Kevin Walker Email & Phone Number

Los Angeles, Ca, Us

Leading Cultural and Consumer Insights team in the building of sports and live entertainment partnership strategies for corporate clients

Chicago, Illinois, Us

I lead all research, strategy and creative briefing initiatives for Multicultural outreach on the U.S. Army recruitment account as part of Team DDB. I have been key in developing trainings on multicultural outreach targeted to Gen Z. One of the key trainings for multicultural outreach I was instrumental in creating was lauded by the Secretary of the U.S. Army,My area of expertise is in understanding the values and behavioral economics of Gen Z consumers. Also, I provide leadership on deeper understanding of cultural trends developing from both Hispanic and African American Gen Z'ers.

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Dallas, Texas, Us

Led research and briefing process for experiential design, and entertainment and content strategy work. Developed formal filtering process for how to ensure cultural relevancy in all agency client facing work. Has worked on Bacardi, State Farm, AT&T, and El Rey Network business.

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Launched CultureLab in 2006 with ongoing consulting engagements for non-profits, public institutions, corporations, and healthcare entities. Expertise in social media, visual content, real-time intelligence, social publishing, disruptive trends, strategy development, and targeted outreach.

Provided new cultural strategy capabilities for Moroch PartnersConducted in field ethnography work around the African American consumer for McDonald's field co-opsServed as an in house expert on cultural trends related to Millennials and Multicultural groupsWrote creative briefs resulting in viral and award winning campaigns for McDonald's in the Philadelphia and Atlanta regionsDeveloped multicultural strategic framework for development of multicultural outreachLanded new teen research projects for Moroch with Population Media CenterProvided new African American focused strategic framework for Kia Automotive

Dallas, Texas, Us

Led internal initiatives for transformation of social media outreach and to enhance cultural relevance of the entire organization.

New York, Us

Real time cultural intelligence mining, reporting and strategy development. Focusing on areas of expertise around Millennials, Music, Media, Big Data, and Marketing Tech. Assisted RAPP Dallas pitch team with cultural strategy for new business pitches resulting in $2.5 million in new business. Also, contributed to the Big Think blog with a written piece on the implications of 3-D Printing.

Midland, Mi, Us

New Media and Advertising & Creativity

Created in house training on pop culture trends and urban youth trends for the agency.Project managed the first TV spots created for AT&T by Sanders/Wingo, and negotiated the services and music rights of worldwide renowned musical group, Tortured Soul for the TV spots.Served

Successfully attained approval for a 2004 multicultural marketing strategy for Daimler Chrysler Southwest Business Center, which incorporated traditional media advertising, PR, grassroots street promotions, urban radio partnerships, and community based event marketing. Conceptualized and implemented a Latino and African American targeted Dodge Durango Super Bowl Street Team promotion. Developed and implemented an urban radio plan introducing 8 radio spots to enhance marketing communications to African American consumers in the Memphis, New Orleans, Dallas, and Houston markets, resulting in 11% greater African American showroom traffic in these areas during 4th quarter of 2003.

Performed strategic analysis and research to help PRO-LINE enhance its marketing efforts for its $11 million male hair care product line, resulting in CEO led initiative to improve packaging and marketing communications.Proposed and led the successful execution of $100,000 model search promotion. Activity included securing event venues, planning event logistics, and securing personnel. Promotion saved PRO-LINE $300,000 in model fees and residuals.Managed advertising projects for PRO-LINE International, including magazine print, trade advertising, and radio advertising.

Developed media merchandising initiatives and branding initiatives to help Coca-Cola Classic improve its brand image ratings in the African-American consumer market.Conceptualized and produced a pre-awards corporate gala for Coca-Cola. Responsibilities included negotiation of artist agreements for entertainment, coordination of event logistics, and negotiation with BET to secure media coverage for the event. Led production of radio, magazine, and newspaper print ads.Negotiated endorsement agreements on behalf of the client with national recording artists saving the client $75,000 in legal fees. Provided and compiled information on emerging pop culture trends, lifestyle research data, and competitive intelligence for new product development. CLIENT SIDE-SALES AND MARKETING

•Managed $5 million dispensed shelf-stable product and $4 million powdered product lines for foodservice division. Performed financial analysis, promotion planning, product rationalization and pricing of new products.•Saved $1.2 million for the division on product line cost reduction projects.•Lifted chain wide juice sales by 13% at Toronto based Cineplex Odeon theatre chain by creating a marketing program which included revamped cup design, value pricing, and chain wide flavor extension.•Led a 5-member cross-functional team to develop a $1.4 million capital recommendation to terminate new package form and expand production capacity for existing packaging technology.•Performed cost reduction for shelf stable product, which tested higher in likeability than its predecessor and as a result, the reformulated product increased division gross profit by close to $ 1 million in 1998.

Four years of direct sales experience with Mobil service station dealers in Texas, Wisconsin, and California.

Mba, Marketing

B.A., Marketing