- Strategic iGaming Platform Development, strategically coordinating with leading technology providers to integrate essential systems such as PAN, affiliate platforms, CRM, CRO tools, and data analytics and BI reporting, to ensure a seamless launch and scalable growth. - Achieved sustained profitability with no losses from Net Gaming Revenue (NGR) on the first year of operation, underpinned by a rigorous, data-driven decision-making framework that optimized financial performance.- Directed comprehensive digital transformation initiatives, which resulted in a 40% increase in user engagement through finely targeted marketing campaigns tailored to diverse market segments.- Co-led the company to a flawless market incursion, establishing a strong brand presence and competitive edge within the highly regulated iGaming landscape.- Managed cross-functional teams across marketing, customer service, IT, and compliance, ensuring seamless collaboration and alignment with strategic goals.- Directed the company's presence at international gaming fairs, significantly enhancing brand visibility and forging strategic partnerships that leveraged global opportunities and mitigated market entry risks.

- Led the development of an advanced acquisition infrastructure, by aligning the operation with our affiliate platform, significantly elevating player conversion rates and retention through strategic affiliate partnerships.- Developed and implemented robust performance monitoring frameworks for retention strategies, driving optimization based on KPI analysis and player value maximization.- Collaborated with the C-Level to redefine internal processes, maximizing ROI from CRM, campaign management, and digital marketing initiatives within the iGaming space.- Pioneered the adoption of cutting-edge platforms for automating iGaming operational tasks, with a focus on retargeting strategies that amplify player lifecycle engagement.- Formulated and executed promotional campaigns and player acquisition strategies in sync with CRM data, significantly boosting KPI performance and operational growth.- Co-designed with C-level a comprehensive customer journey mapping, providing deep insights into player behaviors and frequencies, thereby enhancing strategy optimization and KPI achievements.

- Established a strategic data collection framework tailored for executive analysis and decision-making.Implemented BI monitoring models to evaluate strategy effectiveness and goal attainment.- Unified Sports Betting and Casino BONUS data, optimizing reporting processes and Customer Journey analysis for KPI improvement.- Designed advanced analytics dashboards in Data Studio, leveraging BigQuery cloud storage to generate actionable insights into operational metrics and industry benchmarks.

- Work with "CISNEROS MEDIA AGENCY" business partner and representative of Facebook in Paraguay's Market to receive direct certifications from Facebook on all of their advertising products.- Build the entire traceability infrastructure of events using Google Tag Manager and Analytics to better understand user behavior and optimize marketing strategies.- Develop and execute integrated marketing campaigns across multiple channels, including social media, email, search engine optimization, and content marketing.- Analyze data from multiple sources to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize performance and maintain higher conversion rates and marketing ROI results.- Identify new opportunities for growth by conducting market research, competitor analysis, and staying up-to-date with the latest trends and technologies in digital marketing.

- Portfolio Manager part of the Google Kickstart campaign optimization team, directing digital marketing campaigns for business clients that controlled assets between $0.9 to $1.2 million, significantly enhancing client-specific KPIs.- Honored with the 2018 Best Kickstart Scaled Team Award by Google, recognizing outstanding performance and strategic campaign management.- Co-led the "Enrichment Leads Pilot" initiative, innovating data management practices that optimized the global contact database for the Kickstart teams, improving lead quality and data integrity.

- Served as a part of the "SRP Team" responsible for providing marketing advice and support to Google Ads business customers in the American continent from the Support Team.- Collaborated with the team to identify areas of improvement and propose new marketing strategies and solutions to enhance the performance of customers' campaigns.- Analyzed data and conducted market research to identify key trends and opportunities in the industry and the target market.- Leveraged Google's proprietary tools and resources to support customers in achieving their marketing objectives and improving ROI.- Developed strong communication and interpersonal skills while working with a diverse range of stakeholders across different regions and cultures.

- Managed and optimized Google Ads campaigns for Meridian Bet's operations in Belgium, Spain, Peru, and Colombia, achieving increased click-through rates, conversion rates, and ROI.- Troubleshot the certification procedure for "Online Gambling Ads," ensuring that all campaigns complied with Google's policies and guidelines.- Coordinated with cross-functional teams to implement, track, and measure campaign performance, including analyzing web data and KPIs to identify areas for improvement.- Delivered regular reports on campaign results and provided actionable insights to optimize performance.- Conducted data analysis to identify opportunities for new campaigns and improvements to existing ones.- Ensured brand consistency and adherence to company messaging across all communication channels.

- Managed and optimized Google Ads campaigns for Meridian Bet's operations in Belgium, Spain, Peru, and Colombia, achieving increased click-through rates, conversion rates, and ROI.- Troubleshot the certification procedure for "Online Gambling Ads," ensuring that all campaigns complied with Google's policies and guidelines.- Coordinated with cross-functional teams to implement, track, and measure campaign performance, including analyzing web data and KPIs to identify areas for improvement.- Delivered regular reports on campaign results and provided actionable insights to optimize performance.- Conducted data analysis to identify opportunities for new campaigns and improvements to existing ones.- Ensured brand consistency and adherence to company messaging across all communication channels.

- Selected from 3000+ applicants for the "Talentum's Young Professional Program 2018" as a high-potential candidate.- Managed and executed 3 successful telesales campaigns for Telefónica Argentina S.A., overseeing 200+ employees across the structures of the companies Atento and Konecta.- Developed and implemented business strategies and workforce guidelines to improve KPIs and increase sales revenue for the campaigns.- Collaborated with senior management from marketing, quality, and finance divisions to enhance Telefónica's business model.- Demonstrated strong leadership skills and project management abilities in overseeing the campaigns and delivering results.