Kevin Lyons

Kevin Lyons Email and Phone Number

Head of Data and AI | Co-Founder @ Wise Owl Collective
New York, NY, US
Kevin Lyons's Location
New York, New York, United States, United States
Kevin Lyons's Contact Details

Kevin Lyons personal email

About Kevin Lyons

As a seasoned leader, I specialize in driving transformative business outcomes in diverse settings—from large corporations to agile startups—through the strategic use of data and analytics. My approach blends innovation with creative problem-solving to foster growth, utilizing whatever resources are available.With deep expertise in data, technology, and analytics, I tackle intricate challenges. I harness technologies such as AI, data engineering, business intelligence, and machine learning to enhance business processes, driving innovation and revenue growth.As a leader, I am committed to honesty, fairness, and empathy. I create environments where individuals can thrive, enjoy their jobs, and do their best work, fostering a positive workplace culture and driving successful outcomes through collaboration and mutual respect.The Value I Bring:▷ Growth and Profitability Strategies: Skilled at crafting growth strategies and sales enablement techniques, I reshape corporate visions, significantly enhancing revenue and profit margins. At Acxiom, I turned around a customer-focused analytics services team, transitioning from negative to positive margins while fostering growth.▷ Data Governance and Ethical Data Practices: I champion robust data governance frameworks that improve data quality and reliability, essential for leveraging advanced analytics and machine learning. I am honored to have received the ‘DEI Trailblazer Award’ for promoting fair and ethical data practices.▷ Operational Leadership: My focus on refining processes accelerates delivery, enhances customer satisfaction, and drives organizational growth. I develop scalable data, analytics, and marketing technology solutions that bolster the pipeline and increase analysis quality.▷ Vision and Team Integration: I formulate go-to-market strategies and unify teams around new visions, creating diverse organizational structures such as Machine Learning Centers of Excellence and cross-functional teams. At Nielsen, I integrated eXelate's analytics with existing teams, reducing costs while fostering innovation.▷ Market Disruption with Advanced Analytics: As an early adopter and expert in machine learning, I understand AI applications and their practical implications. I received the R&D Market Disruptor — Services Award for pioneering self-learning models and am noted for collaborative engagement with stakeholders, C-suite executives, and clients.I am eager to connect with industry experts and enthusiasts committed to growth and learning.Connect With Me: KLyonsNYC@gmail.com

