Egg Beaters & MargarineMarie Callendar’s DessertsP.F. Chang’s & Bertolli

-Managing Marie Callender's Frozen Dinners, the brand's largest line of business with $425MM in retail sales.-Restaged an underperforming entrée business with new packaging structure, food formulations, and merchandising strategies to drive a 20% velocity improvement.-Launched 3 new product line extensions targeting male consumers, generating $20MM in first year.

Marketing MajorConsumer Marketing Academy, faculty-selected memberMarketing Department, Graduate AssistantGLOBASE Guatemala

-Built the financial and strategic case for forming partnerships with key bike vendors to allow for discounted shipping to customers while increasing margin for Dick’s and revenue for vendors. -Presented final recommendations to the CEO for improving the bike customer’s omnichannel experience in customer shipping, online content, and in store experiences. Gained CEO’s approval to initiate testing necessary to aid in next season’s vendor negotiations. Supported recommendations through competitor analysis, customer behaviors, and P&L financials.

-Email and Catalog Marketing Analyst. -Developed and managed the execution of the email marketing contact strategy. -Led cross functional teams to create new email marketing contact streams. -Managed vendor relationships, demand forecasting, and expense budgeting of the email marketing channel. -Developed marketing plans for kid’s catalogs.

-Developed a broad business understanding through four 6 month rotations in the Catalog Circulation Planning, Retail Store Strategy, Business Analytics, and Finance departments. -Worked with a cross functional team to decrease retail store supply chain lead time by 2 weeks and implement a new WMS system. -Programmed a new catalog performance and planning tool which improved strategic planning by increasing performance visibility while also decreasing labor hours and user errors. -Improved insight and strategic planning for product placement within each catalog by developing new analytical tools. -Improved my analytical skills by teaching myself VBA and SQL coding languages.

Managed account payables/receivables. Prepared monthly bank reconciliations. Maintained asset records. Organized HR issues. Assisted with the startup of a small business in the complex defense industry.

Researched real estate markets in Mexico and Australia. Wrote extensive reports on each market and gave recommendations for future investment opportunities. Performed financial analysis for an open air shopping center. Gained a knowledge about the real estate investment industry. Improved writing and communication skills. Utilized and improved Spanish skills.