As an award-winning fintech company, Tapcheck empowers employers and workers with the employee benefits of earned wage access a.k.a “on-demand pay” and financial education. The result? Reduced employee financial stress, increased employee productivity, lower HR expenses, and higher profits.

Now known as eleven24, we are a full-service publishing company specializing in creation, branding, and marketing of print and digital materials, including books, ebooks, audiobooks, websites, newsletters, and digital content. The information marketing division of our company was originally founded for author Kevin Haslam's digital, print, and audio content publishing in the health and physical fitness industry, but has now expanded as a scalable option for businesses, publishers, blogs, and authors in any niche.

I was responsible for building, optimizing, and maintaining a best-in-class editorial process to describe each item to be auctioned in a way that is accurate, informative, and approachable. I led a team of full-time writers and editors, and managed a contract writing staff, covering a wide variety of verticals in the collectibles industry, including but not limited to sports cards, trading card games, memorabilia, comics, video games, and toys.Upon onboarding, my areas of focus were: people, process, and product. I was responsible for building, growing, and developing a team of experts in each vertical and identifying staffing needs based on forecasted auction volumes. Next, it was crucial to build a platform that would automate the process of task assignments, as well as integrating a multi-layer QA, that also produced and monitored analytics for further improvements. I used Jira to build that platform. Finally, it was important to create, develop, and maintain editorial standards to uphold Goldin's editorial content to the highest standards. In doing so, style guides and process documentation were developed and disseminated not only within the editorial department, but companywide to keep everyone on the same page. I also developed a communications platform with our clients so that editorial could be optimized to their needs within our established standards.

At Innovid, I led a team of up to 5 account managers, overseeing up to $13.5MM annual revenue with high complexity and extensive product adoption, providing thought leadership and execution strategies to retain top customers and increase the bottom line.My first project was to develop premium and lite versions of an enhanced service offering to the company’s top customers, which included a required amount of client visits, bi-weekly reporting analyses and walkthroughs, quarterly wrap-up reports, post-campaign-launch and creative swap monitoring and QA, advanced partner integrations, and internal strategic planning and documentation to improve process and efficiency.I also helped to revamp internal and external training resources and process documentation in conjunction with multiple departments as the company grew and adapted to the changing times.During my two years, I was an avid driver of OKR's and product adoption. I was responsible for facilitating trainings and launches for Innovid’s new audio ad serving offering across more than 15 accounts and served as the product SME on audio, Google Campaign Manager, and COPPA Compliance. I held frequent feedback meetings with our customers' executives to improve customer success and satisfaction, as well as to collaborate on ways to make operations more efficient.

With the Locable Publisher Network, I was tasked to manage up to 12 local publication websites simultaneously. My chief responsibilities were web editor, social media manager, and community manager. Primary tasks in this role varied from posting 1-3 features per day, per publication (but normally 1-3 per week as processes were optimized), adding calendar events, activating viral content, optimizing small-to-medium-sized business' presence in the community via publication websites, crafting local guides, and doing general outreach within each community.I also generated digital content newsletters, ranging weekly to biweekly, using MailChimp and CreateSend, assisted in publishing print content online, crafted web-exclusive content to increase audience engagement, and contributed to the company, Locable's, overall growth by developing editorial workflows, processes, and best practices. There were business development and consulting components to the job. Later, I assisted with content creation for the company's new content concierge service, which was similar to the publisher concierge job function, but focused on business, nonprofit, and chamber of commerce websites.It truly is a company that helps small- and medium-sized businesses and publishers succeed in the ever-changing digital atmosphere.

