Kevin Kwan Email & Phone Number

California, United States

San Mateo, California, US

Redwood City, CA, US

Redwood City, CA, US

• Strategy: Evaluate growth and scale opportunities for EA's ad publishing business across mobile, console, and competitive gaming landscapes.
• Measurement & Analysis: Lead ad product insights through analysis of game, revenue and engagement performance.

San Jose, CA, US

• Brand Strategy: Planning and measurement lead for the Global Brand team. Developed and implemented goals for brand valuation, equity tracking, conversion and other brand metrics. Led global brand performance tracking.
• Brand Architecture: Led an enterprise-wide brand architecture transformation across Cisco’s product portfolios to improve clarity and simplicity for customers. In partnership with engineering, sales, and product.

San Francisco, California, US

• Integrated Marketing:
• Sales Enablement: Own the development of B2B assets for Dolby’s mobile audio portfolio. Collaborate with Product and Creative teams to develop collateral that drive awareness across the entertainment ecosystem. Assets.
• Consumer Marketing: Supported various consumer product launches with Dolby partners, including the LG G5 and Lenovo Phab 2 Pro. Created consumer messaging and positioning recommendations for in-store and online.
• Process Improvement: Leading an enterprise-wide initiative to incorporate Marketing upstream into the product development cycle. Work with key Executive and Product leaders to identify gaps in current methodology and.
• Dolby Audio Brand Strategy: Developed brand messaging, positioning and architecture frameworks to guide B2B and B2C marketing tactics for the Dolby Audio sub-brand.
• Dolby Cinema Brand Guidelines: Drafted localization and messaging guidelines to streamline the Dolby Cinema sub-brand presence across geographies and partner channels. Guidelines distributed to Regional Field Marketing.

Round Rock, Texas, US

• Brand Asset Development: Led a unit-wide re-branding initiative by collaborating with Product groups, Marketing, and external creative. Drove critical asset design and messaging for Dell’s cloud computing portfolio.
• Campaign Management: Supported an internal sales enablement campaign targeted at Dell’s global sales team. Analyzed pipeline and wins data to develop positioning strategy and sales tools. Led the creation of supporting.
• Customer Insights: Assisted with the Dell Voice of Customer initiative, aimed at gathering and analyzing cloud customer sentiment. Developed customer studies for use during beta phase feedback and in-booth trade events.

Vancouver, British Columbia, CA

• Supported product management efforts for free-to-play, web-based titles:
• Consumer Retention & Monetization Analysis: Analyzed usage trending, in-game item purchasing patterns, consumer cohorts, promotional event efficacy, and competitive landscape. Lifted consumer retention by 3-5% for two.
• Event Optimization: Identified revenue improvement opportunities for in-game events. Delivered recommendations to optimize the game’s prize distribution structure, driving steady participation rates and increased.
• Competitive Analysis: Performed qualitative analysis of key competitor’s title to evaluate in-house advantages/weaknesses of monetization strategies. Findings distributed to broader Product Management team for.

Chicago, IL, US

• Responsible for managing the strategic direction and execution of project objectives, aimed to create sustained, Y/Y revenue benefit with measurable P&L impact. Sample skills/results include the following:Analytics:
• Analyzed key performance metrics to identify and implement business improvement strategies. Insights resulted in Y/Y annual benefit of up to $70M.
• Increased client productivity by incorporating volume, revenue, and contractual data. Implemented opportunity to manage over 90% of annual revenue while reducing workload by 25%.Project Management:
• Led team to increase a Northern CA hospital’s revenue processing to a 100% success rate without impacting existing staffing levels. Overall project performance exceeded financial targets by 90%, resulting in $22M in.
• Designed and managed a pilot performance improvement project to drive $800K Y/Y in financial benefit. Project also resulted in new methodology for future Huron engagements.Customer Focus:
• Evaluated physician and patient interests to improve patients’ experience at a 140-clinic health system. Increased availability of medical care by 4.4% through the optimization of the physician scheduling process.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (Bs), Human Biology, Psychology (Minor)