• Conceptualize designs and produce color and graphic decal art files for the 2020/21Diamondback Bicycle line• Lead the conceptual design development process and produced 2020/21 DiamondbackBicycle catalog• Photo management & correction, catalog production for the Raleigh, Redline, iZip, andHaibike Bicycle lines

• Lead conceptual design development for the look of the Diamondback Bicycles brand• Co-manage color meetings and conceptualize colorways to steer direction of brand• Design in-depth paint and decal art files for overseas factories, oversee proofing of finalcolor, sizing, and placement for paint & graphics for all bikes• Initiate design presentations to maintain stakeholder support & obtain creative feedback• UX/UI design and art direction for brand website and email marketing campaigns• Conceptualize and create digital marketing for social media and website• Increased conversion rate by 25% for Amazon Store Site by re-designing look and layout,storefront was used as “best in class” for all Amazon Outdoors during Annual VendorSummit & contributed to Diamondback winning Amazon 2018 Outdoor Vendor of the Year• Conceptualize and create all catalogs, brochures, print and digital marketing materials• Tradeshow and environmental design for national tradeshows and industry events• Art directed and personally coordinated overseas product photoshoots in China andVietnam; conceptualized and directed lifestyle photoshoots regionally• Color correction and photo management for all brand lifestyle and product images

• Help create color and graphic art packages for Diamondback, Raleigh, Redline, and GhostBicycles brands• Prep art files for overseas vendors, help proof final graphics placement and paint colors• Co-direct product and lifestyle photoshoots• Help conceptualize and create digital marketing assets for social media and email• Conceptualize and create package design for in-house brands Diamondback and Avenirbicycle parts and accessories• Coordinate, design, and create annual parts and accessories catalog