Kevin Kocchi Email & Phone Number

Milwaukee, Wisconsin, United States

• Implement, manage and execute marketing plan and budget
• Manage and design Google Ad, LinkedIn Ad, and Twitter Ad campaigns, includingtracking, targeting and reporting; increasing new user acquisition by 89%
• Pardot Marketing Automation lead for Telkonet, overseeing the planning and execution of nurture campaigns and social media calendar for tracking and reporting to sales and leadership.
• Plan and execute lead capturing campaigns via website and email with integration to Pardotand Salesforce with a 3x increase of MQL’s for 2019
• Create compelling content and maintain SEO best practices across Telkonet.com resulting in a consistent improvement in Alexa Ranking
• Develop and maintain brand standards for trade shows

Waukesha, WI

• Managed, designed email nurture campaigns across multiple markets
• Managed lead capturing via website and email with integration to Pardot and Salesforce
• Implemented SEO best practices across Telkonet.com
• Managed social media presence by developing quarterly content calendar
• Developed design standards for trade shows
• Redesigned all marketing materials

Greater Milwaukee Area

Served Core Creative

Greater Milwaukee Area

• Managed brands across several global industries with $1.1B annual revenue
• Created and maintained over 900 pieces of marketing materials for all PMC brands and products
• Lead design for new digital initiatives to support IIoT product announcement
• Worked directly with campaign managers to create gated content including; sell sheets, tip sheets, and white papers to generate new qualified leads
• Art Directed, Shoot and Edited Associate and product photo shoots

• Responsible for implementation of art director style guides to create various packaging designs.
• Ensured consistency and brand integrity across multiple different brands and packaging types.
• Worked with vendors to update seasonal packaging design files on a strict deadline.
• Supported product developers through quality production techniques that maintain brand identify.
• Worked closely with project management to meet multiple overlapping deadlines.

Menomonee Falls, Wisconsin

• Created, resized and archived artwork for Kohl’s print projects and provided artwork & templates to other design teams.
• Worked closely with project management and print production teams to maintain project schedules and meet multiple overlapping deadlines.
• Provided new staff training in support role for Management.
• Created and implemented new processes through technology and work-flow solutions to gain efficiencies within the team; reducing hours and increasing ability to take on overflow design.
• Proofed & edited files to ensure print-readiness and maintain Kohl’s brand standards.
• Acted as technical resource for design software, pre-press and printing procedures.

Port Washington, Wisconsin

• Printer and Publisher, including the Ozaukee Press
• Utilized Adobe Indesign to design advertisements and page layout for print in the weekly newspapers, the Ozaukee Press & the Ozaukee County Advertiser, as well as several special section magazines.
• Worked with Adobe Photoshop to prepare photos for print, including converting to CMYK, adjusting image for proper ink spread, and sharpening image quality.
• Used Adobe Acrobat and other pre-press programs to setup jobs for four color print for in-house and commercial work.
• Performed weekly updates to Ozaukee press website via WYSIWYG program.*Position hours were reduced to part-time in August, and moved to pursue full-time work with benefits.

Grafton, Wisconsin

• Importer, Distributor and Manufacturer of gift items, with world wide distribution
• Create advertisements for print in trade publications to increase awareness among current and new clients.
• Create email advertisement campaigns to increase business among current clients.
• Design and layout of product images and copy for sales catalogs to be used in mailings to liquidate over $1,000,000 in inventory.
• Independently work on content creation and selection of imagery for sales catalog.
• Manage company website with changes in prices and products.

Greater Milwaukee Area

• Publishing company based in Milwaukee with an emphasis on multi-cultural aspects of the Midwest
• Managed staff of 10-15 freelance writers, editors and designers, including running monthly staff meetings and story assignments.
• Managed the daily operations at the office, along with working with the publisher to develop marketing plans for numerous other publications.
• Managed website content on a daily basis.
• Researched potential stories for future issues and editing stories from large and diverse freelance staff.*Short-term Contract while publisher re-organized staff.

Greater Milwaukee Area

• Conducted interviews and writing stories revolving around the positive and progressive aspects of a small community.
• Demonstrated the ability to engage individuals in order to obtain the necessary information to write a story.
• Photographed aspects of my stories and interviews to enhance the overall story.
• Performed layout for the Hartford Times Press, allowing me to experience various facets of the print media industry. *Position was eliminated in June 2008 due to budget cut backs.

Greater Milwaukee Area

• Radio stations 93.3 & 102.1 FM
• Generated advertising leads for sales staff through market research.
• Researched radio marketing trends.
• Wrote copy for on-air per clients' requests. *Position was eliminated due to budget constraints.

Eau Claire, Wisconsin Area

• Radio stations 104.5 FM & 790 AM
• Conducted interviews to assemble for on-air play.
• Wrote, edited and recorded news stories for on-air play. *Relocated to Milwaukee area.

Eau Claire, Wisconsin Area

• Wisconsin Public Radio for the Eau Claire Area
• Researched topics for call-in radio show.
• Interviewed individuals identified to be utilized on call-in radio show.

Degree, Journalism & Mass Communication; Media Studies

Including Certificate in Digital Arts & Culture

Web Design Certificate

Web Design; HTML Coding, Pearl, WYSIWYG, Marketing Research