Work across the Executive Team to develop, communicate, and execute the company’s short-term and long-term strategic objectives. Inspire commitment to strategically aligned functional plans, achievement of financial objectives, support of the Scentsy core values, and enrichment of the Scentsy culture.

Lead across functions to develop, promote & manage the Velata brand and products to achieve Scentsy, Inc. annual & long-term financial goals. Create & communicate value, excitement & momentum for the brand & associated business opportunity within the community of Consultants & potential Consultants.

Asses market opportunities and map out the future product portfolio for the company. Direct development activities for new product ideas from concept through to launch.

Drive the $3.8B LaserJet hardware business to achieve balanced scorecard metrics including revenue, operating profit, market share, channel inventory & owned inventory. Apply knowledge of past performance, current business & future plans to develop strategic recommendations for senior executives. Work across functions to model scenario business impacts & execute plans. Lead, mentor & motivate a team of six marketing professionals responsible for category management, business planning & competitive response. • Implemented operating profit focused business plan for FY’12 responsible for projected $55M increase in hardware gross margin to partially offset impact of currency exposure.• Achieved double digit unit growth (+19%) & positive revenue growth (+2.3%) for FY 2011.• Identified accelerating customer trend in the multi-function market & built business case resulting in prioritization of additions to new product development vintage chart.• Awarded for “Outstanding leadership, innovative ideas & decision-making during the Japan Crisis.”

Lead across the the organization to deliver balanced scorecard metrics including revenue, gross margin, operating profit, market share, unit growth and targeted inventory levels for the Laser HW business. Closely collaborate with regional counterparts and the IPG Operations organization to execute vs. plan. Provide early identification of risk and oppotunity, create and execute mitigation and upside plans. Look beyond marketing to monitor performance across planning and supply to ensure we have adequate supply to meet objectives, while not carrying too much inventory.

• Tracked and analyzed competitive products, solutions, and market situation for the laser business. Ensured integration of competitive intelligence into the decision making processes throughout the organization. Led development/creation of competitive response content for laser all-in-ones.• Developed quantitative market share model based on direct business model of new competitor.• Received multiple e-Awards and STAR Award for delivering aspirational performance

Mid-Range LaserJet Supplies• Developed and implemented WW mid-range product strategy to optimize portfolio revenue, profitability and market share. Managed resolution of product/regional business issues WW.• Co-engineered one of the largest price increases in LaserJet Supplies history resulting in estimated additional annual revenue of $67 million with no measurable share loss.•Developed process for transferring new products from Future to Current product management teams