Kevin Walker

Kevin Walker Email and Phone Number

Head of Cultural and Consumer Insights at CAA Brand Consulting @ Creative Artists Agency
Kevin Walker's Location
Dallas, Texas, United States, United States
Kevin Walker's Contact Details
About Kevin Walker

Kevin L. Walker is a visionary leader in the field of foresight analysis, trends analysis, and strategy. As the Head of Cultural and Consumer Insights at Creative Artists Agency (CAA), Kevin has dedicated the last three years to transforming the branding and outreach efforts of clients by harnessing his extensive expertise in cultural strategy and cultural research.Throughout his career, Kevin has cultivated a deep understanding of emerging trends and cultural shifts, making him an invaluable resource for CAA's brand consulting clients. His ability to foresee the future and navigate the ever-changing market landscape sets him apart as a strategic thinker.Kevin's journey in the world of strategic thinking began in various ad agencies, including Team DDB, TMA, Moroch Advertising, and Burrell Communications. He even founded his own agency, CultureLab, where he honed his skills in understanding younger consumers and helping clients like Nokia, Fort Worth Catholic Charities, Bacardi, the City of Fort Worth, and In Touch Credit Union craft effective marketing strategies.He has been a featured speaker and panelist on trends and culture for various events, podcasts, and business groups both nationally and in DFW, showcasing his expertise in the field of cultural insights.Outside of work, Kevin is a passionate music lover, and vinyl record collector and has been a pioneer in producing vinyl record events that celebrate the significance of music creators. For the last 9 years, he has co-produced the Bring Your Own Vinyl (BYOV) event in Dallas along with DJ 5-D, which has become a cult-favorite among vinyl record enthusiasts. With plans to take BYOV to several other cities, Kevin hopes to share his love of vinyl records and music education with a wider audience.Specialties: Entertainment, Sports and Music Strategy, Cultural Strategy, Foresight Analysis, Ethnographic Research, Semiotics, Creative Briefing and Development, and Multicultural Outreach.