Kevin Lyons's Current Company Details
Wise Owl Collective

Wise Owl Collective

View
Head of Data and AI | Co-Founder
New York, NY, US
Website:
wiseowlcollective.com
Employees:
1
Kevin Lyons Work Experience Details
  • Wise Owl Collective
    Head Of Data And Ai | Co-Founder
    Wise Owl Collective
    New York, Ny, Us
    View
  • Bring
    Advisory Board Member
    Bring Sep 2022 - Present
    Petch Tikvah, Il
    I serve as a member of the advisory board for bring, a groundbreaking startup offering white label crypto cashback for web3 wallets and exchanges from 450 top-tier retailers, including Expedia, Hertz, JBL, LG, Dell, Lenovo, Gap, Banana Republic, Forever 21, StockX, UberEats, Instacart, Fender, Staples, and many more.▷ In this role, I play a pivotal part in shaping bring's strategic direction, leveraging my extensive expertise in data, machine learning, and artificial intelligence to drive innovation and growth.
    View
  • Acxiom
    General Manager, Analytics Services
    Acxiom 2022 - 2024
    Conway, Arkansas, Us
    In addition to my role as Senior Vice President, Data Science at Acxiom, I expanded my responsibilities to lead a customer-focused, fee-based analytics and machine learning services team. I addressed significant financial difficulties, successfully turning around the team's financial performance.▷ I orchestrated a strategic overhaul that reversed negative margins and halted revenue decline. This resulted in a remarkable 40% improvement in margins and shifted our trajectory to positive growth.▷ Leveraged communication skills to present complex data as actionable insights for clients, driving strategic decisions and operational improvements that led to enhanced client outcomes and increased consumer satisfaction.▷ To cultivate a more revenue-oriented culture within the team, I implemented targeted layoffs and a comprehensive restructuring plan. These changes enhanced team focus and significantly boosted overall productivity, aligning our operations more closely with our strategic objectives.▷ I placed a strong emphasis on process improvement and standardization, which greatly streamlined operations and enhanced our ability to manage crises effectively, ensuring operational resilience.▷ I spearheaded the integration of cutting-edge machine learning and AI methodologies, utilizing Vertex AI, into our operational processes. This initiative aligned our practices with the latest industry standards and positioned us as leaders in technological innovation within the industry.
    View
  • Acxiom
    Senior Vice President, Data Science
    Acxiom 2021 - 2022
    Conway, Arkansas, Us
    I led a multifaceted team of data specialists, analysts, data scientists, and statisticians at Acxiom, enhancing key data products such as InfoBase, Personicx, and Audience Propensities. I focused on improving the accuracy and applicability of these products, ensuring they met contemporary analytical demands.▷ I championed the (r)Evolution initiative, a transformative project that involved a critical examination and overhaul of legacy data creation processes. This initiative aimed to foster innovation and enhance efficiency across our data management practices.▷ I spearheaded the development of a scalable data infrastructure that supported advanced analytics and integrated seamlessly with future AI advancements. This strategic move ensured our systems remain robust and adaptable, capable of scaling with our growing business needs.▷ I successfully launched Acxiom Health Care Data, a groundbreaking data product that established a new revenue stream within just four months. This initiative demonstrated our ability to rapidly develop and align products with market needs, highlighting our agility and innovative capabilities.▷ I led the development of 'The MLE,' a state-of-the-art MLOps platform built on the H2O machine learning platform. This initiative significantly enhanced the speed and efficiency of our data creation processes, reduced operational costs, and reinforced our leadership in the data analytics space.
    View
  • Stipple.Ai
    Advisory Board Member
    Stipple.Ai 2022 - 2023
    I served as a member of the advisory board for Stipple, a startup backed by Synapse Partners, where I provided expert data, analytics, and AI-focused counsel. My role involved leveraging my extensive experience in data and data science to guide the development of mobility intelligence solutions that operate at an unprecedented scale.▷ I contributed to shaping Stipple's strategic direction by offering insights and advice on harnessing user journey data to create actionable insights. This guidance helped in refining product offerings and enhancing the effectiveness of data utilization, crucial for driving innovation in mobility intelligence.
  • Uppear
    Advisory Board Member
    Uppear 2022 - 2023
    I contributed valuable insights and strategic guidance as a member of Uppear's advisory board, a pioneering early-stage startup specializing in drone services platform.▷ I leveraged my expertise in analytics and artificial intelligence to provide targeted recommendations aimed at enhancing Uppear's technological capabilities and market positioning.▷ I collaborated closely with the executive team to develop innovative solutions and refine business strategies, driving growth and scalability.
  • Nielseniq
    Senior Vice President, R&D, Technology
    Nielseniq 2020 - 2021
    Chicago, Illinois, Us
