Kevin L. Neff, Mba work email
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Kevin L. Neff, Mba personal email
Kevin L. Neff, Mba phone numbers
With a decade of experience in digital marketing and SaaS, I have demonstrated my ability to help brands large and small achieve their marketing goals, drive positive ROAS and ROI, and reduce ad waste and fraud. I have a strong track record, working with clients across various industries, especially CPG and tourism, to achieve their online marketing goals through multi-channel, B2B or B2C campaigns with varying KPIs. Additionally, I have robust experience onboarding clients to SaaS platforms and increasing adoption and engagement.I am passionate about delivering exceptional service and results for my clients, collaborating closely with sales and other teams to retain and grow accounts. I have experience driving 30% organic growth on key accounts. I also have a strong background in digital media planning and optimization, having worked with some of the world's largest blue-chip brands to improve their digital supply chain efficiency and performance. I also have strong experience managing projects and ensuring completion ahead of schedule and within budget. I am a graduate of the Professional MBA program at the University of Florida, which enhanced my business acumen and ability to think strategically. I thrive on meeting new people, exchanging insights, and exploring collaboration opportunities. Let's connect!
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Account Manager IiIlluminTampa, Fl, Us
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Client Success ManagerIllumin (Acuityads Inc.) Sep 2022 - PresentToronto, Ontario, CaAs a Client Success Manager at illumin, I am on the front lines of ensuring client happiness by working cross-functionally to deliver on Acuity's journey advertising solution called illumin. My book of business focuses on several verticals, including tourism, medicine, CPG, across both the managed service offering and enterprise offering.Some key responsibilities include:- Managing a book of business totaling $6-7 million in revenue annually- Closely collaborating with sales to retain customers through top-notch service, strong campaign performance, and innovative insights on managed service offering.- Increasing client adoption of Illumin's self-service offering for enterprise clients by empowering clients to leverage platform to achieve advertising and marketing objectives.- Acting as a strategic partner to weave high and low-funnel campaigns to drive client revenue and brand presence online- Collaborating cross-functionally with engineering/technical support, reporting, and campaign management departments to find solutions and ensure client happiness.Key success stories include:- Providing top-class insights to a major retail chain and collaborating with sales to grow the account by 50%- Managing and growing revenue on tier 1 accounts via incremental revenue and renewals.- Consistency exceeding goals for retained revenue and incremental/extension revenue.- Grew a client's business through advertising resulting in expanded PPC targeting from 68 to 400+ advertised locations
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Client Engagement ManagerEbiquity Plc Jun 2021 - Sep 2022London, England, GbAs a Client Engagement Manager for Ebiquity's Digital Innovation Centre, I worked with some of the world's largest blue chip brands to minimize waste and increase efficiency in their digital supply chain. I owned the client engagement from post sales to completion of the engagement.Key responsibilities included:- Ownership of the digital delivery for all US accounts ($1M +)- Onboarding new business and working across teams to kick off data onboarding- Working across teams to discuss develop analyzes of digital spend- Cultivating strong relationships with clients and their digital agency partners, working closely with procurement and media teams to deliver key insights to improve digital media spend.- Leading QBRs with senior and executive-level stakeholders- Collaborating with business development to provide input in pre-sales process -
Senior Digital Media PlannerCendyn Oct 2020 - Jun 2021Boca Raton, Fl, UsManaged execution and campaign lifecycle of digital marketing campaigns for key hospitality accounts across a $3 million book of business. • Delivered key reports and presented findings and strategic recommendations to clients.•. Implemented and maintained complex client facing insights dashboards.• Ensured client goals were exceeded and drove additional revenue. -
