- Lead digital marketing team and strategy.- Lead email marketing and marketing automation strategy and implementation via Salesforce Marketing Cloud.- Own website strategy, including development/engineering roadmap, priority, and backlog.- Lead SEO strategy and implementation.- Lead content strategy and digital marketing channel strategy and implementation.- Lead analytics strategy and implementation.- Develop and lead enterprise domain consolidation and CMS consolidation strategy to improve scalability and organic visibility.- Partner with product teams, regional marketing teams, and creative/content teams on content development.- Audit movement.com and other web properties for technical, architecture, content, etc. errors and opportunities to build short and long-term planning.- Present key initiatives, opportunities, business cases, and business reviews to executive stakeholders.- Lead and communicate competitive and content gap analyses.- Monitor and audited page crawl, indexing, duplicate/cannibal content, sitemap, robots.txt, mobile usability, URL, schema, and other technical errors.- Oversee 301 redirects, internal linking optimization, content audits, link building strategy creation, and more.- Leverage title tags, meta descriptions, headings, on-page content, internal linking, site architecture, URLs, new content, image alt text, and more.

- Develop and manage global SEO strategy and implementation.- Develop and oversee web content strategy.- Drove 43% traffic increase YOY.- Created and led technical SEO Project for e-commerce capabilities that drove 684% traffic increase and 896% revenue increase YOY.- Work with various groups to implement SEO optimizations and create content (copywriters, IT, development team, ecommerce team, product groups, regional marketing teams).- Present key initiatives and opportunities to executive stakeholders.- Monitor and audit page crawl, indexing, duplicate/cannibal content, sitemap, robots.txt, mobile usability, URL, schema, and other technical errors.- Oversee 301 redirects, internal linking optimization, content audits, link building strategy creation, and more.- Leverage title tags, meta descriptions, headings, on-page content, internal linking, site architecture, URLs, new content, image alt text, and more.- Analyze and report on performance using a combination of tools: Adobe Analytics, Google Search Console, rank tracking software, Deepcrawl, Conductor, and more.

- Managed up to 40+ accounts (both B2B and B2C) leading holistic web channel strategy: created overall strategy, created monthly plans, drove implementation of technical and analytical SEO work; assigned and managed content work to copywriters and design.- Oversaw website strategy work for Blue Corona company website: create content creation schedule, routinely audit site for on-page and off-page improvements, instruct copywriter on monthly work, perform full range of SEO analysis and reporting outlined above.- 2018: 240% increase in organic sessions YOY- 2018: 76% increase in leads via organic sessions YOY- 2018: 126% increase in sales via organic sessions YOY- 2019: 119% increase in organic sessions YTD- 2019: 109% increase in leads via organic sessions YTD- 2019: 75% increase in sales via organic sessions YTD- Audited and optimized site architecture, website content and content strategy, conversion rate, page path flow, search engine visibility, channel performance, and more.- Audited and monitored page crawl, indexing, server, page speed, duplicate/cannibal content, sitemap, robots.txt, mobile usability, URL, schema, and other technical errors.- Instructed copywriters on the best ways to leverage title tags, meta descriptions, headings, on-page content, internal linking, site architecture, URLs, new content, image alt text, and more.- Analyzed and reported on performance using a combination of tools: Google Analytics, Google Search Console, rank tracking software, proprietary software, and more.- Analyzed state of inbound lead prospect websites to provide sales staff with an accurate understanding of the necessary scope of work and opportunity for improvement.- Contributed to $1M+ of sales.- Create and perform 20+ custom presentations and audits per month.- Communicated regularly and met directly with high-level clients and prospects.- Developed and communicated SEO best practices with internal team members and department heads.

- Developed overall marketing strategy for D2C, B2B, and retail.- Managed website & SEO strategy.- Managed marketing and social media advertising budget.- Increased direct-to-consumer custom sales by 52% year over year.- Increased web sales by 58% year over year. - Managed design team in completion of marketing projects, email campaigns, print materials, product packaging, website design, and product design.- Developed strategic partnerships and sponsorship campaigns with athletes, teams, organizations, and leagues, including NFL, MLB and National Professional Fastpitch Softball League. - Curated, managed, and created content for social media channels.- Instagram: 1,470% increase in followers. 3,857% increase in post engagement. - Facebook: 562% increase in organic reach. 297% increase in post engagement.- Twitter: 310% increase in impressions. 433% increase in clicks to website. 3,120% increase in retweets.- Pinterest: 4,210% increase in daily impressions. 2,629% increase in daily viewers.

- Launched re-branding and marketing of department: created and managed department’s social media outreach and metrics; designed and implemented comprehensive marketing campaign which included social media marketing, promotional swag, flyers, promotional booths, and email campaigns.- Increased Intramural registration by over 104% year over year. - Managed day-to-day operations of the Amherst College Intramural Program, including hiring, training, and supervising staff of 30+ students; organizing and communicating daily schedule adjustments; managing budget; operating external website used for scores and standings.- Coordinated all logistics and managed budget for various campus-wide, one-day events, tournaments, and leagues that engaged 95% of the student body.

- Managed and coordinated all internal and external organization communication.- Managed team social media accounts.- Communicated with New England Rugby Football Union League to coordinate game and referee scheduling.- Scheduled, planned, and ran practices for Fall and Spring seasons; taught new players rules and strategy of the sport.

- Drove marketing strategy and implementation across all channels: SEO, email, web, social, print.- Managed cloud-based CRM software with integrated donor management marketing tools.