Kevin Kern Email and Phone Number

• Measure and report performance of all digital marketing, and assess against goals• Develop and execute overall digital strategy to drive demand on Website, Amazon, and eBay Channels• Manage digital marketing agencies to optimize key drivers influencing traffic, sales growth, and positive ROI (Paid Media, Amazon, PR)• Identify trends and insights, and optimize spend and performance based on the insights• Manage marketing calendar and coordination of all email and social assets

• Drove social content strategy across all channels; boosting following by over 5x in one year• Wrote copy for social media marketing campaigns and led social editorial calendar• Drove strategy behind Facebook video which led to 'Making of' video reaching over 170k views• Led execution of Swap Your Scratches campaign which saw over 63M impressions in a three month time period• Managed new product recommendation pipeline with CEO and CFO, introducing new top colors and expanding frame selection to over 100 frames• Worked with Creative/Brand team to drive email marketing calendar• Provided customer support on social media channels

• Monitored eBay, Amazon, and website emails sent to the business• Resolved all negative feedback for both eBay and Amazon• Settled all customers issues over both email and phone• Optimized returns procedure for any product that was shipped back to the warehouse• Fulfilled orders when needed

• Developed and drove content strategy on all social channels• Led marketing efforts of 2013 and 2014 Limited Edition sunglasses release and communication strategy• Launched first college Ambassador program for three universities • Provided customer support on social media channels

• Monitored eBay, Amazon, and website emails sent to the business

• Compiled player profiles including stats, combine results, social profiles and academics• Developed and implemented a new social media strategy to reach recruits via Facebook, Instagram, and Twitter • Assisted with hosting potential student athletes• Created visual marketing presentations for coaches to use during in-home recruiting visits• Coordinated game day operations and preparations for recruiting visits• Assisted video team in cutting high-school recruit film• Tracked and compiled all high school scores on commits, offers, and recruits for coaches• Worked with Microsoft Word, Excel, and PowerPoint on a weekly basis• Assisted initial stages of development and new launch of OregonGridiron.com