Kevin Farley Email & Phone Number

Indianapolis, Indiana, Us

Elevance Health is a health insurance provider for over 48M members with $148M+ revenue with a strong focus on Member Experience and Lifetime relationships. In my role as Digital Technology Strategist, I work across the Business and Technology groups to align business goals and investments for Customer Experience programs to digital technology capabilities and enterprise program roadmaps leveraging the latest cloud solutions, customer data and Martech platforms from Adobe, Salesforce and others. I contribute to the strategy and design for enterprise programs driving improved operational efficiency and scale digital channels to measurably impact revenue and margin while reducing acquisition and member services costs.

Newark, New Jersey, Us

Pioneered development and implementation of Unified Marketing Measurement (UMM) solution to convert vast arrays of Advertising and Marketing data into sophisticated, actionable insights for campaign performance, campaign attribution, and audience segmentation for our clients.Defined an innovative data-driven UMM framework and components including KPIs, dashboards, and implementation plan across multiple personas across a marketing team for Brands and Agencies to improve marketing efficiency and ROAS.Strengthened strategic partnerships with major cloud service providers, including Microsoft Azure, Amazon Web Services, and Google Cloud Platform; CDP vendors; and Fivetran to build upon clients’ existing infrastructure and allow clients to maintain ownership of their data. NeenOpal is a rapidly growing service organization in the data engineering and data science space. NeenOpal’s innovative capabilities and business solutions are revolutionizing industries including Marketing, CPG, Retail, Manufacturing, and Financial Services.

Paris, France, Fr

Capgemini is a global consulting and technology services company with $20B in revenue and 300K employees.As Global Head of Marketing Analytics, I work with top brands to define solution roadmaps for customer experience programs, accelerating marketing insights and defining advanced audience activation strategies. I develop Customer Insights frameworks and solutions for large brands that drive customer lifetime value and retention impact on top-line revenue. I lead a highly trained team of consultants and technology delivery leaders across a solution portfolio of alliance partners including Adobe, Google, Salesforce, Tealium, ActionIQ, Lytics, Segment, Metarouter etc. for both Analytics as well as Customer Data Platform (CDP) solutions. ► Successfully leading large customer engagements across cookie-less roadmap advisory, customer value strategy, marketing data collection, advanced analytics reporting and customer journey analytics.► Led the design and delivery of a Unified Marketing Measurement solution for both Acquisition and Member marketing operations that leverages client cloud platforms on Azure, AWS or Google Cloud with a team of data science and marketing specialists. This solution addresses both top-down and bottom-up measurement use cases across Brand and Performance Marketing customized to each Marketing Audience from CMO to Campaign Manager across all paid and owned channels.► Developed innovative, accelerated migration framework for Google Analytics 4 currently in use by a global insurance brand migrating 39 sites.► Recognized by Adobe for two innovative solutions for Adobe Experience Platform and Customer Journey orchestration including Google Analytics 4 integration.

San Jose, Ca, Us

As a Partner executive lead, provide partner strategy feedback, customer insights, and strategic product guidance to Adobe product marketing & engineering teams to support Adobe Customer Success programs and the Adobe Experience Cloud long term roadmap.

San Jose, Ca, Us

Provide strategic product guidance to Adobe product marketing & engineering teams to support the Adobe Experience Cloud long term roadmap.

Southborough, Ma, Us

Virtusa is an information technology services company with $1B+ in annual revenues and 20K employees. As global executive for Customer Experience programs, I directed a geographically distributed team of digital experience professionals, transforming audience journeys, engagement, and conversion across web, mobile, and email channels for leading brands. Managed 1K+ technology professionals across U.S., Europe, and Asia.Key Achievements:• Executive leadership for Sales and Delivery of Customer Experience programs across web, mobile app, e-mail and CRM solutions globally for enterprise clients.• Consistently exceeded revenue goals, delivering an average of 35% annual growth and securing new client relationships with New York Life Insurance, JPMorgan Chase, and Cisco Systems.• Recognized as a Visionary in Gartner’s Magic Quadrant for Customer Relationship Management & Customer Experience.• Selected as one of 25 individuals worldwide to serve on Adobe’s Partner Advisory Board in 2018, contributing to the development of new Adobe products, services, and customer success programs.

Boston, Massachusetts, Us

Digitas is a digital advertising agency with $700M in annual revenues and 6.8K employees. As Vice President of Digital Technology Strategy, I drove the technology strategy and delivery component of major client relationships, driving Brand and Performance marketing programs for major brands powered by Adobe and Google solutions integrated with client customer data platforms and AdTech platforms.Key Achievements:• Successfully relaunched Aetna.com, PitneyBowes.com, and Nielsen.com; collaborated with AstraZeneca's digital marketing team to create B2C campaigns for the North American audience.• Played a vital role in winning Cannes Lions Pharma Grand Prix for Integrated Digital Campaign in 2015 for “Take it from a Fish” campaign for AstraZeneca.• Received 3 CLIO Healthcare awards in 2015 for AstraZeneca’s “Take it from a Fish” campaign

Toronto, On, Ca

Thomson Reuters is a multinational mass media and information firm with $5B+ in annual revenues and 11K employees.As Principal Technologist / Product Technology Lead, I drove product engineering, innovation, and customization for a $2B business focused on the global asset management industry. In this position, I was in a leadership pod for 750K product engineers across 8 global locations. My key contributions to the organization were:► Partnered with Thomson Reuters Eikon Product team to design and develop Strategic Customer Market Alerts, Advanced Financial Charts for Portfolio Managers, boosting annual revenues $50M while improving client retention.► Lead Technology strategist for global team of enterprise architects and product owners defining an innovative and high-performance data center integration strategy and solution which was a key pillar for the Thomson Reuter global product roadmap.► Played key role in integrating product portfolios following $17B acquisition of Reuters in 2007.

Round Rock, Texas, Us

East Region Microsoft Consulting Practice Lead for Enterprise Integration Architecture. as well as Enterprise Architect for large information systems. Expertise with SharePoint 2003/2007, SQL Server 2005, BizTalk 2004/2006, .Net 3.0 WCF and WPF. Finalist 2007 Microsoft Solution of the Year for Business Process Integration category for Healthcare BizTalk 2006 solution.