Kevin Walker's Current Company Details
Creative Artists Agency

Creative Artists Agency

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Head of Cultural and Consumer Insights at CAA Brand Consulting
Kevin Walker Work Experience Details
  • Creative Artists Agency
    Head Of Cultural And Consumer Insights (Brand Consulting)
    Creative Artists Agency May 2021 - Present
    Los Angeles, Ca, Us
    Leading Cultural and Consumer Insights team in the building of sports and live entertainment partnership strategies for corporate clients
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  • Fluent360
    Strategy Director
    Fluent360 Jul 2019 - May 2021
    Chicago, Illinois, Us
    I lead all research, strategy and creative briefing initiatives for Multicultural outreach on the U.S. Army recruitment account as part of Team DDB. I have been key in developing trainings on multicultural outreach targeted to Gen Z. One of the key trainings for multicultural outreach I was instrumental in creating was lauded by the Secretary of the U.S. Army,My area of expertise is in understanding the values and behavioral economics of Gen Z consumers. Also, I provide leadership on deeper understanding of cultural trends developing from both Hispanic and African American Gen Z'ers.
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  • Contractor
    Ux Researcher
    Contractor Jan 2019 - Jul 2019
    Us
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  • The Marketing Arm
    Director Of Cultural Strategy
    The Marketing Arm Mar 2017 - Jun 2018
    Dallas, Texas, Us
    Led research and briefing process for experiential design, and entertainment and content strategy work. Developed formal filtering process for how to ensure cultural relevancy in all agency client facing work. Has worked on Bacardi, State Farm, AT&T, and El Rey Network business.
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  • Culturelab Llc
    Ceo
    Culturelab Llc Jan 2006 - Mar 2017
    Us
    Launched CultureLab in 2006 with ongoing consulting engagements for non-profits, public institutions, corporations, and healthcare entities. Expertise in social media, visual content, real-time intelligence, social publishing, disruptive trends, strategy development, and targeted outreach.
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  • Moroch Advertising
    Sr. Brand Planner
    Moroch Advertising Nov 2015 - Nov 2016
    Provided new cultural strategy capabilities for Moroch PartnersConducted in field ethnography work around the African American consumer for McDonald's field co-opsServed as an in house expert on cultural trends related to Millennials and Multicultural groupsWrote creative briefs resulting in viral and award winning campaigns for McDonald's in the Philadelphia and Atlanta regionsDeveloped multicultural strategic framework for development of multicultural outreachLanded new teen research projects for Moroch with Population Media CenterProvided new African American focused strategic framework for Kia Automotive
  • American Heart Association | American Stroke Association
    Strategy Consultant
    American Heart Association | American Stroke Association Jul 2013 - Jun 2014
    Dallas, Texas, Us
    Led internal initiatives for transformation of social media outreach and to enhance cultural relevance of the entire organization.
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  • Sparks & Honey
    Cultural Strategist-Consultant
    Sparks & Honey Mar 2013 - Jul 2013
    New York, Us
    Real time cultural intelligence mining, reporting and strategy development. Focusing on areas of expertise around Millennials, Music, Media, Big Data, and Marketing Tech. Assisted RAPP Dallas pitch team with cultural strategy for new business pitches resulting in $2.5 million in new business. Also, contributed to the Big Think blog with a written piece on the implications of 3-D Printing.
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  • Northwood University
    Adjunct Professor-Part Time
    Northwood University Aug 2011 - Dec 2012
    Midland, Mi, Us
    New Media and Advertising & Creativity
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  • Sanders/Wingo Advertising
    Account Supervisor
    Sanders/Wingo Advertising Nov 2004 - Jan 2006
    Created in house training on pop culture trends and urban youth trends for the agency.Project managed the first TV spots created for AT&T by Sanders/Wingo, and negotiated the services and music rights of worldwide renowned musical group, Tortured Soul for the TV spots.Served
  • Globalhue Advertising
    Field Account Supervisor
    Globalhue Advertising Jul 2003 - Feb 2004
    Successfully attained approval for a 2004 multicultural marketing strategy for Daimler Chrysler Southwest Business Center, which incorporated traditional media advertising, PR, grassroots street promotions, urban radio partnerships, and community based event marketing. Conceptualized and implemented a Latino and African American targeted Dodge Durango Super Bowl Street Team promotion. Developed and implemented an urban radio plan introducing 8 radio spots to enhance marketing communications to African American consumers in the Memphis, New Orleans, Dallas, and Houston markets, resulting in 11% greater African American showroom traffic in these areas during 4th quarter of 2003.
  • Branchout Advertising
    Account Supervisor
    Branchout Advertising Jun 2002 - Jan 2003
    Performed strategic analysis and research to help PRO-LINE enhance its marketing efforts for its $11 million male hair care product line, resulting in CEO led initiative to improve packaging and marketing communications.Proposed and led the successful execution of $100,000 model search promotion. Activity included securing event venues, planning event logistics, and securing personnel. Promotion saved PRO-LINE $300,000 in model fees and residuals.Managed advertising projects for PRO-LINE International, including magazine print, trade advertising, and radio advertising.
  • Burrell Communications Group
    Senior Account Executive
    Burrell Communications Group Apr 2000 - Jul 2001
    Developed media merchandising initiatives and branding initiatives to help Coca-Cola Classic improve its brand image ratings in the African-American consumer market.Conceptualized and produced a pre-awards corporate gala for Coca-Cola. Responsibilities included negotiation of artist agreements for entertainment, coordination of event logistics, and negotiation with BET to secure media coverage for the event. Led production of radio, magazine, and newspaper print ads.Negotiated endorsement agreements on behalf of the client with national recording artists saving the client $75,000 in legal fees. Provided and compiled information on emerging pop culture trends, lifestyle research data, and competitive intelligence for new product development. CLIENT SIDE-SALES AND MARKETING
  • Jimmy Dean Foods, Division Of Sara Lee Corporation
    District Sales Manager
    Jimmy Dean Foods, Division Of Sara Lee Corporation Dec 1997 - Apr 2000
  • The Minute Maid Company
    Associate Product Manager
    The Minute Maid Company Apr 1996 - Nov 1997
    •Managed $5 million dispensed shelf-stable product and $4 million powdered product lines for foodservice division. Performed financial analysis, promotion planning, product rationalization and pricing of new products.•Saved $1.2 million for the division on product line cost reduction projects.•Lifted chain wide juice sales by 13% at Toronto based Cineplex Odeon theatre chain by creating a marketing program which included revamped cup design, value pricing, and chain wide flavor extension.•Led a 5-member cross-functional team to develop a $1.4 million capital recommendation to terminate new package form and expand production capacity for existing packaging technology.•Performed cost reduction for shelf stable product, which tested higher in likeability than its predecessor and as a result, the reformulated product increased division gross profit by close to $ 1 million in 1998.
  • Mobil Oil Corporation
    Sales And Business Consultant
    Mobil Oil Corporation Jan 1989 - Jan 1993
    Four years of direct sales experience with Mobil service station dealers in Texas, Wisconsin, and California.

Kevin Walker Skills

Politics Legislative Relations Grassroots Organizing Political Campaigns Government Community Outreach Strategic Planning Nonprofits Volunteer Management Public Speaking Event Planning Fundraising Management Non Profits Nonprofit Organizations Local Government Marketing Public Health Public Relations Newsletters Program Development Public Policy Marketing Strategy Advertising Strategy Social Media Social Media Marketing Marketing Communications Market Research Integrated Marketing Blogging Direct Marketing Lead Generation Competitive Analysis New Business Development Research Account Planning Trend Analysis Relationship Marketing Niche Marketing Cultural Intelligence Trend Spotting Library Innovation Digital Transformation

Kevin Walker Education Details

  • Smu Cox School Of Business
    Smu Cox School Of Business
    Marketing
  • Morehouse College
    Morehouse College
    Marketing

Frequently Asked Questions about Kevin Walker

What company does Kevin Walker work for?

Kevin Walker works for Creative Artists Agency

What is Kevin Walker's role at the current company?

Kevin Walker's current role is Head of Cultural and Consumer Insights at CAA Brand Consulting.

What is Kevin Walker's email address?

Kevin Walker's email address is kw****@****ber.org

What is Kevin Walker's direct phone number?

Kevin Walker's direct phone number is +121442*****

What schools did Kevin Walker attend?

Kevin Walker attended Smu Cox School Of Business, Morehouse College.

What skills is Kevin Walker known for?

Kevin Walker has skills like Politics, Legislative Relations, Grassroots Organizing, Political Campaigns, Government, Community Outreach, Strategic Planning, Nonprofits, Volunteer Management, Public Speaking, Event Planning, Fundraising.

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