Kevin Holmes Email & Phone Number

United States

Chelsea, Michigan, Us

"Jiffy" Mixes (consumer facing brand of Chelsea Milling Co.) is a family owned and operated business started by my great grandmother in 1930.

Toledo, Ohio, Us

• Develop New Store Opening strategy with actionable roadmaps and key performance indicators for franchisee partners to successfully integrate into new markets• Conduct employee and guest research to uncover key insights about the brand and the guest, leading to updated brand positioning, refined brand voice, sharpened guest targeting, and cohesive messaging strategy to drive sales, conversion, and brand equity• Manage agency partners to develop go-to-market strategies in new markets, including PR, digital marketing, LSM initiatives, and customer engagement• Develop brand storytelling strategy to share the Balance Grilleʻs origin story, mission, vision, and values across all channels including digital, media, and the in-store environment

Honolulu, Hawaii, Us

• Leading and developing first-ever marketing strategy to support retail distribution and drive velocities at shelf• Create growth plans for e-commerce business across Shopify and Amazon, defining demand generation initiatives to expand online sales• Define brand ambassador plan to drive retail and e-commerce sales, including identifying and negotiating celebrity partnership with key influencer• Build out marketing org structure to meet demand goals and expand brands reach across US, beyond current markets of Hawaii and California

Pasadena, Ca, Us

• Led development of strategic initiatives and documents, including brand values, vision, and mission, resulting in alignment and approval by Board of Directors• Created process to engage all employees, patrons, and Board of Directors, to guide and support key strategic initiatives, resulting in all groups contributing to final direction • Organized research with both patrons and employees to uncover insights and guide strategic direction of the RBAC

Rosemead, California, Us

Led a highly skilled team of designers, copywriters, photographers, and producers as the Panda In-House Agency, overseeing end-to-end content production and delivering impactful branded campaigns, including new product launches and single-store support initiatives.Achieved impactful media outcomes, showcasing the potential for expanding our marketing investment, leading to a remarkable 66% growth in annual media budgets, enhanced Return-On-Ad spend ratios, and over 60% growth in total sales.

Vevey, Ch

Led the communication strategy for a $1.5 billion business, successfully creating and executing multiple advertising campaigns, notably including “Gingerbread Joel” and “Coffee-Mate Star Wars Takeover”.Strengthened brand linkage by designing and consistently using character, “Gingerbread Joel” across all communication channels, including TV and digital videos, which amassed over 1.3billion media impressions and 10+ million video views.

Vevey, Ch

Managed the short-term product and communications strategy for the leading brand in the mainstream pizza segment, while establishing and strengthening the brand’s position within Nestlé’s pizza division.Successfully generated significant media exposure through the successful launch of two highly innovative limited-edition varieties.

Vevey, Ch

Supported the successful re-launch of the Hot Pockets brand, an $850 business; leading the strategy and execution of transformative marketing campaigns that drive brand equity evolution, share growth, and revenue expansion annually.Created a highly impactful campaign, “Pocket Like It’s Hot”, featuring Snoop Dogg, resulting in significant increase in purchase intent and heightened brand relevance following five years of decline.

Vevey, Ch

Led the development of NUSA’s “Wellbeing Platform” across the entire portfolio of Nestle Prepared Foods Brand, pioneering claims for organic and “all natural” and utilizing unique manufacturing capabilities to create a more desirable product offering.Collaborated with research teams and nutrition experts to drive the creation of healthier product offerings across multiple brands, spearheading the development of ”Honestly Good”, an innovative all-natural frozen entrée line.

Vevey, Ch

Managed shopper marketing budgets, ensuring efficient allocation of resources and delivering impactful campaigns within budget constraints.Developed comprehensive strategic marketing plans for prominent retail accounts including Wal-Mart, Kroger, and Target.

Vevey, Ch

Vevey, Ch

New York, Ny, Us

Mba, Marketing

Bachelor'S Degree, Business, Marketing

Ba, Business/Commerce, General

Education record