As Corporate EVP, Global Head of Products and Experiences at Samsung Electronics Visual Display (VD) business, I am accountable for the overall customer and product experience, growth platform & AI product strategy, and global product launch for a diverse range of products and services, including TV, Monitor, Projector, Audio, and IoT for over 270M customers globally.

:: Managing Director (MD) accountable for digital products and services for £11B revenue Consumer P&L with 25M+ mobile, broadband and TV customers.:: Accountable for overall consumer digital transformation outcomes including delivery of end to end product solutions underpinned by platform and IT simplification strategy.:: Accountable for platform strategy and GTM plan to underpin a multi-billion pound MTP growth target.:: Accountable for Gen AI platform and product strategy.:: Launched the UK Telco industry's first Identity Platform to execute Identity-as-a-Service and Identity-as-a-Product GTM strategy with £1B+ addressable digital reusable ID market.:: Launched the Gen AI based chatbot platform that accounts for a share of total digital sales channel.:: Launched the Marketplace platform that is accountable for a new revenue target and MAU target for EE.:: Currently working on something BIG through platform innovation and AI to transform the connected life of 25m+ customers.

:: Accountable for overall product, product strategy, and user experience for eBay Korea with $2bn revenue, the market leader of South Korea, the 5th largest e-commerce country in the world.:: Led a centralized Product Experience Center (PXC) including product management, design and user research, brand design, product & go-to-market strategy (GTM) & Data &AI, AD, development, and platform engineering to transform our mobile and web products for Gmarket, Auction, G9.:: Developed and led an end-to-end customer experience strategy to enable experience-led go-to-market commercialization and execution.:: Responsible for planning, development, and execution of strategic omni-channel & loyalty services (Smile Club, Smile Pay, Smile Card, Smile Delivery, Smile Box) to extend the current market leadership and expand the B2B ecosystem client partnerships.:: Executive sponsor for people, culture, product transformation initiatives.

:: Provided design executive leadership for Global Design and lead design in Europe and CEMEA. :: Responsible for design and innovation strategy for mobility and mobility as a service (MasS), Open Banking, Fintech, and Future of Retail.:: Responsible for building and growing in-house design & co-creation teams and capabilities for Innovation Centers and Studios in London, Berlin, Dubai and Moscow for client and strategic partnership engagement.:: Responsible for establishing and executing design partner strategy programs for the Innovation Programs in France, Poland, Bulgaria, and Turkey.:: Center of Excellence for Design Thinking best practice across Visa’s Innovation Network globally.:: Accountable for creating, cultivating, and executing design culture transformation for Visa Europe and CEMEA.

:: Accountable for the overall design of all B2C and B2B digital products at Visa.:: Responsible for developing and executing the global digital product experience strategy including Visa Sensory Branding. :: Incubating, prototyping, testing new product ideas in connected car, wearable, IoT, and new sensory technologies.:: Executive champion for driving the Design Thinking and Human-Centered Design practices.:: Executive sponsor for design hack, design-a-thon, and design co-creation sessions with both internal and external clients and partners to integrate design as a core competitive differentiator. :: Building a world-class Visa Design Studio team in key regions that can amplify the brand experience through design thinking culture.

:: Kettle brings no-hassle coworker connection software to people-driven companies. :: Provided a strategic direction for Kettle's user experience and brand strategy.

:: Direct project reporting to co-CEOs of Samsung Electronics, was accountable for developing and executing Samsung’s overall product design and user experience strategy for new product introduction in wearable devices (Gear Fit) and mobile & tablet device solutions (Level, Circle).:: Led and managed product managers, business, technology strategists, UX designers, and researchers to deliver end to end product and service solution.:: Developed and drove open innovation strategy and collaboration with design thought leaders and leading think tank companies in US and Europe to identify emerging product and service solutions in medical & healthcare, digital education, and connected car industry.

:: Responsible for developing and driving the overall integrated product and design experience for eBay Inc. Shopping Showcase focusing on consumer digital wallet, POS, merchant, and partner user experience.:: Drove integrated digital wallet incubation ideas for product innovation and emerging opportunities by partnering with key business stakeholders.

:: Managed a creative global team of managers, UX designers, visual designers, content strategists, and UX prototypers focusing on eBay's Marketplace Online / Offline Commerce Experience :: Led key global product launches in US, EU, and APAC market - Checkout, Shopping Cart, Payments, Billing, eBay Buyer Protection, Resolution Center, Returns Center, eBay Green Box, eBay Top Rated Seller (eTRS), Global Shipping Hub Experience, Identity, etc.:: Managed UX team for Online Customer Support product team to reshape the customer support experience at eBay:: Led an interdisciplinary design team to define next-generation mobile and WebTV product experience strategy by developing and delivering end-to-end life style & shopping experience POC

:: Responsible for managing a creative interaction design team in Europe UX studio for the regional operation including design, development, and user interface delivery of all product categories for Whirlpool and Bauknecht brand.:: Provided functional and people leadership of the interaction design and user experience.

:: Global accountability for leading and managing the multidisciplinary team from cross-business organization to define, develop and deploy global user interface platform strategy and solution as a part of business's long range plan for 2010~2013 product launch in North America, Europe, South America, Mexico, and Asia.:: Developed advanced interaction design strategy and solutions for connected kitchen and consumer convergence applications.:: Key stakeholder in establishing business alignment on UI cadence strategy between design, marketing, engineering, and technology organization.

:: Accountable for definition, development, and execution of the advanced user interface strategy and deployment for North America refrigeration product category.:: Managed and led the design teams in the development and the commercialization of Whirlpool Corporation's 1st flagship interaction design product with touch UI for Sears under Kenmore Elite brand SxS.:: Led the business to commit to flagship launch cadence for internal brands, resulted in delivering products under Whirlpool, Kitchenaid, JennAir, Maytag brand for major retail stores with numerous industry recognitions and awards.

:: Global accountability for managing a 35-person global multidisciplinary design and usability workgroup for GE Healthcare for the delivery of ‘Growth’ projects and managing the integration of Common User Interface (CUI) specification.:: Led and managed 14 product P&Ls within diagnostics and IT business to deliver innovation breakthrough products such as AW workstation & web application, AW Remote Access thin-client application, CT Workflow UI application and FCT UI integrated system solution, and Freedom Workspace for the radiology suite, Vscan handheld ultrasound, and Ultrasound product suite.:: Led development of organizational strategy to amplify UCD awareness and best practice integration.:: Strategic project planning for UCD / Usability resource.:: Led global UCD training at GE Healthcare and GE Corporate marketing.:: Led multidisplinary projects as UCD lead and CoE (Center of Excellence), resulted in innovative product launches at RSNA:: Facilitated best observational research practices across GE business:: Developed and led the operation strategy for integrating IEC60601-1-6 and IEC62366 into the business process as AAMI Human Factors Committee representative and U.S. National Expert for IEC Usability JWG (United States).

:: Worked as part of a design consulting team responsible with expanding GM's portfolio of future concepts in automobile experience:: Drove development of next generation HUD-based navigation prototype via extensive customer research and iterative rapid prototypes.:: Filed three patent disclosures based on its results.

:: Responsible for user interface design and development of business interactive solutions for Fortune 500 companies in Atlanta including Carty and Co., Harland, Coca-Cola, and LOWE.:: Conferred with clients and collaborated with the principal designer in transforming intangible concepts to finished products such as CD presentation and Kiosk solutions.:: Provided the heuristic expertise in the rapid design iteration resulted in establishing agile design process.:: Pioneered the dissemination of mTropolis multimedia development software to improve the simulation development cycle.