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• Established the franchise program that includes the development of FDD, Operational Manual and Marketing Program• Developed a new concept called Eaters & Chef (www.eaterschefs.com) which has been selected for Tech Wildcatter Accelerator program in 2018 (www.techwildcatters.com)• Created 25+ virtual restaurants

MDSE 4660 – Advanced Merchandising ApplicationsClass Description: Students gain experience using the case study method in a variety of apparel and home furnishings industry environments; Emphasis is on analysis, problem solving, and critical thinking in business situations. MDSE 3850 – Promotion of Apparel and Home FurnishingClass Description: Study of the promotion of apparel and home furnishing throughout production and distribution systems; Emphasis is on various promotional tools such as print and broadcast advertising, interactive media, sales promotion, public relations, and special events in a merchandising environment.

• Developed new business concepts, including the brand identity, marketing and sales, and growth strategy• Brands include: LULULALA (women’s intimate apparels) and ChicPop (chicken popcorn restaurant)

Led the company to develop brands under the operational expertise and store development: 1. OrangeCup – Direct Operation Model • Awarded 2009 ICSC Hot Retailer Awards• Launched 5 stores in 2008 as company owned stores and 5 additional stores in 2009 as hybrid model stores, 1 store via franchising• Expanded internationally to Mexico via licensing models (3 stores)2. Piccomolo – Franchise model• One of the top gelato brands based on number of units opened and operated• Opened 26 stores in 5 States via franchising• Expanded internationally to Costa Rica via licensing (2 stores)3. Yolato – License Model• Operated in NJ and NY

Demonstrated management qualities through hiring, leading and training the entire DFW metroplex branch managers to effectively run their own business

Awarded Nominee of National Manager of the Year; generated the most revenue in Texas; and responsible for cold calling, sales, hiring, operation, customer service and marketing