Kevin Lin Email and Phone Number

Strategic, data-driven real estate professional with in-depth expertise across the Greater Toronto Area housing market. I leverage data analytics to guide clients through informed decisions, optimize outcomes, and successfully navigate complex market dynamics. Known for a consultative, full-service approach that prioritizes each client’s unique needs, I am committed to delivering exceptional service, proactive communication, and market insights at every step of the buying and selling process. Consistently recognized for my ability to turn market data into actionable insights, ensuring clients achieve their real estate goals with confidence.--------------------♦ Achieved the Higher Achievement Award, demonstrating effective market strategy and customer relationship management.♦ Created tailored marketing campaigns, including digital listings, social media promotion, dedicated landing pages and virtual tours, resulting in increased visibility and quicker turnaround times for property listings.♦ Negotiated deals on behalf of clients, consistently securing favorable terms and streamlining closings to meet or exceed client expectations.♦ Guided clients through the entire property transaction process, from initial consultation and market analysis to negotiations, ensuring an efficient and transparent experience.

Known for a consultative, full-service approach that prioritizes each client’s unique needs, I am committed to delivering exceptional service, proactive communication, and market insights at every step of the buying and selling process. Consistently recognized for my ability to turn market data into actionable insights, ensuring clients achieve their real estate goals with confidence.--------------------♦ Advised clients on optimal buying and selling strategies by assessing key performance indicators, such as days on market (DOM) statistics, property appreciation rates, and neighborhood vs micro-market trends.♦ Customized data-driven marketing campaigns using digital platforms and demographic analytics, for increasing property visibility and engagement while reducing average listing times, and lead generation.♦ Leveraged proprietary systems and data analytics tools (MLS, Stratus, Matrix, REALM, GeoWarehouse, market reports, and proprietary analytics software) to conduct in-depth market analyses, enabling clients to make informed decisions supported by data regarding property appreciation, competitive pricing, timing and investment potential.♦ Utilized CRM and analytics tools to maintain comprehensive client profiles, enabling personalized follow-ups and fostering a strong network of repeat clients and referrals.

Oversee digital campaign coordination, content development, research & reporting, social media engagement, and more. Drive student applications to the University by informing, engaging and nurturing potential future students. Assist the current student population by providing timely communications regarding updates, resources and guidance.--------------------♦ Align with diverse internal stakeholders to develop digital content for unpaid and paid search, social media, and display advertising campaigns which continue to exceed all expectations.♦ Streamlined methods to collect, monitor, analyze and report on online and offline campaigns using a Customer Relationship Management suite (CRM), Google Analytics, social media monitoring, and other listening tools.♦ Execute captivating, custom-tailored social media content to inform and engage future and current students using York University branded social media accounts, including Facebook, Twitter, YouTube, Instagram and Snapchat.

Grow and engage the digital audience, focusing on unique users. Manage the digital acquisition channels (SEO, Social Media, and PPC), play an important part in digital content strategy, advise our Editorial team on website best practices. Create effective digital marketing strategies while coordinating with editorial teams on content strategy. Handle content strategy research and competitor analysis. Support Editorial teams with training. Handle reporting.--------------------♦ Received numerous promotions, develop and implement aligned strategies hand-in-hand with other business units while using superlative understanding of all possible channels to consistently maximize growth potential.♦ Maintain continuous on-site best practice regarding on-page search and social media, creating heavily-researched and cleverly-optimized metadata to inform standard operating procedures effectively.♦ Chosen to manage paid social media campaigns representing 1.6MM followers across 4 platforms, an email list with over 400k subscribers, and 2.3MM unique website visitors. ♦ Find critical new opportunities and maintain number 1 rankings on massively competitive search terms.♦ Coordinate key link building efforts, creating and optimizing strategies to ensure content attracts links organically.

Oversee ENGINEERING.com Jobs vertical, including jobs board and career advice. Manage the entire product line life cycle. Determine relevant KPIs. Execute SEO and SEM improvements and track performance of various A/B tests. Conduct market and keyword research. Forge and maintained productive external partnerships with industry leaders like Indeed and various advertising partners, as well as internal partnerships within ENGINEERING.com.--------------------♦ Improved YOY Organic Google Traffic growth by +71%, greatly exceeding expected target. Track KPIs. ♦ Determine methodologies to grow and leverage organic search traffic, leading to userbase growth of 15.5% while lessening dependency on push-type promotional tactics.♦ Elevated the average rank positions of identified valuable keyword terms from 26.6 to 13.2.♦ Improved Organic Google Traffic growth by +71%, overall YOY organic traffic growth by +33%, new users/job seekers by +5.7%, and +79.3% New users from Google Organic (+16.3% overall, 38.1% organic).♦ Led 52% of identified valuable keywords to be ranked in Top 10, outmatching top-tier competitors like Indeed, Monster, LinkedIn and EngineerJobs; 76% of keywords ranked within the Top 20, and 82% within Top 30.♦ Analyze potential partner relationships for the product, including a relationship with industry-leader Indeed Jobs.♦ Elected to scope monetization strategies, survey and launch pilot trial for an employer-paid product offering - “Featured Job”, which introduced a potential new revenue stream for the company forecasted to provide 15% of corporate revenue within 2 years.

