Brought in to reinvigorate and grow 8-year-old network marketing organization. Actively growing sales in strategic domestic and international regions. Sales are up roughly 15% - 16% globally since joining the organization. Responsible for global brand development, strategic direction based on data gathering, messaging and campaign activity in over 28 languages, all tools and merchandising.• Launched record number of products in company history. All on time, on budget, and adopted by channel.• Managed global event and communications strategy. 8 key markets.• Oversight: packaging, branding, online, social media, SEO, etc.

Responsible for all marketing: soup to nuts to establish start-up operation in the network marketing space. Specifically focused on Opportunity marketing, attracting veteran industry leaders, new business development, and channel duplication methods. • Reduced costs and overhead by streamlining the company story and opportunity message.• Managed all events, field communications/development, sales interface with networking channel.• Oversight for international, customer service, recognition, as well as all marketing tasks.

Re-establish sales focused distributor force by means of training, accountability, partnership, and trust. Provide business planning, field development, and goals internal and external to the company, incentivizing “home grown” leadership in a fledgling startup organization. Establish channels of effective communication with leadership and the sales force with feedback loops to track satisfaction and performance. Invent recognition and incentives program from the ground up. Define the XOWii brand experience. Pursue competitor field leadership.• Re-establish MONETIZED TRUST as the medium of exchange from corporate to distributor.• Re-tool compensation plan to maximize retention and continued autoship ordering.• Established corporate discipline in strategic planning and introduced focused budget planning.• Establish pricing and compensation capable of maximizing corporate and distributor profitability.• Showcase and represent company on a national stage via successful websites, magazine, events, presentations, and incentive launches and placement on the LifeTime Television Network.

Aggressively promoted sales and distribution of a unique health and wellness Networking opportunity. Directed events and sales recognition programs and incentives. Designed, promoted and implemented all product research, public relations, communication strategies, merchandising and new product development. Led sales & marketing teams in areas of brand development, tools, and field research & expansion. Captured competitive field leadership.• Vital leadership role in developing sales and marketing strategies from the ground up with growth of $0 to $43M in just over 1 year. Rapid growth and momentum continued in subsequent years.• Motivated distributor efforts for rapid growth by championing business/product opportunity urgency.• Researched market/field needs, product potential, and competitors; developed innovative branding strategy.• Oversaw web presence, technology and training solutions, product updates, and launches.• Forecasted and created short/long-term sales, sales tours, calendars, budgets and event promotion strategies.• Created all internal and external Recognition Programs/Incentives.• Produced all video and print marketing materials, managed Chopra endorsement and all merchandising.• Crafted and managed all events: inaugural convention record 4,632 in attendance. • Successfully managed and maintained a 1.8M budget.

Provided direction and leadership in all sales/marketing operations for $40 million educational/software product line. Guided product/brand positioning and line extensions to promote sales. Strategically and tactically directed domestic and foreign marketing operations. Oversaw online and traditional collateral development. Developed and managed general and local marketing and sales budgets for all ecommerce.• Assisted in establishing new business operations into Network Marketing arena.• Orchestrated successful growth of new markets and increased revenue from $1M to $40M.• Reengineered and grew retail product line for both online and offline distribution.• Managed regional markets in Taiwan, India, Canada, and Mexico, including Regional Sales Managers.• Organized ongoing analysis of Learning Centers, including product development/positioning.• Directed all development of creative electronic and paper materials, conferences, trade shows and messaging.