    In my last role at Nielsen, I oversaw large data science and AI-focused teams, developing and implementing organic data and analytics product strategies that spanned the full lifecycle from concept to launch. I took a hands-on approach in leading the design of both internal and client-facing Machine Learning Ops applications, steering diverse, cross-functional teams toward innovative solutions.▷ I directed large onshore, nearshore, and offshore data science and technology teams, spearheading AI-driven initiatives across pivotal areas such as image recognition, optical character recognition (OCR), and natural language processing (NLP), including the deployment of transformer-based models. This role required not only technical expertise but also strategic vision to integrate these technologies effectively into our business model.▷ I championed diversity and inclusion within the organization by chairing the D&I committee. My leadership in this area focused on creating and promoting organic growth opportunities for all employees, fostering an inclusive workplace culture that valued and leveraged diverse perspectives.▷ I addressed a significant gap in data utilization by leading a team that conducted a comprehensive needs analysis, which revealed 80% of the essential data requirements. We evaluated, identified, and cataloged organizational data, significantly enhancing accessibility and empowering data-driven decision-making across the company.▷ As product manager, tech sponsor, and mentor to cross-functional teams, I revitalized Nielsen’s MLOps platform, based on Microsoft Azure Machine Learning. My leadership involved a complete system redesign and the integration of disparate platforms into a unified, ready-to-launch system that streamlined operations and positioned us for future scalability.
    View
  • General Assembly
    Board Member, Ai & Data Science Standards
    General Assembly 2018 - 2021
    New York, Ny, Us
    I served on the AI & Data Science Standards Board at General Assembly, where I was committed to defining and clarifying the fields of data science and machine learning. My role involved collaborating with industry leaders to develop a unified standard of excellence that guided both educational and professional practices within the industry.▷ I actively contributed to the creation and refinement of curriculum standards, ensuring that aspiring data scientists and machine learning professionals received education that was comprehensive and aligned with current industry demands. This effort supported the development of a skilled workforce capable of driving future innovations.▷ My involvement in the board enabled me to help shape the evolving landscape of AI and data science, ensuring that standards kept pace with technological advancements and industry needs, thereby enhancing the overall quality and integrity of professional practices in the field.
    View
  • Nielsen
    Senior Vice President, Machine Learning Lead
    Nielsen 2015 - 2020
    New York, Ny, Us
    In my leadership role, I owned Nielsen's fusion team, tasked with integrating Nielsen's diverse data assets. I managed core machine learning applications and led the development of solutions that connected businesses with audiences across various mediums, driving positive outcomes and enhancing the effectiveness of their data-driven strategies.▷ I promoted stringent data governance protocols, emphasizing their importance in maintaining data integrity, security, and compliance throughout the entire data lifecycle. This initiative was critical in reinforcing the foundational elements that support analytical and machine learning-driven processes.▷ I championed the development and adoption of robust internal communication strategies and data stewardship practices. By driving methodological and process innovation, I ensured the effective management of the lifecycle of new data and analytic solutions. Additionally, I created and chaired an executive committee focused on standardizing analytical best practices, significantly enhancing data-driven decision-making across the organization.▷ I drove analytical transformation by transitioning the team from SAS to Python, enhancing data handling capabilities and enabling more sophisticated analysis. This shift not only streamlined workflows but also positioned the team at the forefront of technological innovation, significantly improving project agility and scalability.▷ I initiated and led a new fee-based services group dedicated to leveraging data analytics and machine learning to drive successful business outcomes for our clients. This group quickly became a pivotal part of our service offering, demonstrating the value of data-driven strategies in achieving tangible business results.
    View
  • Exelate, A Nielsen Company
    Senior Vice President, Data Science
    Exelate, A Nielsen Company 2011 - 2015
    New York, Ny, Us
    I guided an ad tech startup from its early stages through to its successful acquisition by Nielsen. I played a pivotal role in interfacing with clients to translate their business goals into effective data and analytics strategies, significantly driving product and service sales.▷ Within six months of joining, I developed the first product-ready solution by crafting a data science and product strategy, which included comprehensive investment theses, that capitalized on vast amounts of data. This strategy not only scaled the team and operational capacity but also contributed to generating 45% of the corporate margin and 25% of the company's total revenue.▷ I architected a leadership development program designed to enhance communication skills among staff with high potential. This program proved highly successful, leading to three notable promotions, including one individual who advanced to a senior-level role in Silicon Valley.▷ I employed advanced machine learning techniques, including regularization methods, ensemble methods, recommendation systems, and neural networks at internet scale, to develop behavior-based audience segments. This work was integral to creating more targeted and effective marketing strategies.▷ I managed comprehensive oversight of eXelate's Netezza-based data management platform, with end-to-end responsibility for ETL operations, reporting initiatives using Tableau to display key metrics, formulation and enforcement of access policies, and meticulous management of database performance.
    View
  • [X+1]
    Vice President, Analytics & Business Intelligence
    [X+1] 2010 - 2011
    New York, Ny, Us
    In this role, I focused on enhancing analytics strategies to comprehensively support website, landing page, and multichannel client decisioning, ensuring that our approaches were fully integrated and optimized for diverse marketing channels:▷ I achieved a 20% increase in marketing effectiveness across numerous clients by implementing automated real-time decisioning and customer personalization, leveraging SAS-based decision tree algorithms. This initiative significantly enhanced our clients’ marketing strategies by enabling more targeted and effective interactions with their audiences.▷ I guided the effort to develop a centralized data visualization and reporting solution, nurturing vendor relationships and also facilitating contract negotiations.
