Specialist consultancy. Education and training for clients and colleagues. Marketing and content for PR.Business development and pitching.Agency, proposition & product strategy across Croud's services, including a focus on privacy and data protection. Industry and adtech vendor research. Product testing and prototyping.

Analytics, Audiences, EffectivenessData Science & Engineering, Prediction, Customer Insight, triggered personalised multi-channel commsData VisualisationAd Tech (sales, management, training)Ad Ops

I'm a leader of the Strategy & Planning team at Croud. The team:- Helps to analyse new business briefs and plan Croud's multi-channel response- Plays a key role in developing and delivering Croud's multi-channel pitches- Offers support in cross-channel planning and insight to other teams in the agency- Delivers Croud's data & innovation services- Contributes to innovation in insight, measurement, ad tech and technology at CroudI focus in particular on Croud's data engineering and data science offering. This includes the agency's proposition to clients, and also its research & development of new agency capabilities.I continue to support the leadership of Croud's growing analytics team. Our advanced data projects are often inherently connected with digital analytics.

I joined Croud to build a new service offering from the analytics expertise at the agency.I listen to clients' needs and objectives, and have led in designing the projects and support contracts that respond best to each client. I've pitched these brilliant ideas too!Croud's team of in-house consultants and analysts do:- Measurement strategy: the crucial planning phase of analytics- Implementation: data collection, integration and processing- Report design and distribution- Analysis and recommendation: particularly conversion attribution, but also applying analytics to any marketing or business question- Conversion rate optimisation: design, management and analysis of A/B and MVT on-site split testing experiments- Support & bespoke trainingThe analytics team at Croud also supports and helps bring together the fantastic paid search, display, paid social, content and SEO services delivered by the other teams at Croud.

With Magic Myne we were aiming to build a personal data management platform.Starting with iOS, the app prevents its users' personal data from reaching advertising technology companies. Instead, your data is delivered to your own database, where you can edit it, add to it, and choose who to share it with (and on what terms).Shortly before launch, the app faced App Store approval challenges. I couldn't take enough time away from the opportunities at Croud to regroup and continue.My work on Magic Myne involved- Having a vision- Business planning- Pitching- Fundraising- Networking- Recruitment- Technical solution design- Managing a small group of developers- Managing my investors and advisers- Marketing- Commissioning design and film production work- Acting like Patrick Bateman meets Gorden Gekko on camera- Having the absolute time of my life

I worked in a central team of ten analysts that helps the BBC to measure, test and improve its digital media, and to learn more about its audiences.I helped to manage and lead the team, and to deliver a variety of projects from insight pieces to implementation design, and training.I was a key author and sub-project manager of a £9m digital analytics public procurement; and I’ve been an assessor in two other major public procurements. I’m experienced with qualifying prospective suppliers, drafting Invitation to Tender documents, and assessing tenders.I was a key manager of the contract to supply the BBC’s core digital analytics platform. I’m experienced with managing the delivery of technology contracts according to specification, and with the enforcement of contracted service levels.I helped to lead a big organisation through change, and to plan and deliver the internal communications that change demands. I have helped lead the BBC (thousands of users and stakeholders) through the implementation of new analytics reporting structures and processes.

Corke Wallis is a brand communications and innovation agency with a modern breed of creative team – brand designer and data analyst.I helped my clients use research, testing and optimisation techniques to develop their proposition, drive innovation and implement their brand in new technologies.

I worked with data across channels, specialising in web analytics and dynamic content testing consultancy.I was helping my clients use data to make valuable decisions about their brand activity, incoming traffic and their website itself, realising business objectives and, specifically, big increases in conversion volume and revenue.I was offering training, technical implementation audit and guidance, performance analysis and optimisation consultancy.

This was back when you faxed the IOs and optimised by phoning media owners and basically complaining.

At Millward Brown I was using quantitative market research to consult on optimising primarily TV ads. This was through both ad pre-testing and brand equity tracking.