Kevin J. León S. Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City, Mexico

- Strategic iGaming Platform Development, strategically coordinating with leading technology providers to integrate essential systems such as PAN, affiliate platforms, CRM, CRO tools, and data analytics and BI reporting, to ensure a seamless launch and scalable growth. - Achieved sustained profitability with no losses from Net Gaming Revenue (NGR) on the first year of operation, underpinned by a rigorous, data-driven decision-making framework that optimized financial performance.- Directed comprehensive digital transformation initiatives, which resulted in a 40% increase in user engagement through finely targeted marketing campaigns tailored to diverse market segments.- Co-led the company to a flawless market incursion, establishing a strong brand presence and competitive edge within the highly regulated iGaming landscape.- Managed cross-functional teams across marketing, customer service, IT, and compliance, ensuring seamless collaboration and alignment with strategic goals.- Directed the company's presence at international gaming fairs, significantly enhancing brand visibility and forging strategic partnerships that leveraged global opportunities and mitigated market entry risks.

Argentina

- Led the development of an advanced acquisition infrastructure, by aligning the operation with our affiliate platform, significantly elevating player conversion rates and retention through strategic affiliate partnerships.- Developed and implemented robust performance monitoring frameworks for retention strategies, driving optimization based on KPI analysis and player value maximization.- Collaborated with the C-Level to redefine internal processes, maximizing ROI from CRM, campaign management, and digital marketing initiatives within the iGaming space.- Pioneered the adoption of cutting-edge platforms for automating iGaming operational tasks, with a focus on retargeting strategies that amplify player lifecycle engagement.- Formulated and executed promotional campaigns and player acquisition strategies in sync with CRM data, significantly boosting KPI performance and operational growth.- Co-designed with C-level a comprehensive customer journey mapping, providing deep insights into player behaviors and frequencies, thereby enhancing strategy optimization and KPI achievements.

Argentina

- Established a strategic data collection framework tailored for executive analysis and decision-making.Implemented BI monitoring models to evaluate strategy effectiveness and goal attainment.- Unified Sports Betting and Casino BONUS data, optimizing reporting processes and Customer Journey analysis for KPI improvement.- Designed advanced analytics dashboards in Data Studio, leveraging BigQuery cloud storage to generate actionable insights into operational metrics and industry benchmarks.

Argentina

- Work with "CISNEROS MEDIA AGENCY" business partner and representative of Facebook in Paraguay's Market to receive direct certifications from Facebook on all of their advertising products.- Build the entire traceability infrastructure of events using Google Tag Manager and Analytics to better understand user behavior and optimize marketing strategies.- Develop and execute integrated marketing campaigns across multiple channels, including social media, email, search engine optimization, and content marketing.- Analyze data from multiple sources to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize performance and maintain higher conversion rates and marketing ROI results.- Identify new opportunities for growth by conducting market research, competitor analysis, and staying up-to-date with the latest trends and technologies in digital marketing.

City Of Buenos Aires, Argentina

- Portfolio Manager part of the Google Kickstart campaign optimization team, directing digital marketing campaigns for business clients that controlled assets between $0.9 to $1.2 million, significantly enhancing client-specific KPIs.- Honored with the 2018 Best Kickstart Scaled Team Award by Google, recognizing outstanding performance and strategic campaign management.- Co-led the "Enrichment Leads Pilot" initiative, innovating data management practices that optimized the global contact database for the Kickstart teams, improving lead quality and data integrity.

City Of Buenos Aires, Argentina

- Served as a part of the "SRP Team" responsible for providing marketing advice and support to Google Ads business customers in the American continent from the Support Team.- Collaborated with the team to identify areas of improvement and propose new marketing strategies and solutions to enhance the performance of customers' campaigns.- Analyzed data and conducted market research to identify key trends and opportunities in the industry and the target market.- Leveraged Google's proprietary tools and resources to support customers in achieving their marketing objectives and improving ROI.- Developed strong communication and interpersonal skills while working with a diverse range of stakeholders across different regions and cultures.

Argentina

- Managed and optimized Google Ads campaigns for Meridian Bet's operations in Belgium, Spain, Peru, and Colombia, achieving increased click-through rates, conversion rates, and ROI.- Troubleshot the certification procedure for "Online Gambling Ads," ensuring that all campaigns complied with Google's policies and guidelines.- Coordinated with cross-functional teams to implement, track, and measure campaign performance, including analyzing web data and KPIs to identify areas for improvement.- Delivered regular reports on campaign results and provided actionable insights to optimize performance.- Conducted data analysis to identify opportunities for new campaigns and improvements to existing ones.- Ensured brand consistency and adherence to company messaging across all communication channels.

Argentina

- Managed and optimized Google Ads campaigns for Meridian Bet's operations in Belgium, Spain, Peru, and Colombia, achieving increased click-through rates, conversion rates, and ROI.- Troubleshot the certification procedure for "Online Gambling Ads," ensuring that all campaigns complied with Google's policies and guidelines.- Coordinated with cross-functional teams to implement, track, and measure campaign performance, including analyzing web data and KPIs to identify areas for improvement.- Delivered regular reports on campaign results and provided actionable insights to optimize performance.- Conducted data analysis to identify opportunities for new campaigns and improvements to existing ones.- Ensured brand consistency and adherence to company messaging across all communication channels.

City Of Buenos Aires, Argentina

- Selected from 3000+ applicants for the "Talentum's Young Professional Program 2018" as a high-potential candidate.- Managed and executed 3 successful telesales campaigns for Telefónica Argentina S.A., overseeing 200+ employees across the structures of the companies Atento and Konecta.- Developed and implemented business strategies and workforce guidelines to improve KPIs and increase sales revenue for the campaigns.- Collaborated with senior management from marketing, quality, and finance divisions to enhance Telefónica's business model.- Demonstrated strong leadership skills and project management abilities in overseeing the campaigns and delivering results.

Master'S Degree, Finance, General

Main Courses: - Financial Accounting (Approved) - Introduction to Capital Markets (Approved) - Probability and Statistics (Approved).

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Perfect score in my thesis project “Plan Estratégico para la Internacionalización del Instituto Docente de Urología”

Associate'S Degree In Marketing, Marketing