    View
  • Marketing Technology Solutions
    Vice President, Data & Analytics
    Marketing Technology Solutions 2009 - 2009
    Jersey City, Nj, Us
    At Marketing Technology Solutions, I led web and marketing analytics projects that were central to the enterprise's analytics infrastructure, ensuring that our efforts were deeply integrated and strategically aligned with business goals.▷ I extensively supported Business Intelligence (BI) efforts by coaching a dedicated team focused on the efficiency and growth of our reporting infrastructure. This unit was instrumental in overseeing both buy and sell-side activities through the development of KPIs and interactive reports, enhancing our analytical capabilities.▷ I formulated statistical and machine-learning models using SPSS Modeler, employing a range of techniques such as logistic and linear regression, decision trees, support vector machines, time-series methodologies, and Bayesian techniques. These models were instrumental in refining our predictive analytics and decision-making processes.
    View
  • Harte-Hanks Inc
    Vice President, Analytic Solutions & Technology
    Harte-Hanks Inc 1998 - 2009
    Chelmsford, Ma, Us
    In this role, my primary function was to bridge the gap between business needs and data-based solutions, translating these requirements into innovative marketing and analytics solutions, new product offerings, and intuitive technology strategies. This involved deep collaboration with stakeholders to ensure alignment with corporate objectives and market demands.▷ I drove client marketing success through the application of sophisticated customer relationship management (CRM) methods, designing and maintaining robust data management systems. I augmented databases with business applications and guided analytics-focused data stewardship, ensuring data quality and relevance in decision-making processes.▷ I employed a comprehensive range of analytics and statistical methodologies, including advanced machine learning techniques like neural networks and support vector machines, to execute thorough marketing analytics. This approach was pivotal in driving data-driven decision-making and enhancing campaign performance optimization. I also utilized logistic and linear regression, decision trees, time-series methodologies, and Bayesian techniques to further refine our analytical insights and strategies.▷ I spearheaded a comprehensive technical overhaul of our underperforming Cognos-based reporting infrastructure, significantly enhancing system performance and operational functionality.▷ I significantly contributed to the success of retail clients such as Best Buy and Toys“R”Us by leveraging retail analytics, loyalty program data, web analytics, and CRM strategies. My use of analytical, statistical and machine learning techniques helped these clients achieve improvements in customer engagement and sales.▷ I oversaw specific instances of Oracle and MS SQL Server data platforms. This role often entailed full accountability for ETL processes, reporting initiatives, implementation of access policies, and rigorous management of database performance.
    View
  • Grey Direct Inc
    Account Executive & Account Supervisor
    Grey Direct Inc 1996 - 1998
    As an Account Executive and later as an Account Supervisor, I was tasked with building and maintaining strong client relationships, crafting effective advertising strategies, and overseeing the seamless execution of marketing campaigns. This role demanded a comprehensive understanding of client needs, strategic campaign planning, and adept management of project timelines and budgets.▷ I managed the Chase Manhattan Bank credit card Balance Consolidation and Account & Balance Retention programs, leading comprehensive mail campaigns aimed at enhancing customer retention and engagement with financial products. Additionally, I directed the money market account (CMMA) programs at Chase Manhattan Bank, strategically focusing on maximizing account acquisitions through precisely targeted marketing efforts.▷ In my supervisory capacity, I coordinated the efforts of Account Executives, aligning the Creative, Production, and Traffic departments to ensure collaborative and effective project execution. My leadership ensured that all departments worked cohesively to meet campaign goals and client expectations.
    View
  • The Guardian Life Insurance Company, John Hancock, And Cadaret, Grant & Company
    Independent Salesperson
    The Guardian Life Insurance Company, John Hancock, And Cadaret, Grant & Company 1993 - 1996
    I represented some of the most trusted names in the insurance and securities industry, building a reputation for integrity and client trust through dedicated service and deep industry knowledge.▷ As an insurance and investments sales representative, I specialized in developing comprehensive financial plans tailored to the unique needs of high-income families and business owners. My approach combined personalized strategy with a thorough understanding of financial products to optimize client wealth and security.▷ Successfully passed the Series 7 (General Securities Representative) and Series 63 (Uniform Securities Agent State Law) exams, which enabled me to offer a broader range of securities and investment solutions, enhancing my ability to serve clients effectively and expand their investment portfolios.▷ This role provided me with an in-depth understanding of the sales process and gave me a profound appreciation for the challenges faced by sales professionals.
  • Montclair State University
    Course Instructor
    Montclair State University 1992 - 1992
    Montclair, Nj, Us
    Designed and taught an Introduction to Medieval History course, emphasizing interactive learning through discussion and primary source analysis to engage students in the complexities of the medieval world, underscoring its influence on modern Western beliefs and actions.▷ Fostered critical thinking and analytical skills in students by guiding them through the socio-political and religious landscapes of medieval Europe, using a blend of traditional lectures and multimedia learning tools, demonstrating the historical roots of contemporary Western society.
    View

