Kevin Kwan Email & Phone Number

California, United States

San Mateo, California, Us

Redwood City, Ca, Us

Redwood City, Ca, Us

• Strategy: Evaluate growth and scale opportunities for EA's ad publishing business across mobile, console, and competitive gaming landscapes.• Measurement & Analysis: Lead ad product insights through analysis of game, revenue and engagement performance.

San Jose, Ca, Us

• Brand Strategy: Planning and measurement lead for the Global Brand team. Developed and implemented goals for brand valuation, equity tracking, conversion and other brand metrics. Led global brand performance tracking and goaling for Cisco’s latest creative campaign: “The Network. Intuitive.” Insights applied to influence creative, competitive strategy, communications, and media planning.• Brand Architecture: Led an enterprise-wide brand architecture transformation across Cisco’s product portfolios to improve clarity and simplicity for customers. In partnership with engineering, sales, and product marketing teams, developed recommendations based on qualitative and quantitative market research.

San Francisco, California, Us

Integrated Marketing:• Sales Enablement: Own the development of B2B assets for Dolby’s mobile audio portfolio. Collaborate with Product and Creative teams to develop collateral that drive awareness across the entertainment ecosystem. Assets include demo content, webpages, product sheets, sales decks, email collateral, corporate presentations, and brand guidelines.• Consumer Marketing: Supported various consumer product launches with Dolby partners, including the LG G5 and Lenovo Phab 2 Pro. Created consumer messaging and positioning recommendations for in-store and online touchpoints. • Process Improvement: Leading an enterprise-wide initiative to incorporate Marketing upstream into the product development cycle. Work with key Executive and Product leaders to identify gaps in current methodology and improve Dolby’s overall go-to-market approach.Brand Management:• Dolby Audio Brand Strategy: Developed brand messaging, positioning and architecture frameworks to guide B2B and B2C marketing tactics for the Dolby Audio sub-brand. • Dolby Cinema Brand Guidelines: Drafted localization and messaging guidelines to streamline the Dolby Cinema sub-brand presence across geographies and partner channels. Guidelines distributed to Regional Field Marketing teams. • New Product Strategy: Conducted market analyses to assess new product viability. Supported the development of the new brand’s positioning and messaging frameworks.• Brand Campaign Due Diligence: Research and strategy design for a master brand consumer campaign. Performed due diligence and provided recommendations of potential agency partners. Drafted creative brief for agency submission.

Round Rock, Texas, Us

• Brand Asset Development: Led a unit-wide re-branding initiative by collaborating with Product groups, Marketing, and external creative. Drove critical asset design and messaging for Dell’s cloud computing portfolio.• Campaign Management: Supported an internal sales enablement campaign targeted at Dell’s global sales team. Analyzed pipeline and wins data to develop positioning strategy and sales tools. Led the creation of supporting campaign assets (digital, print, video, presentations) across 8 languages.• Customer Insights: Assisted with the Dell Voice of Customer initiative, aimed at gathering and analyzing cloud customer sentiment. Developed customer studies for use during beta phase feedback and in-booth trade events.

Vancouver, British Columbia, Ca

Supported product management efforts for free-to-play, web-based titles:• Consumer Retention & Monetization Analysis: Analyzed usage trending, in-game item purchasing patterns, consumer cohorts, promotional event efficacy, and competitive landscape. Lifted consumer retention by 3-5% for two games that averaged $16M in annual revenue and 67K daily active users.• Event Optimization: Identified revenue improvement opportunities for in-game events. Delivered recommendations to optimize the game’s prize distribution structure, driving steady participation rates and increased revenue opportunity.• Competitive Analysis: Performed qualitative analysis of key competitor’s title to evaluate in-house advantages/weaknesses of monetization strategies. Findings distributed to broader Product Management team for reference during future game development strategy.

Chicago, Il, Us

Responsible for managing the strategic direction and execution of project objectives, aimed to create sustained, Y/Y revenue benefit with measurable P&L impact. Sample skills/results include the following:Analytics:• Analyzed key performance metrics to identify and implement business improvement strategies. Insights resulted in Y/Y annual benefit of up to $70M.• Increased client productivity by incorporating volume, revenue, and contractual data. Implemented opportunity to manage over 90% of annual revenue while reducing workload by 25%.Project Management:• Led team to increase a Northern CA hospital’s revenue processing to a 100% success rate without impacting existing staffing levels. Overall project performance exceeded financial targets by 90%, resulting in $22M in additional net revenue for the client.• Designed and managed a pilot performance improvement project to drive $800K Y/Y in financial benefit. Project also resulted in new methodology for future Huron engagements.Customer Focus:• Evaluated physician and patient interests to improve patients’ experience at a 140-clinic health system. Increased availability of medical care by 4.4% through the optimization of the physician scheduling process.• Collaborated with field and IT teams to create a customized, user-friendly electronic management system for a nine-hospital multi-state client

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (Bs), Human Biology, Psychology (Minor)