Customer Success ManagerAdara, Inc. Oct 2019 - Apr 2020Palo Alto, Ca, UsADARA is the world's travel data co-op.As a part of the Customer Success team at ADARA, I managed client relationships and helped clients leverage ADARA's proprietary data to reach travelers via advertising initiatives and by utilizing ADARA's measurement products.In this role I:- Serviced and grew a large book-of-business on the tourism vertical comprised of clients in California, the Carolinas, and Tennessee.- Created a process for utilizing connected TV on media campaigns- Led a team of overseas contractors, consisting of campaign managers, who executed operational aspects and ensured client and internal KPIs were exceeded.- Managed a $2.5m book of business -
Campaign CoordinatorCardlytics Jul 2017 - Feb 2019Atlanta, Ga, UsIn this role, I built digital campaigns for a broad portfolio of clients on the Cardlytics Direct product; these campaigns are targeted based on purchase behavior, making marketing more relevant.Responsibilities included:- Optimized digital campaigns by setting up targeting in line with the clients goals, wrote and edited ad copy, and published campaigns via Cardlytics's Direct.- Created projections for campaigns and worked with the projections team to provide estimates to Ad Account Management colleagues.- Collaborated with Ad Account Management colleagues to enhance ROI for clients while also exceeding KPIs.- Processed and resolved customer service tickets on the Cardlytics Direct Product. -
Ad Operations AssociateCardlytics Nov 2016 - Jul 2017Atlanta, Ga, UsAs a member of the Digital Strategy and Operations team, I built Programmatic campaigns on the Cardlytics Audiences product.Responsibilities included:- Gathering assets and audience segments for programmatic digital ad campaigns. - Proactively monitoring campaign performance and making optimizations as necessary.- Processing reports for Account Management, and answering questions regarding optimizations and performance.- Pushing audience segments to a variety of DMPs.
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Campaign AnalystComscore, Inc. Feb 2015 - Nov 2016Reston, Va, UsAs a member of the AdEffx Operations team at comScore, I was responsible for tagging digital advertising campaigns for ad effectiveness studies, checking campaign performance against goals, and effectively troubleshooting issues in a timely manner. I was accountable for providing effective service to a broad portfolio of clients.In addition to my traditional responsibilities, I was a Board Member of the comScore Young Professionals Group. This group provides learning and social opportunities for young professionals within the organization.Responsibilities Included:- Collaborating with Client Service to provide top-notch service to clients, exceed KPIs, and manage relationships.- Creating and sending tags comScore AdEffx tags and working with clients to ensure successful implementation.- Proactively monitoring campaign data to ensure proper data collection and monitor performance versus KPIs. -
Coordinator, Advertising OperationsTargeted Victory Jun 2014 - Dec 2014Arlington, Virginia, UsAs part of the Audience Targeted Platform team at Targeted Victory, my responsibilities included implementing both display and pre-roll digital campaigns for Congressional and Statewide clients and ensuring that these campaigns reached the desired targeted audiences and delivered in full. I also was responsible for flagging campaigns that are not spending in their ideal range. DoubleClick certified.
Kevin L. Neff, Mba Skills
Kevin L. Neff, Mba Education Details
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University Of Florida - Warrington College Of BusinessGeneral -
University Of DelawareEconomics; Political Science
Frequently Asked Questions about Kevin L. Neff, Mba
What company does Kevin L. Neff, Mba work for?
Kevin L. Neff, Mba works for Illumin
What is Kevin L. Neff, Mba's role at the current company?
Kevin L. Neff, Mba's current role is Account Manager II.
What is Kevin L. Neff, Mba's email address?
Kevin L. Neff, Mba's email address is ke****@****ity.com
What is Kevin L. Neff, Mba's direct phone number?
Kevin L. Neff, Mba's direct phone number is +130289*****
What schools did Kevin L. Neff, Mba attend?
Kevin L. Neff, Mba attended University Of Florida - Warrington College Of Business, University Of Delaware.
What are some of Kevin L. Neff, Mba's interests?
Kevin L. Neff, Mba has interest in Public Affairs, Investing, Animal Welfare, Travel, Digital Advertising.
What skills is Kevin L. Neff, Mba known for?
Kevin L. Neff, Mba has skills like Microsoft Office, Research, Data Analysis, Microsoft Excel, Spss, Microsoft Word, Salesforce.com, Digital Strategy, Political Communication, Community Outreach, Time Management, Political Science.
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