Kevin Lyons Skills

Web Analytics Digital Marketing Segmentation Predictive Modeling Crm Data Mining Multi Channel Marketing Business Intelligence Statistical Modeling Marketing Database Marketing Direct Marketing Competitive Analysis Marketing Analytics E Commerce Mobile Marketing Sas Behavioral Targeting Customer Acquisition Predictive Analytics Strategic Planning Big Data Google Analytics Machine Learning Business Analytics Monetization Sem Spss Microstrategy Omniture Artificial Intelligence Oracle Microsoft Sql Server Cognos R Python Tableau Epiphany Snowflake Ad Tech Analytics

Kevin Lyons Education Details

  • The Ohio State University
    The Ohio State University
    Medieval History
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Russian Language And Eastern European Studies
  • Rutgers University
    Rutgers University
    Medieval History
  • Hunter College
    Hunter College
    Applied Mathematics

Frequently Asked Questions about Kevin Lyons

What company does Kevin Lyons work for?

Kevin Lyons works for Wise Owl Collective

What is Kevin Lyons's role at the current company?

Kevin Lyons's current role is Head of Data and AI | Co-Founder.

What is Kevin Lyons's email address?

Kevin Lyons's email address is ke****@****iom.com

What is Kevin Lyons's direct phone number?

Kevin Lyons's direct phone number is +164638*****

What schools did Kevin Lyons attend?

Kevin Lyons attended The Ohio State University, University Of Illinois Urbana-Champaign, Rutgers University, Hunter College.

What are some of Kevin Lyons's interests?

Kevin Lyons has interest in Animal Welfare, Environment, Science And Technology.

What skills is Kevin Lyons known for?

Kevin Lyons has skills like Web Analytics, Digital Marketing, Segmentation, Predictive Modeling, Crm, Data Mining, Multi Channel Marketing, Business Intelligence, Statistical Modeling, Marketing, Database Marketing, Direct Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.