Leading Digital Marketing, Marketing Operations, Social Media and Demand Generation solutions to drive and support double-digit growth.

Helping small and mid-sized companies develop and achieve business objectives across IT, Telecom, Automotive and Pharmaceuticals. Support ranges from developing strategic go-to-market plans, content strategy, lead generation, managing digital advertising campaigns, social media and brand campaigns for the US and Latin American Marketing

- Led strategic planning and execution of America’s regional marketing plan for Enterprise services segments of multi-billion dollar global telecommunications company.- Created and managed lead generation initiatives from concept, execution and post-mortem analysis. - Directed Social Selling rollout to sales organization. - Evaluated, secured and managed vendors ranging from media, agency, telemarketing, market research, technical writers, SEM, Marketing Automation Vendors, etc.- Directed end-to-end event sponsorship and networking events. - Applied best model practices to global business based on SiriusDecisions models. - Supported Public Relations and Thought Leadership initiatives through placement of speakers, sponsorships and interviews.

- Managed the product life cycle of a range of telecom services in Latin America worth over $50 million USD in annual revenues. - Set marketing initiatives to combat eroding prices, retain existing customer base and grow select market segments.- Headed business development initiatives including sales forecasting, training, capital funding, and process reengineering.