Handle Masters of Engineering Discovery Tool and 3D Printer Discovery Tool.--------------------♦ Drive an excellent solution set across development teams; establish product objectives and performance metrics.♦ Track KPIs and implemented 7 critical improvements to ensure it continues to align with targets.♦ Chosen as the primary liaison with internal sales team and customers to understand, communicate and establish expectations, as well as to receive feedback for improvements.

Designed and executed marketing campaigns for assigned market segments. Setup and monitored email deployments and banner campaigns. Conducted data-driven analysis. Participated in creating and articulating the product messaging.--------------------♦ Drove 27% increase in sessions to build audience for lead generation campaigns, webinars and sponsored editorial articles.♦ Defined custom-tailored campaign objectives, target audiences, and strategies; identified the optimum marketing mix of deliverables, events, and media which increased revenues by over 200% in only 18 months.♦ Orchestrated project management of the execution of campaigns and programs including timelines, ROI/results, changes/improvements; communicated campaign plans and results to internal and external stakeholders.

♦ Continuously displayed highly organized traits while conducting data collection activities on and off-site utilizing phone interviews and personal visits, transcription, computer terminal, mail or any combination to obtain statistical information as required by the Statistics Act. ♦ Directly responsible for preparing and completing numerous reports and administrative forms as well as performing quality control procedures to ensure the timely receipt of materials in all regional offices.

♦ Designed, developed and implemented innovative marketing initiatives and campaigns for the science enrichment department (STEM), elevating engagement and registrations by over 20% YoY in only 6 months.♦ Expanded media presence of STEM through creation of informational and engaging brochures, distribution of promotional content and materials, dissemination of news, updates and recent activities, and more. ♦ Oversaw flawless promotion and facilitation of various workshops and camps, demonstrations from course instructors, faculty presentations and laboratory visits.♦ Gathered and assembled information to market STEM programs in online and offline formats, including social media, print and web content; informed staff of user feedback on social media channels.

Organized and set up monthly investment meetings and bi-weekly screenings, contacting and confirming potential presenters and members, ensuring venue availability and preparing all related material.--------------------♦ Used software solutions for maintaining and updating investee record management, as well as preparing documents, including signed NDA and presenter release forms, report from Gust, slide deck and more.♦ Sought for expertise in managing technical projects; coordinated website updates, logged information into the member directory, processed event photos, and maintained company information in various electronic formats. ♦ Managed all aspects of current and new membership/sponsorship affairs; screened entrepreneurs and prospective investee companies to ensure candidates are fitting and qualified to present. ♦ Completed all projects on time and compliant with company standards and practices, working closely with the President and the Director of Finance and Investment Management.

♦ Promoted to positions of increasing authority and responsibility (Manager) due to my exceptional management and business acumen.♦ Consistently demonstrated strong leadership by acting as coach, mentor and role model for other associates by achieving superior sales results and exceeding store targets. ♦ Carried out daily tasks in a timely and efficient manner; responsible for counting tills, depositing money, and closing store according to proper procedures.♦ Displayed outstanding customer service skills with each and every customer while promoting said practice with all other store employees, resulting in significant increases in customer satisfaction and retention.

♦ Continuously displayed highly organized traits while conducting data collection activities on and off-site utilizing phone interviews and personal visits, transcription, computer terminal, mail or any combination to obtain statistical information as required by the Statistics Act. ♦ Directly responsible for preparing and completing numerous reports and administrative forms as well as performing quality control procedures to ensure the timely receipt of materials in all regional offices.

♦ Handled all aspects of lab activities, including monitoring and tracking resources/material loans, answering user questions and resolving problems regarding application software and hardware♦ Demonstrated strong technical abilities while creating and updating websites, pages, catalogs, inventory resources and databases; served as superb role model for lab participants through advanced computer knowledge and committed work ethic. ♦ Trusted to carry out all security procedures when opening and closing Computer Lab.

♦ Followed published procedures and the opening and closing of Alternate Exam Centres as required/assigned♦ Preparation, oversight, monitoring, and return of exam materials to the Registrar's Office or other designated locations♦ Complete related invigilator and incident reports

♦ Consistently showed excellent communication/interpersonal abilities while promoting the association; coordinated all communication with community by organizing presentations, tabling sessions and contacting key individuals.♦ Ensured all project milestones were completed on time. ♦ Maintained good relations between professionals, professors and students leading to more informed decisions surrounding future events, activities and other endeavors.