Servicing our client, Carat, I ran a team of onshore staffers charged with analyzing campaign performance and pacing of Microsoft’s display, affiliate, social, and search ads. Team tasks included weekly/monthly reporting QA and writing topline executive summaries, end of campaign reports, platform report pulls and analyses, and quarterly business reviews. I also worked with Carat’s analytics team to manage ad hoc projects for two specific lines of business at Microsoft. Projects included (but were not limited to) process analysis, efficiency planning and documentation, buildout of the team shared drive structure, tracking and documentation of reporting issues and resolutions, reviewing seasonality affects on reporting through monitoring and learning, buildout of Power BI reporting dashboards, and running daily/weekly internal and external status calls.

As a manager of our customer success team in New York City, I was chiefly responsible for ensuring our team delivered on our clients' goals/KPIs, optimized on analytics and trends, and developed new solutions in an ad-tech industry that continued to evolve every day. I developed an understanding and knowledge of Sizmek's product suite, which included, but was not limited to: DMP, DSP, ad serving, conversion/dynamic retargeting, DCO, programmatic, and HTML5 video (including Connected TV). We also specialized in advanced analytics, utilizing Excel and Sizmek's cloud-based reporting to deliver on metrics such as Verification & Viewability, attribution, and path to conversion.Above all of that, I was deeply focused on the career development and growth of my team of nine, which included a mix of junior and senior talent. As an active mentor to my direct reports, I strived to lead by example, as well as serve as a coach to those looking to get to the top of this ever-expanding world of digital advertising.

As a Client Services Manager at Sizmek, I was aligned to the Nissan account, one of the company's highest-grossing clients at the time. Upon beginning my journey at Sizmek, I was tasked with learning the MDX 2.0 platform and entrusted with the duties of becoming an expert at platform migration. My colleagues were working diligently to maintain the account in a platform to be deprecated as a result of an acquisition, while keeping the client satisfied. For the first three months of my employment, I helped our Account Lead manage the platform migration. We worked through many challenges and triumphed through it all. He left for another opportunity a few months later, and while the position was not back-filled, we did get additional support through a new junior hire. I was asked by my supervisor to mentor the new hire as she learned the ins and outs of the role and the account. It was my pleasure to see her blossom and succeed with the Nissan team, moving on to lead account management on another high-touch automotive client.Additionally, through countless strategic planning sessions, I helped the Nissan team execute several dynamic sales events, handle new creative initiatives, and organize ad units and their serving methodologies in the platform. I also spearheaded the account's upgrade efforts to the company's newest, cutting-edge platform. I had a very active role in client communication. I am proud to say I established fantastic relationships across the board, including the media, creative, analytics, technology, and leadership teams. I also developed great working relationships with our internal teams, including R&D, Support, Custom Development, Belgrade, Service Engine, Product, Creative, Analytics, and Professional Services. I was identified as a Subject Matter Expert for knowledge sharing in the MDX 2.0 platform and an up-and-coming expert in the new platform, MDX NXT, pending its release.

During my time serving Bank of America's internal advertising agency, Enterprise Creative Services, I was involved in dynamic project management, working with clients from beginning to end on requested projects. These asks included, but were not limited to: physical promotional material (advertisements, flyers, brochures), human resources documents, email campaigns, stationary, website components, tip sheets, classified materials, human resources and corporate communications initiatives, and brand/template management across various programs, including Microsoft Office Suite and Adobe Creative Suite.I managed various tasks for a team to ensure each project was done on time and to the clients’ satisfaction while maintaining the company brand. The team included an art director, graphic designer, proofreader, copywriter, and asset manager. I worked closely with a traffic coordinator and my supervisor to stay on track with these multi-faceted projects.At a given time, I worked on up to 150 different projects simultaneously with deadlines ranging from one day to one month.

Managed and developed a team of journalists with the purpose of publishing magazines without an assigned permanent editor or to fill in for an editor away on leave or vacation.

Published monthly magazines in small communities across the United States—both in English and Spanish.

Wrote and managed content for a community website reporting news in Limerick, Royersford, and Spring City, Pa.

Stringer for various publications, including Ultimate Athlete Magazine, Bucks Local Sports, Cinnaminson Patch, and The Medford Central Record.