, including new product launches and single-store support initiatives.Achieved impactful media outcomes, showcasing the potential for expanding our marketing investment, leading to a remarkable 66% growth in annual media budgets, enhanced Return-On-Ad spend ratios, and over 60% growth in total sales. -
Senior Marketing Manager - Coffee-MateNestle Usa Oct 2014 - Apr 2017Vevey, ChLed the communication strategy for a $1.5 billion business, successfully creating and executing multiple advertising campaigns, notably including “Gingerbread Joel” and “Coffee-Mate Star Wars Takeover”.Strengthened brand linkage by designing and consistently using character, “Gingerbread Joel” across all communication channels, including TV and digital videos, which amassed over 1.3billion media impressions and 10+ million video views. -
Marketing Manager - Tombstone PizzaNestle Usa Feb 2014 - Oct 2014Vevey, ChManaged the short-term product and communications strategy for the leading brand in the mainstream pizza segment, while establishing and strengthening the brand’s position within Nestlé’s pizza division.Successfully generated significant media exposure through the successful launch of two highly innovative limited-edition varieties.
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Marketing Manager - Hot PocketsNestle Usa Apr 2012 - Feb 2014Vevey, ChSupported the successful re-launch of the Hot Pockets brand, an $850 business; leading the strategy and execution of transformative marketing campaigns that drive brand equity evolution, share growth, and revenue expansion annually.Created a highly impactful campaign, “Pocket Like It’s Hot”, featuring Snoop Dogg, resulting in significant increase in purchase intent and heightened brand relevance following five years of decline.
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Innovation Manager - Nutrition Health & Wellness PlatformNestle Usa Dec 2010 - Apr 2012Vevey, ChLed the development of NUSA’s “Wellbeing Platform” across the entire portfolio of Nestle Prepared Foods Brand, pioneering claims for organic and “all natural” and utilizing unique manufacturing capabilities to create a more desirable product offering.Collaborated with research teams and nutrition experts to drive the creation of healthier product offerings across multiple brands, spearheading the development of ”Honestly Good”, an innovative all-natural frozen entrée line.
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Shopper Marketing ManagerNestle Usa Nov 2009 - Dec 2010Vevey, ChManaged shopper marketing budgets, ensuring efficient allocation of resources and delivering impactful campaigns within budget constraints.Developed comprehensive strategic marketing plans for prominent retail accounts including Wal-Mart, Kroger, and Target.
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Marketing Associate - Insights & InnovationNestle Usa Feb 2009 - Nov 2009Vevey, Ch
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Marketing Associate - Stouffer'SNestle Usa Jul 2006 - Feb 2009Vevey, Ch
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Account RepresentativeJ Walter Thompson Feb 2001 - Jul 2004New York, Ny, Us
Kevin Holmes Skills
Kevin Holmes Education Details
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Indiana University - Kelley School Of BusinessMarketing -
Clemson UniversityMarketing
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Michigan State UniversityGeneral
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Chelsea High School
Frequently Asked Questions about Kevin Holmes
What company does Kevin Holmes work for?
Kevin Holmes works for Tusl
What is Kevin Holmes's role at the current company?
Kevin Holmes's current role is Co-Founder.
What is Kevin Holmes's email address?
Kevin Holmes's email address is ho****@****ail.com
What is Kevin Holmes's direct phone number?
Kevin Holmes's direct phone number is +170422*****
What schools did Kevin Holmes attend?
Kevin Holmes attended Indiana University - Kelley School Of Business, Clemson University, Michigan State University, Chelsea High School.
What skills is Kevin Holmes known for?
Kevin Holmes has skills like Customer Insight, Marketing Strategy, Shopper Marketing, Brand Management, Marketing, Consumer Products, Competitive Analysis, Integrated Marketing, Marketing Management, Consumer Insight, Segmentation, Brand Architecture.
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