Leads the end to end development and automation of research and data collection processes for the company's Knowledge product arm. Responsible for the development of the organization’s information architecture. Collaborates with software engineers & product design to maintain product roadmap & define feature requirements. Conducts research methodology testing, and iterates on data collection solutions to enhance efficiency & user outcomes. Manages contractor relationships to enable content workflows. ● Restructured the entire data collection process including new survey designs which boosted response quality by 10%● Created, distributed and refined content production templates, leading to a 50% increase in writer productivity● Developed over 750 account profiles using proprietary data, providing actionable insights for client sales teams

Responsible for creating & maintaining project plans to ensure completion on time and on budget for multiple product offerings. Oversaw timelines, external communications, contractor workflow, and production templates. Conducted interviews, developed platform content, and collaborated with marketing & design teams on layouts. Designed, issued, and analyzed research surveys for clients' sales and marketing teams. Managed contractor productivity and payment processes. ● Generated over $140k in revenue by developing new account brief and industry report products● Conducted over 75 hours of advisor interviews generating foundational data for the platform on the Fortune 500● Constructed 5 project plans for new initiatives and a company wide plan to scale operations

Responsible for the construction and backend data sourcing of internal process dashboards used by the operations team using advanced excel and SQL. Conducted analysis on internal KPIs. Provided recommendations on process improvement and operational efficiency. Delivered weekly department performance updates. Collaborated with operation personnel on department goal tracking strategies. ● Decreased advisor acquisition costs by 30% using custom funnel report to identify gaps in process efficiency ● Developed 5 unique reporting dashboards using strong technical skills to structure backend datasets & visualizations

Responsible for providing logistical, organizational, and operational support in all areas of team operations. Tracked player statistics during practice sessions. Developed and edited team newsletters. Organized team itineraries. Implemented marketing tactics to promote team organized camps and clinics. Conducted research on food & lodging for away trips. Performed game day operations.

Responsible for developing multi-channel media plans, analyzing results, and client management for a $30M account. Conducted analysis on performance data. Managed development of dashboards for results reports and target analysis. Managed cross-functional relationships and communicated project timelines. Oversaw creation of flowcharts and buy authorizations. Supervised the billing and budget maintenance process. Managed 5 junior level employees, including onboarding, training, and career development. ● Contributed to a 30% increase in client sales volume by analyzing performance data and implementing optimizations ● Achieved a 75% improvement in plan reporting by automating flowcharts & designing 40+ local market schematics ● Improved billing efficiency by 50% by re-organizing process structure and automating supporting spreadsheets

Responsible for supporting the development of multi-channel media plans, results analysis, and account management. Manipulated performance data and collaborated on primary KPIs for plan optimization. Developed and maintained dashboards for results reporting, competitive assessment and target analysis. Facilitated the billing & ad traffic process. Organized direction for internal activation teams. Trained 5 new hires.● Contributed to a 40% increase in client lead volume by analyzing results trends and implementing plan optimizations ● Expanded clients media presence to 13 additional US markets by directing larger team of individual market leads ● Achieved 75% improvement in ad trafficking efficiency by automating instruction updates and restructuring format

Responsible for maintaining weekly reporting deliverables and supporting team account management. Facilitated ad trafficking and billing processes. Developed backend data structure & formulas within reporting dashboards. Assisted in the development of media plans and POVs. Conducted market, trend, and competitive research. Worked with multiple activations teams in determining strategy.

Responsible for conducting analysis into vendor and internal station activity to ensure compliance with legal and FedEx standards. Reviewed vendor AP invoicing and payment validation. Performed two in-person audits of FedEx station compliance. Managed analyst assignment database. Developed action plans for under performing stations. Audited vendor contracts to identify faulty agreements.

• Collaborated with copywriter and graphic designer on direct mailers and slogan/logo creation for clients• Created effective database used for the input and filtering of business contacts and prospective business partners • Researched innovative ways to use new mobile technologies in a marketing setting• Contacted up to twenty companies a week for new business prospecting• Analyzed survey results to determine industry needs